- May 20 2020
Chuck E. Cheese used a fake name on Grubhub to sell more pizzas.
Chuck E. Cheese used a fake name on Grubhub to sell more pizzas. The brand began trending on Twitter this week when users discovered that “Pasqually’s Pizza & Wings” on GrubHub was actually the same location as the kids’ chain. While the brand claims it’s a “new, delivery-only premium pizza brand” operating out of Chuck E. Cheese kitchens, many customers have labeled it as a “ploy” to sell more pizzas during the pandemic. (Ad Age, Business Insider)
- May 15 2020
Contrary to belief, Millennials are interested in wine—but only if it’s cheap.
Contrary to belief, Millennials are interested in wine—but only if it’s cheap. Recently, a Napa Valley grape grower blamed Millennials for their “lack of participation” in the wine industry. But with young drinkers continuing to fuel the alcohol industry during quarantine, it only proves that Millennials are actually drinking more. Pre-pandemic, YPulse found that Millennials’ favorite alcohol brand were wine labels. Young consumers even cite wine as something they can’t live without while in quarantine. According to a Mintel survey from last year, 75% of 24-39-year-olds said that if they had extra money, they would spend more on inexpensive wine. (Wine Enthusiast Magazine, NYTimes)
- May 13 2020
PepsiCo has set up sites to sell snacks and drinks directly to young consumers.
PepsiCo has set up sites to sell snacks and drinks directly to young consumers. With stay-at-home orders still in place, YPulse’s COVID-19 special report on grocery shopping found that 60% of 13-39-year-olds want to buy products directly from brands—and now companies are finding ways to do exactly that. PepsiCo’s new PantryShop.com and Snacks.com sites are selling packaged goods brands like Frito-Lay, Quaker, Muscle Milk, Gatorade, Hilo Life, and more, directly to online shoppers. According to the brand, they have seen a strong demand for their snacks during this time and wanted to “offer shoppers another alternative for easy and fast access to products they love.” (Adweek, Food Dive)
- May 12 2020
Restaurants are making permanent changes to adapt to the new normal.
Restaurants are making permanent changes to adapt to new normal. Visits to quick service restaurant sites and online orders have been increasing, and are up 43% among 18-20-year-olds—and some restaurants are preparing for a future where in-person restaurant visits are limited. Some owners and chefs are changing their business models to coincide with “the new normal,” limiting their cooking staff, selling upscale meal kits, or focusing entirely on to-go orders. More casual versions of high-end restaurants and menus could be common as well. (Eater, QSR Web)
- May 11 2020
Fake meat’s takeover could be speeding up.
Fake meat’s takeover could be speeding up. Thanks to hygiene and health concerns, meat processing plant closures, and meat rationing in supermarkets, the fake meat trend could go mainstream even faster than previously predicted. Pre-pandemic, young consumers were already fueling the fake meat industry—now sales are rapidly climbing. In the first quarter of 2020, Beyond Meat’s sales increased to $97 million, up from $40 million in 2019, and Impossible Foods has reported new highs as well. They won’t “overtake real meat sales anytime soon,” but the pandemic might have made their rise all the more inevitable. (Mashable)
- May 07 2020
Speaking of obliterated—online alcohol sales could stay high even after the pandemic.
Speaking of obliterated—online alcohol sales could stay high even after the pandemic. According to Kantar, online sales for alcohol delivery companies have risen by “triple digits” during the pandemic. Drizly reported that sales were up by 392% at the end of April, while Minibar sales shot up 160%. Services like Postmates and Instacart saw similar increases with the latter seeing a 75% spike in alcohol orders. According to the firm, they’re expecting 30% of new customers who bought booze online for the first time during COVID will remain long-term users. (Food Dive)
- May 06 2020
Drive-thrus are key to fast food chains’ future.
Drive-thrus are key to fast food chains’ future. With many restaurant locations closed for dining in, fast food chains like McDonald’s and Burger King have turned to old-fashioned drive-thrus to help them sustain business and keep workers employed. Taco Bell has been offering more promotions for customers driving through, while dine-in chain Texas Roadhouse chose to convert its empty parking lots into temporary drive-thru lanes. Some customers have been treating going to the drive-thru like grocery stores, making only occasional trips, but placing larger orders. (NYTimes)
- May 04 2020
NYT Cooking is hosting a virtual dinner party on Instagram.
NYT Cooking is hosting a virtual dinner party on Instagram. Virtual events have quickly become a go-to marketing tactic, and NYT Cooking is the latest media brand to embrace Instagram Live, hosting virtual dinner parties as a way to support home cooks during the pandemic. They partnered with Salt, Fat, Acid, Heat author Samin Nosrat to throw a lasagna party this Sunday, as a way to recreate the communal feeling of shared meals. The publication is also releasing daily recipes and leaning heavily on Instagram’s Stories feature, where it has seen the highest levels of audience engagement, especially as young consumers spend more time cooking for themselves. (Adweek)
- May 01 2020
Natural Light is hiring remote interns to develop its next flavor and support students.
Natural Light is hiring remote interns to develop its next flavor and support students. During COVID, alcohol brands are reinventing their marketing to reach young consumers—and now, Natural Light has a new initiative to support Gen Zs whose prospects are being impacted by the pandemic. To assist college students and recent graduates who are struggling to find work during the pandemic, the brand is hiring a remote summer intern to help them design a new flavor. Along with a job application, they’re asking prospective candidates to post “a photo, sketch, doodle or tweet of their idea” on social media with the hashtags #NattyIntern and #contest. (Adweek)
- Apr 30 2020
Coors Light is giving away free beers during these “sucky times.”
Coors Light is giving away free beers during these “sucky times.” Alcohol brands have been reinventing their marketing during COVID, leaning into positivity and pushing beyond their usual touchpoints. After giving away free beers to a grandma in need, Coors Light has started a new giveaway campaign to help “lighten the mood.” By using the hashtag #CouldUseABeer fans can nominate a friend or loved one who deserves a free 6-pack, and a special code will be provided to redeem for the free brews (maxing out at 500,000 free beers). (Adweek)