Ford enlisted a group of diverse creators to get creative with their “frunks” (a.k.a “front” and “trunk”) for its latest campaign. 

Ford enlisted a group of diverse creators to get creative with their “frunks” (a.k.a “front” and “trunk”) for its latest campaign. We told you that seeing more diversity in advertising and marketing is something that young people want—and for its latest campaign, Ford tapped diverse influencers for a three-part video series, to get creative with their “frunks” (a term made famous by Porsche and Ferrari) and “showcase the electric power and additional space they supply.” The series is meant to represent the core elements of culture, which the brand says is “design, food, and music.” In one episode, Ghetto Gastro (a NY-based culinary collective and activist group) members Pierre Serrao and Jon Gray created a gourmet meal in front of the cars; in another episode musicians Imani Lauren and Kaelin Ellis create a musical “using the electric power of the F-150 lightning;” and in the final episode, Miami-based tattoo artist Suro Shinn also used the electric power of the F-150 lightning, but this time to create three, unique Ford-inspired tattoo designs. (The Drum)