Some brands are in hot water after using trending songs on social media, even when the tracks are listed as available. YPulse data shows that 76% of Gen Z and Millennials agree that brands should make ads or content that fits in with what’s already on their feeds. Young people are very open to brands playing off memes and viral content because they want brands to have a personality—but those brands should be cautious when it comes to choosing certain audios. Music labels have been cracking down on brands using unlicensed music and now there’s a rising number of copyright infringement cases against brands who are using music in their promotional videos as they try to lean into trends. For example, energy drink brand Bang used trending songs across their TikTok and Instagram pages in over 100 videos and they were hit with copyright lawsuits from three major U.S. record labels. It’s also important to note that on TikTok, “Business Accounts cannot duet, react, or stitch with user videos that use sounds from the general music library.” (Social Media Today)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
