Set down your Shirley Temple because bars and beverage brands are getting creative with no-and-low-alcohol drinks. In response to high demand from moderate Millennials, Anheuser-Busch is dedicating 20% of their beer volume to low-alcohol options, alcohol-free “Heineken 0.0” is here, and Molson Coors bought their first non-alcoholic brand: Clearly Kombucha. Outside of beer, Smirnoff and Tanqueray owner Distill Ventures is investing in n/a spirits and Coca-Cola is releasing its Bar Nøne line of “more sophisticated than soda” drinks. (Bon Appétit)
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