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Here are your exclusive insights on Gen Z and Millennials.

Western Europe
How Young Europeans Are Driving Entrepreneurship, in 4 Stats
The Great Resignation prompted young Europeans to reassess their careers. Now, many are...
North America
One Show Dominates the List of Gen Z & Millennials’ Favorite Current TV Shows
Yes, they love reruns, but this is Gen Z & Millennials’ favorite currently airing s...
Western Europe
WE Social Media Monitor
Social media usage soared in Western Europe in 2020 as young consumers sought entertain...
North America
How Many Young Consumers Will Shop Black Friday & Cyber Monday This Year?
What do young consumers’ Black Friday and Cyber Monday plans look like this year? The a...
North America
Social Media Monitor Report
After a major surge in use in 2020, social media has continued to be a hub of entertain...
North America
The Top 15 Retail Brands Among Gen Z & Millennials
Our brand tracker reveals which retail brands have the highest YScore+ among young shop...
Western Europe
Here’s Where Young Europeans Are Finding New Music
Music consumption changed during the pandemic—and that includes music discovery. Here’s...
North America
3 Stats On Why Brands Shouldn’t Worry About the Holiday Creep
Holiday marketing and sales have been coming out earlier than ever. But these three sta...
Western Europe
WE Mobile/App Behavior Report
Last year, young Europeans spent more time than ever on their phones, intensifying thei...
North America
Blonde Hair is Cheugy Now & Looking Clean Is In, on The Viral List
Blonde hair is out and rich brunette hues are in according to Gen Z, Hilary Duff has sp...
North America
This Is the Most In-Demand Gaming Console This Holiday Season
Gaming consoles are always some of the hottest gifts of the holiday season—but just how...
Western Europe
How Young Europeans Will Shop Black Friday and the Rest of the Holiday Season
Holiday celebrations may look closer to normal this year, but what about holiday shoppi...
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