Last year, brands reportedly invested $1 billion on Instagram influencer promotions—clearly for young social media personalities it can be a well-paid venture.

Last year, brands reportedly invested $1 billion on Instagram influencer promotions—clearly for young social media personalities it can be a well-paid venture. A recent survey on online influencers has found that a large number of teens are connecting with brands to promote products through their profiles—and can get paid up to $10,000-$20,000 per Instagram post or YouTube video. Although lucrative, it is also a questionable industry: most followers between the ages of 12-15 can’t tell the difference between a paid post and original content, and “53% of youth don’t realize YouTubers can be paid to endorse products.” (StreamDaily)