Nike scored major points with their Instagram followers for being body positive. The activewear brand is continuing to dominate in the social media race for young consumers’ likes with Instagram postings of two plus-sized models demonstrating the proper way to wear Nike sports bras. One of the posts gained 61,000 likes and hundreds of comments of mostly praise. The body positivity movement has gained serious momentum with Millennials and teens, and 80% of 13-33-year-olds have said they would rather see brand advertisements with models who have curves. (Digiday)
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