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Here are your exclusive insights on Gen Z and Millennials.

North America
Millions of Young Fans Tuned Into BTS’ United Nations Address on The Viral List
BTS fans flooded social media in support of the K-pop band’s United Nations address, A ...
North America
This Chart Shows The Biggest Influences on Gen Z & Millennials’ Fashion Purchases
What is most likely to influence young consumers’ clothing choices when they shop? Once...
Western Europe
Here’s Where Young Europeans Are Finding Connection (Outside of Friends & Family)
What communities do young people in Western Europe feel the strongest connection to? We...
North America
Millennial Parenting Report
The number of Millennial parents has been growing, and many want to join them on their ...
North America
4 Brands Bringing Trending TikTok Content onto Their Own Platforms
Instead of competing, these four brands have found ways to integrate trending TikTok co...
North America
This Chart Shows How Young Consumers’ Interest in Shoppable Content Is Growing
As online shopping becomes their preference, interest in dynamic digital shopping exper...
Western Europe
The Biggest Beauty Trends to Know in Western Europe, In 2 Charts
The pandemic may have changed young consumers' beauty practices, but Western Europ...
North America
The Things Gen Z & Millennials Have Done Because of An Influencer
Nearly half of Gen Z and Millennials follow online celebrities—but what are those influ...
Western Europe
WE Halloween Report
The vast majority of young consumers in Western Europe say they celebrate Halloween, hi...
North America
Gen Z Is The New Face of The Met Gala on The Viral List
Young celebrities and social stars graced the red carpet of the 2021 Met Gala + VMAs + ...
North America
How Are Young Consumers Celebrating Halloween This Year?
With another pandemic Halloween approaching, we took a look at young consumers’ plans f...
Western Europe
WE Consumers Don’t Think COVID Is Over Yet—But They’re Ready to Get Out of the House
Young European consumers still see COVID as a long-term threat, but they're ready ...
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