Originally released April 9, 2020
COVID-19 has had profound daily impact on the ways Millennials and Gen Zs live, shop, and play. YPulse is actively monitoring these changes and how brands can respond. The second webinar in our COVID-19 series is a double-feature. we will first explore pandemic-era marketing, specifically how young people want brands to communicate with them. Afterward we will share the latest data on how Millennials and Gen Zs are entertaining themselves while quarantined. Spoiler alert: it isn't all Tiger King.