More than half of Gen Z would switch brands for a better deal. As rising living costs influence young people’s everyday shopping choices, Gen Z’s brand loyalty hinges less on familiar names and more on the best value available. A new PayPal survey shows that while 70% of Gen Z claims they’re loyal to brands they like, more than half admit they would switch brands for a more affordable option or better deal. This should be telling to brands, considering only 9% of Gen Z say they’d never switch. Before committing to one brand or product, 63% of Gen Z said they actively search for other deals. Two third also say “they’re more likely to stay loyal to brands that reward them,” being driven by getting something in return for their commitment. According to YPulse’s 2025 Brand Loyalty report, price is the biggest driver of European young adults’ shopping choices—at the same time, they believe product quality and innovation also matter. (The Herald)
👀 Read more from YPulse: The Brand Young Europeans Are Most Loyal To is American
