Instagrammers’ love affair with food pics (#foodporn) is well known, but not all food brands are instant hits on the platform. So how can they find a following? A review of 8 million food posts over more than a year found that “the bar is higher on Instagram,” showing personality is the key to success. Eight out of the ten brands with the most followers are fast-food brands that “add a creative twist to their posts.” (Adweek)
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