Instagram ads are the new infomercials, selling “As Seen On TV”-style products like novelty sweatshirts and luxe shower caps. One exec explains that “Millennials grew up cynical, suspicious of the world,” but that they trust Instagram—an easy in for marketers selling knick-knacks. The ads themselves create a sense of FOMO in young consumers, who are afraid of the newly necessary object disappearing from their feed forever, and leverage “implied scarcity” and “immediate discounts” to urge them to click “buy.” (Racked)
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