New Balance has tapped into Instagram stars, enlisting “three of the biggest female sneakerheads” on the platform for their new campaign.

New Balance has tapped into Instagram stars, enlisting “three of the biggest female sneakerheads” on the platform for their new campaign. Ericka Gilbert, Ivelisse Cassas, and Brittany Sklar were asked to style the brand’s new Elite Edition for women line with their own clothes, resulting in an authentic looking series that looks distinctly consumer-influenced. (Racked)