Household brands, listen up: cleaning influencers are on the rise.

Household brands, listen up: cleaning influencers are on the rise. Young consumers are ascribing to the Marie Kondo mantra that clean spaces “spark joy” and boost mental health, and they're making “cleanfluencers” a thing. Sophie Hinchcliffe's over two million followers (her #hincharmy) crashed Minky M’s site when she promoted one of their products. And she’s not alone: Melissa Maker and Lynsey Crombie have about 70k and 114k followers, respectively—and they’re mostly young women. (Stylist)