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North America
Young People Are Saying Goodbye to the iPod on The Viral List
TL;DR: RIP, iPod—Apple is going to discontinue making the devices after ne...
North America
7 Ways Brands Are Authentically Supporting LGBTQ+ Youth—Beyond Advertising
From podcasts to inclusive social media campaigns, here’s seven brands supporting L...
Western Europe
Are Young Europeans Into the Mystical and Magical?
From tarot to crystals to astrology, young Europeans are turning to the supernatura...
North America
The Top Platforms Kids Are Watching Weekly, According to Millennial Parents
What platforms are kids watching video content on weekly? TL;DR: Netfl...
North America
Travel and Outdoors Report
As the travel industry recovers, Gen Z and Millennials are ready to release their pent-...
North America
How P&G Is Supporting Gen Z Women in STEM
The entrepreneurial arm of this consumer goods brand teamed up with Her Campus Medi...
Western Europe
Young Europeans Are Using TikTok More Than Ever
TikTok became an entertainment staple among young Europeans during the pandemic, an...
North America
3 Apps Borrowing TikTok’s Formula for Their Own Industry
As TikTok continues dominating young people’s social media consumption, these three...
Western Europe
WE Hobbies and Passions Report
After years of screen-centric entertainment, young Europeans are still spending more of...
North America
The Internet Can’t Get Enough of the Met Gala on The Viral List
TL;DR: Fans can’t stop talking about their favorite (and not-so-favorite) ...
North America
Main Character Energy Trend Report
The past two years have been a time of reevaluation, reassessment, and realizations for...
North America
5 Brands That Were Made for Gen Z, From Their Maximalist Packaging to Inclusive Values
As Gen Z becomes the target demographic of an increasing number of industries, bran...