Instagram just made it easier for users to find Black-owned brands on the platform. According to Instagram, between summer and fall 2020 there were more than 1.3 million posts on the app supporting Black-owned or Black-led businesses, and the number of businesses in the U.S. that included Black-owned or Black-led businesses in their profiles rose by more than 50%. As companies continue to find ways to amplify Black entrepreneurs and brands, the social network added a feature to make Black-owned businesses in the U.S. “become more easily discoverable on its platform.” Users will be able to see labels on profiles and product pages of eligible, self-designated Black-owned businesses. They can also explore curated collections created by the platform’s @shop account via the Shop tab. YPulse’s 2020 fashion and retail report found that 52% of young people were making an effort to support Black-owned businesses. (Adweek)
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