Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Gen Z is redefining masculinity, and brands are listening.

Jun 25 2021

Gen Z is redefining masculinity, and brands are listening. A slew of brands like Hollister, Coach, personal care brand Hims, and now Kendra Scott are evolving the traditional definition of masculinity to be more authentically inclusive. For Hims’ recent campaign promoting its concealer stick, the brand tapped former MLB player Alex Rodriguez for the face of the campaign, working to normalize men wearing makeup. Hims notes, “we want[ed] to address the stigma, and someone who has identified with more of a traditional masculine space like Major League Baseball hopefully helps broaden the audience and help men feel like they are really seen.” Gen Z is the most diverse generation in history and YPulse’s research shows they’re more likely to identify as LGBTQ+ than any other gen. Some of their favorite celebrities, including Harry Styles, A$AP Rocky, Billie Eilish, and Travis Scott, are constantly pushing gender norms, and fashion is becoming more gender neutral by the minute. (Business of Fashion)