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It can be hard for brands to use hashtags right, but turning hashtagging into a competition could be one way to engage young consumers.

It can be hard for brands to use hashtags right, but turning hashtagging into a competition could be one way to engage young consumers. Adidas is rewarding one high school football team with brand new gear, and students can vote for the most “cleat-worthy” school over Twitter and Facebook with the #adidaszero and #vote hashtags. (Digiday)

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