Brands that understand how to portray modern families—where dads are involved in childcare, multiple generations live under the same roof, and not everyone in the family is the same color—get the most attention.

Brands that understand how to portray modern families—where dads are involved in childcare, multiple generations live under the same roof, and not everyone in the family is the same color—get the most attention. Cheerios, Samsung, Oscar Mayer, and Microsoft have all seen a rise in equity thanks to their depiction of these “non-traditional” households. (MediaPost)