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AR filters for clothes are coming to Instagram.

Dec 10 2019

AR filters for clothes are coming to Instagram. The Scandinavian retailer Carlings, which released a sold-out digital clothing collection last year, will debut a new “Last Statement” t-shirt that activates different designs—like “I’m sure dinosaurs thought they had time too” or “Stop denying our planet is dying”—when a consumer puts it in Instagram’s camera. The unique fashion design speaks to several trends being fueled by young consumers, including digital retail and zero-waste. (Vogue Business)