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Here are your exclusive insights on Gen Z and Millennials.

Furbies are Back—& They’re Evil on The Viral List
Evil Furbies are taking over pop culture, TikTokers are calling out Target and other bi...
These Entertainment Genres Have Been Getting More Popular with Young Consumers
What kinds of entertainment content is getting more popular with Gen Z & Millennial...
Scouting Next Gen Sports Fans Trend Report
First things first, the majority of young people, across gender and generation, conside...
This NBA Player is Gen Z & Millennials’ Favorite Pro Athlete
During a weird year for sports, athletes had to get creative with how they co...
Travel and Outdoors Report
Young consumers are a wanderlust generation, but the COVID-19 crisis made them think tw...
3 Companies Making Songs Go Viral on TikTok
TikTok has become a hub for fueling music’s biggest hits—and these companies behind som...
From Recycling to Upcycling, These Fashion Brands Are Getting Creative with Sustainability
Young consumers want brands to take action on the environment. Here’s how some fashion ...
TikTokers Are Buying the #CheapestThing From Luxury Brands on The Viral List
TikTokers are buying the #cheapestthing from luxury brands, Gen Z and Millennials are a...
52% of Young Consumers Have Downloaded a Streaming Service to Watch a Specific Show
Half of Gen Z and Millennials say they’ve downloaded a specific streaming platform to w...
Hobbies and Passions Report
In the last year, young consumers’ hobbies and passions became more than pastimes—they ...
The First Social Platforms Gen Z & Millennials Open When They’re Bored
Social media is entertainment for Gen Z & Millennials—so, what’s the first one they...
4 Brands That Are Making TV Shows & Movies to Reach Young Consumers
With more young consumers turning to streaming services without traditional advertising...
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