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The “staggering success” of Tom’s shoes might have as much to do with their ability to sell a story as their products.

The “staggering success” of Tom’s shoes might have as much to do with their ability to sell a story as their products. As a leader in what Fast Company is calling “storydoing” companies, Tom’s is able to spend less on marketing because consumers spread the story of the brand themselves. (Fast Company)

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