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Instagram is rolling out click-to-shop tags to top influencers and publishers.

May 01 2019

Instagram is rolling out click-to-shop tags to top influencers and publishers. Kylie Jenner, Gigi Hadid, ElleGQ, and more will be able to tag products in their posts that users can click to purchase within Instagram, meaning they don’t have to leave the app to check out. One caveat is that online celebs won’t be able to hawk their own goods (ahem, Kylie Jenner), but that could change as Instagram continues to expand their Shoppable features. (Mashable)