More young people globally are listening to their peers and social media for medical advice over doctors. New Edelman data shows that 45% of 18-34-year-olds, in 16 countries, have disregarded a health provider’s advice in favor of input from friends or family—a +13pt jump from the year before—and 38% have instead turned to social media. While 82% of young adults say their personal doctor still influences their decisions, 45% believe the average person can know as much about health matters as a doctor—which is likely why many are being swayed by content creators without medical training. YPulse data also shows that YouTubers, internet searches, and friends are among the top sources of wellness information for young adults, further illustrating how Gen Z is building a peer-and tech-driven health ecosystem. (Axios)
👀 Read more from YPulse: Young People are Using AI as a DIY Doctor
