L’Occitane created a virtual experience to expose its heritage and products in the digital realm. The virtual activation is offering users the opportunity to discover the parts of the world where the ingredients of L’Occitane are from. Users can embark on a journey that includes riding a hot balloon on the coast of Corsica, cycling across lavender fields in Provence, and discovering shear fields in Burkina Faso. Most importantly, this Web3 experience is a way for the French beauty brand to make its skincare, fragrance, and body care products more attractive to young consumers, with data from YPulse’s Where is the Metaverse? Trend Report showing that 62% of European Gen Z and Millennials think brands need to interact with virtual worlds to stay relevant. (Fashion United)
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