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Passions, Pastimes, and Sports:
During COVID and After

Originally released April 23, 2020

COVID-19 has had profound daily impact on the ways Millennials and Gen Zs live, shop, and play. YPulse is actively monitoring these changes and how brands can respond. Discover how Millennials and Gen Zs are spending their time in a world without traditional sports entertainment and what could happen to sports and play when a post-COVID normal emerges.