Knowing a products’ origins isn’t as important to Millennials’ as a price tag. New YouGov data shows that 68% of 18-34-year-olds agree would like to know where the products they buy are manufactured, compared to 80% of consumers over 35, and Millennials were also less likely than older consumers to say they only buy products from a company whose ethics they agree with. However, young consumers were more likely to say they always look for the lowest prices when shopping. (Forbes)
