Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
Nike’s Plus-Size Controversy Is Boosting Profits On The Viral List
Nike proves that controversy can be a good thing (again), Forever 21 brings back a 1999 brand to much fanfare, a wholesome influencer turns out to be...
June 14th, 2019
Why CBD’s Beauty Aisle Takeover Is Just Beginning
Does cannabis-infused beauty have staying power, or is CBD just the trendy ingredient du jour? We spoke to Saint Jane’s founder to find...
June 13th, 2019
Gen Z Females Say These 15 Brands Express Who They Are
Our brand tracker reveals the top brands that young Gen Z females say help express who they are (and how they’re different from...
June 12th, 2019
Topline: 4th of July & Patriotism
WHAT'S IN THE TOPLINE & TABLES: 4th of July Plans and Spend Patriotism & The American Dream
June 12th, 2019
Topline: Media Consumption Monitor
WHAT'S IN THE TOPLINE & TABLES: Content Preferences on Video Content Devices & Screens Services Used Content Preferences on Social Platforms
June 5th, 2019
Quote of the Day: Millennials have grown up in a world where consuming wine outdoors—or any location outside of the traditional table—is more acceptable than generations past.”—Kate McManus, VP of Marketing, Delicato Family Wines (Wine Spectator)
Young consumers are “killing the shopping spree.” Whether they’re signing up for the growing number of clothing subscription services (Rent the Runway, Le Tote, Urban Outfitters, etc.), shopping second-hand, or just culling their closets—young shoppers are quitting fast fashion in droves. Some are inspired by Marie Kondo’s joy-sparking brand of minimalism, while others want to help the environment—and still others are just seeking a wide range of things to wear at a lower price. (Vice)
Airbnb is launching “adventures” for experience-seeking young travelers. The site that started with accommodations and moved into one-off “experiences” (like dinner parties) now offers multi-day excursions, complete with guides, gear, meals, and accommodations. The platform already features over 200 trips in 40 countries, including a tiger-tracking expedition in Kenya and a trek through the canyons of Oman. (Fast Company)
Tyson Foods is taking on the fake meat market with plant-based nuggets. The pea protein nuggets are the first in a line of “Raised & Rooted” products from Tyson Foods. The brand's CEO explains they’re catering to the “growing number of people open to flexible diets that include both meat and plant-based protein”—aka young flexitarians, not full-time vegans. But can a company known for its meat sell the idea that “this [trend] is about ‘and’—not ‘or’”? (The Verge)
Snapchatters can shop Levi’s new Pride Month jacket via selfie filter. The Shoppable feature is first enabled by scanning a QR code found at select stores or by getting a special Snapcode from a friend. Then, users can try on the special-edition trucker jacket via augmented reality, customizing it with one of two washes and a selection of six pins and patches. Once they complete the look, users can purchase the Pride Month Jacket—without ever leaving the app. (SJ)
Amazon’s new Echo Dot Kids Edition revamps the original. The new smart speakertakes many cues from the adult version’s second generation (it’s louder and rounder) but adds special features just for kids that go beyond a rainbow-striped color scheme. The device will come with a year of FreeTime Unlimited, a subscription service that includes popular Alexa skills like Pinkfong’s Baby Shark Adventures, as well as an enhanced parental control suite to address growing privacy concerns. (Variety, CNET)
Quote of the Day: “Young people still have an incredible interest in the Olympic Games…But the way they are consuming the Olympic Games—the type of content they are watching and the ways and the platforms on which they are watching—are fundamentally changing.”—Kit McConnell, Sports Director, International Olympic Committee (Bloomberg)