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Here are your exclusive insights on Gen Z and Millennials.

Western Europe
WE Life Milestones and Future Plans Report
Young Europeans’ lives were turned upside down by COVID, and two years of upheaval forc...
Western Europe
How Popular Are Podcasts in Western Europe? These 3 Stats Tell the Story
Podcasts have been growing in popularity for years now. But how many young European...
North America
Pretty Much Everyone Is Playing Wordle on The Viral List
Wordle (no, it’s not an app) is the new Words With Friends, the Golden Globes Awards ...
North America
Virtual Concerts Aren’t The Only Way Musicians Are Reaching Young Fans
In a time where concerts have become a rarity, some of young people’s favorite music ...
Western Europe
How Young Europeans Are Following Pop Culture, in 2 Charts
We asked Gen Z and Millennials in Western Europe where they're getting their p...
North America
What Do Gen Z & Millennials Have Planned for 2022?
From improving their mental health to being more adventurous, we asked Gen Z and Millen...
North America
Life Milestones and Future Plans Report
Gen Z and Millennials’ lives were turned upside down by the pandemic, causing many to m...
North America
How Young People Are Getting More Sober-Curious, In 2 Charts
We took a look at how young people’s drinking has shifted over the past two years, ...
Western Europe
Young Europeans’ Favorite Movies Show That Borderless Culture is Big in Western Europe, Too
We asked European Gen Z and Millennials their favorite movies of all time. Their an...
North America
The Top Celebs & Influencers Young Consumers Think Brands Should Collab With
We asked young people which celebrity or influencer brands should collaborate wit...
Western Europe
WE Mental Health Report
Mental health has long been a priority for Gen Z and Millennials, but the past two year...
North America
Elmo & A Rock Are The Biggest Internet Stars of the Week on The Viral List
Young people are sharing clips from Sesame Street as they channel some Elmo-feuding-w...