Brands are facilitating Instagrammable moments, with events, products, and campaigns focused on providing the best post possible—and 56% of 13-34-year-olds tell us that they like it when brands create things designed to be shared on social media.

Brands are facilitating Instagrammable moments, with events, products, and campaigns focused on providing the best post possible—and 56% of 13-34-year-olds tell us that they like it when brands create things designed to be shared on social media. The most recent example? JW Marriott Desert Springs’ Instagrammable, “Millennial bait,” 10-pound donut cake. Order the “donut disturb” package and the monstrous, frosted confection will be rolled to your room with some milkshakes on the side. At $219, it’s expensive for one or two good social media shots, but hey—at least you get to eat it after. (Eater)