Gen Z is bending and blending their music, with 97% of 13-22-year-old females saying they regularly listen to five or more genres. The Genreless Generation also told Sweety High that they’re not listening to music in the same way that they’re discovering it: While three in four say they find new music on YouTube, only one-quarter use the platform for frequent listening. Instead, their go-to for regular listening is Spotify. (Forbes)
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