Hey
Here are your exclusive insights on Gen Z and Millennials.

North America
Taylor Swift is The Newest Celebrity Private Jet Controversy on The Viral List
TL;DR
Taylor Swift has been called out for having the highest emissions of...

North America
What Is Wellness? Trend Report
Gen Z and Millennials have come a long way from a diet-driven wellness culture, but the...

North America
Cultural Appropriation Keeps Trending–Here’s What Brands Should Know
Cultural appropriation is an important issue to Gen Z and Millennials, and there ar...

Western Europe
3 Things Brands Should Know About Young Europeans’ Fitness Routines
We know that health and fitness are important to Gen Z and Millennials. But after t...

North America
The Top 10 Retail Apps Gen Z and Millennials Are Using
Retail apps are the bottomless scroll feed of the online shopping world…
TL;...

North America
Fashion Preference and Style Report
Trying to track with every #core and aesthetic trending on social media can feel like a...

North America
4 TikTok Influencers You Haven’t Heard of Yet, That Millions of Gen Z and Millennials Have
“I never expected this to blow up” is the new “thanks for one million subscribers” ...

Western Europe
NA vs WE: Who Are Online Celebs Influencing The Most?
How does young Europeans’ and North Americans’ affinity for online celebs compare? ...

North America
Gen Z and Millennials Continue Their Moves Into a “New Normal”
Most Gen Z and Millennials still think COVID is a threat—but they’re not staying ho...

Western Europe
WE Shopping and Retail Report
In-person shopping was fundamentally altered by the influence of COVID, and last year’s...

North America - Western Europe
BarbieCore, Instagram Updates, and Scarlet May on The Viral List
TL;DR
BarbieCore represents a new, inclusive image of femininity
Instag...

Western Europe
WE Fits For The Feed Trend Report
Social media has fundamentally changed the fashion industry as young Europeans use thei...