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Gen Z is taking a stance against “perfect” facial filters with #FilterDrop on Instagram and TikTok. 

Jun 21 2022

Gen Z is taking a stance against “perfect” facial filters with #FilterDrop on Instagram and TikTok. YPulse research shows 46% of 13-39-year-olds have edited their physical appearance in a photo or video before posting it to social media and females are more likely than males to say they wish they could look the way social media filters make them look IRL. Clearing acne, whitening teeth, softening features, and even changing facial structure are widely used editing techniques used among social media users, and many facial filters can be used to instantly make these changes, plus adding makeup in many cases. But Gen Z has been pushing against the “over-the-top AI beauty filter” with various trends that poke fun of how extreme and potentially damaging they are. Hashtags like #filtervsreality (114.5 million views) and #FilterDrop (7.6 million views) have gained momentum, with influencers like TikTok star Charli D’Amelio participating. Videos under these hashtags, and viral audios like “This is not my face,” usually show the user with the intense filter and then without to highlight just how much they alter appearances. Brands like E.l.f. Beauty, and Urban Decay are supporting this movement and CVS is even refusing to work with influencers who use beauty filters when promoting their products. (Glossy)