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Learn the Gen Z behaviors driving the latest microtrends

A new Gen Z microtrend seems to pop up daily, leaving many marketers scrambling to jump on board or even decipher it. But before you even wrestle with a #CoastalGrandma vibe shift, you need to understand the common Gen Z values and behaviors behind the microtrends. 

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Every week read the latest report on how youth behavior is changing across industries and see the opportunities ahead.

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YPulse is constantly immersed in youth culture, and collects millions of data points on Gen Z and Millennials to provide insights that guide today’s biggest brands. We know how to identify the trends and behavioral shifts that matter, and decode them for marketers trying to reach youth.

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