Gen Z is driving the demand for secondhand cottagecore-related products. Cottagecore was the defining aesthetic of 2020 and the trend is still very much alive. Online secondhand platforms like Depop, Etsy, Poshmark, eBay, and Mercari are full of cottagecore-esque items, and the #cottagecore hashtag is being applied to bedding, home decor, wall hangings, crafts and hobbies, gardening supplies, canning, and baking. Devotees are buying soft secondhand clothing in soothing, muted and natural colors, taking up hobbies like cross stitching and painting, or redecorating their homes and planting gardens. Gen Z’s love of thrifting, where cottagecore goods are often “in great supply,” is helping to drive the trend. (Forbes)
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