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Dear Reader:

In March, YPulse launched our COVID-19 hub to provide accurate real-time data on the immediate, drastic changes to Gen Z and Millennials' lives in quarantine. We created nine webinars, 13 reports, and over 50 feature articles to guide brands through the crisis, and as a public service opened access to our COVID-19 articles and webinars to all readers.

Now, we're looking at what comes next for young consumers. As they navigate a post-COVID world, we'll be integrating our coverage of the pandemic's ongoing impacts into all of our subscriber-exclusive research on these generations.

On June 1, we will return to our regular reporting schedule. Current YPulse subscribers will continue to have unlimited access to all our articles, weekly behavioral reports, monthly trend reports, and monthly webinars on Gen Z and Millennials.

If you do not have a YPulse subscription, you can still keep up with the latest insights by registering at YPulse.com. Access up to three free articles each month or sign-up for the free weekly newsletter. If you're interested in joining some of the world's leading youth brands, like YouTube, TOMs, and Disney, visit Plans and Pricing. Explore how you can also leverage our platform's over 3,000,000 youth data points, hundreds of reports, and the most robust youth brand tracker to connect more deeply with Gen Z and Millennial consumers.

If you have questions, please don’t hesitate to reach out at success@ypulse.com.

The YPulse COVID-19 Hub

YPulse is carefully monitoring COVID-19’s impact on young consumers and how brands can respond. As a service to our readers, YPulse has unlocked all COVID-19 articles and newsfeed items. Check back daily for the latest news on how Millennials and Gen Zs are dramatically changing their spending, behaviors, and attitudes in the wake of the pandemic.

YPulse Subscribers:  Click below for the most complete and up-to-date data on young people and COVID-19, including exclusive reports and brand tracking data since the pandemic began.

Don't have a subscription? Discover all of the added benefits of a YPulse subscription. In the meantime, bookmark this page and stay up to date on YPulse's latest COVID-19 coverage.

See how 400+ brands have fared since the pandemic

Contact us to find out how you can access the YPulse Brand Tracker and see how over 400 brands have fared with Millennial and Gen Z consumers before and after COVID.

Did you know ...
%

of Millennials and Gen Zs have been affected by COVID-19

%

believe it's neccessary for brands to do something to help with COVID-19

%

believe brands have just as much responsibility as everyone else to help stop the spread of COVID-19

We had to share these clever printable book covers, designed to remind others that you’re reading and don’t want to be disturbed.

Mar 13 2012

We had to share these clever printable book covers, designed to remind others that you're reading and don't want to be disturbed. Our favorite? The one that reads “I'm in the arena, BRB” for our copy of “the Hunger Games.” (GalleyCat)

Millennial women are go-getters at work, though many don’t feel like they’re being appropriately compensated.

Mar 13 2012

Millennial women are go-getters at work, though many don't feel like they're being appropriately compensated. But could it be their own fault? They're less likely than Millennial men to proactively manage their careers and to ask for raises. (PR Daily)

We’re even bigger fans of Chris Colfer after reading this commentary on how he’s elevated the role of LGBT teen characters to the same prominence as straight characters with his portrayal of Kurt on “Glee.” (Crushable)

Mar 13 2012

We're even bigger fans of Chris Colfer after reading this commentary on how he's elevated the role of LGBT teen characters to the same prominence as straight characters with his portrayal of Kurt on “Glee.” (Crushable)

Hotels are attempting to entice Millennials with hip makeovers, including posh bars, open wifi networks, and in-room tech amenities.

Mar 13 2012

Hotels are attempting to entice Millennials with hip makeovers, including posh bars, open wifi networks, and in-room tech amenities. Unlike Boomers, who focus on comfort and reliability, Millennials want innovative and unique offerings. (NY Times)

SXSW attendees were treated to a sneak peek of HBO’s “Girls,” which offers and uncensored portrayal of the lives of Millennial women, in all their glory and misery (Fempop)

Mar 13 2012

SXSW attendees were treated to a sneak peek of HBO's “Girls,” which offers and uncensored portrayal of the lives of Millennial women, in all their glory and misery (Fempop)