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Learn the Gen Z behaviors driving the latest microtrends

A new Gen Z microtrend seems to pop up daily, leaving many marketers scrambling to jump on board or even decipher it. But before you even wrestle with a #CoastalGrandma vibe shift, you need to understand the common Gen Z values and behaviors behind the microtrends. 

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Every day spark your thinking with the latest youth news and insights, written by our experts.

Every week read the latest report on how youth behavior is changing across industries and see the opportunities ahead.

Every month immerse yourself in the biggest trends fueled by today’s youth.

Constant measurement of how young consumers really feel about your brand, via the most powerful youth brand tracker available, ranking over 1,300 brands in 7 countries across 20 youth-specific diagnostics.

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Thought-provoking actionable insights from our youth experts

YPulse is constantly immersed in youth culture, and collects millions of data points on Gen Z and Millennials to provide insights that guide today’s biggest brands. We know how to identify the trends and behavioral shifts that matter, and decode them for marketers trying to reach youth.

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