Millennials are eager for companies to embrace omni-channel shopping and for brands to make it more convenient, digital, and interactive to purchase products. Nearly two-thirds (64%) of 18 to 34-year-olds say they would be willing to buy items from touch-screen displays in public places, such as malls or train stations, and more than half would want to buy items directly from print or digital magazines. Given Millennials’ preferences, we expect the future of shopping will be very innovative. (JWT Intelligence)
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