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Skincare companies are using artificial intelligence to help customers pick products tailored to their skin type. 

May 31 2023

Skincare companies are using artificial intelligence to help customers pick products tailored to their skin type. According to Google Trends, wellness trends such as “searches for ‘skincare’ spiked during the first Covid lockdown in early 2020 and have remained high since.” Now with the help of AI advancements, companies including Skin Dossier, Revea, and Pavise are catering to customers’ individualized skincare needs. Through apps that scan users’ face and measure DNA analysis, blood test analysis, and external health app data, AI will recommend precisely the product for a range of skincare related needs. YPulse’s AI Unpacked trend report data shows that the majority (65%) of young consumers are comfortable with brands using AI. (Vogue Business)

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