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Instagram is rolling out enhanced tags to ensure Black and underrepresented creators are credited for their work.

Mar 10 2022

Instagram is rolling out enhanced tags to ensure Black and underrepresented creators are credited for their work. Last year, Black TikTok creators went on strike to call attention to White influencers profiting off of work created by the Black community, particularly when it comes to viral dance trends on the platform. The strike was successful as it spurred a movement of Black choreographers working to gain the copyright to their dance moves, and now, Instagram is incorporating a new tool to ensure creators are credited for their work. Users can share and view a creator’s specific contribution to a photo or video via the enhanced tags feature, and the creator’s self-designated profile category will be placed within the tag as well. Meaning, Instagrammers can tag creators whose original work appears in their video (or inspired their work). YPulse’s New Content Creators trend research found that 46% of BIPOC content creators are posting content for a broad audience on Instagram, and the enhanced tags tool marks an important step in the movement to amplify the work of Black and underrepresented content creators. (TechCrunch)