NEW GEN Z 101: Unlock & Outlast Microtrends

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Here are your exclusive insights on Gen Z and Millennials.

North America
Taylor Swift is The Newest Celebrity Private Jet Controversy on The Viral List
TL;DR Taylor Swift has been called out for having the highest emissions of...
North America
What Is Wellness? Trend Report
Gen Z and Millennials have come a long way from a diet-driven wellness culture, but the...
North America
Cultural Appropriation Keeps Trending–Here’s What Brands Should Know
Cultural appropriation is an important issue to Gen Z and Millennials, and there ar...
Western Europe
3 Things Brands Should Know About Young Europeans’ Fitness Routines
We know that health and fitness are important to Gen Z and Millennials. But after t...
North America
The Top 10 Retail Apps Gen Z and Millennials Are Using
Retail apps are the bottomless scroll feed of the online shopping world… TL;...
North America
Fashion Preference and Style Report
Trying to track with every #core and aesthetic trending on social media can feel like a...
North America
4 TikTok Influencers You Haven’t Heard of Yet, That Millions of Gen Z and Millennials Have
“I never expected this to blow up” is the new “thanks for one million subscribers” ...
Western Europe
NA vs WE: Who Are Online Celebs Influencing The Most?
How does young Europeans’ and North Americans’ affinity for online celebs compare? ...
North America
Gen Z and Millennials Continue Their Moves Into a “New Normal”
Most Gen Z and Millennials still think COVID is a threat—but they’re not staying ho...
Western Europe
WE Shopping and Retail Report
In-person shopping was fundamentally altered by the influence of COVID, and last year’s...
North America - Western Europe
BarbieCore, Instagram Updates, and Scarlet May on The Viral List
TL;DR BarbieCore represents a new, inclusive image of femininity Instag...
Western Europe
WE Fits For The Feed Trend Report
Social media has fundamentally changed the fashion industry as young Europeans use thei...