More young listeners are streaming audio while they work—and brands need to take advantage. According to a Mindshare and Edison Research data, 87% of young employees are listening to audio during their workdays, and over two-thirds are listening to streaming audio. During lockdowns, over four in ten young listeners are spending more time with streaming audio and podcasts while working. Their top music genres are rap and hip hop as well as pop and R&B, while their top podcast genres are music, comedy, and true crime. YPulse research found that 62% of young consumers to podcasts, and for brands, streaming audio ads offers a way for them “to connect with listeners on a personal basis and resonate while they’re in the right.” (Adweek)
