ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS
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Dear Reader:

In March, YPulse launched our COVID-19 hub to provide accurate real-time data on the immediate, drastic changes to Gen Z and Millennials' lives in quarantine. We created nine webinars, 13 reports, and over 50 feature articles to guide brands through the crisis, and as a public service opened access to our COVID-19 articles and webinars to all readers.

Now, we're looking at what comes next for young consumers. As they navigate a post-COVID world, we'll be integrating our coverage of the pandemic's ongoing impacts into all of our subscriber-exclusive research on these generations.

On June 1, we will return to our regular reporting schedule. Current YPulse subscribers will continue to have unlimited access to all our articles, weekly behavioral reports, monthly trend reports, and monthly webinars on Gen Z and Millennials.

If you do not have a YPulse subscription, you can still keep up with the latest insights by registering at YPulse.com. Access up to three free articles each month or sign-up for the free weekly newsletter. If you're interested in joining some of the world's leading youth brands, like YouTube, TOMs, and Disney, visit Plans and Pricing. Explore how you can also leverage our platform's over 3,000,000 youth data points, hundreds of reports, and the most robust youth brand tracker to connect more deeply with Gen Z and Millennial consumers.

If you have questions, please don’t hesitate to reach out at success@ypulse.com.

The YPulse COVID-19 Hub

YPulse is carefully monitoring COVID-19’s impact on young consumers and how brands can respond. As a service to our readers, YPulse has unlocked all COVID-19 articles and newsfeed items. Check back daily for the latest news on how Millennials and Gen Zs are dramatically changing their spending, behaviors, and attitudes in the wake of the pandemic.

YPulse Subscribers:  Click below for the most complete and up-to-date data on young people and COVID-19, including exclusive reports and brand tracking data since the pandemic began.

Don't have a subscription? Discover all of the added benefits of a YPulse subscription. In the meantime, bookmark this page and stay up to date on YPulse's latest COVID-19 coverage.

See how 400+ brands have fared since the pandemic

Contact us to find out how you can access the YPulse Brand Tracker and see how over 400 brands have fared with Millennial and Gen Z consumers before and after COVID.

Did you know ...
%

of Millennials and Gen Zs have been affected by COVID-19

%

believe it's neccessary for brands to do something to help with COVID-19

%

believe brands have just as much responsibility as everyone else to help stop the spread of COVID-19

Millennial teens have never lived without technology, making them true “digital natives,” and this infographic gives an idea of just how technology infuses teens’ daily lives.

Apr 20 2012

Millennial teens have never lived without technology, making them true “digital natives,” and this infographic gives an idea of just how technology infuses teens’ daily lives. (OnlineSchools)

We love Pimkie’s Color Forecast, a digital tool that shows users what colors are being worn in European cities in real time so that they can stay on top of the trends!

Apr 20 2012

We love Pimkie’s Color Forecast, a digital tool that shows users what colors are being worn in European cities in real time so that they can stay on top of the trends! (Trendhunter)

Young women value having a high-paying career with two-thirds of 18-34 year olds considering it very important, if not one of the most important things in life, compared to 59% of guys the same age who feel this way.

Apr 20 2012

Young women value having a high-paying career with two-thirds of 18-34 year olds considering it very important, if not one of the most important things in life, compared to 59% of guys the same age who feel this way. But women aren't compromising their personal lives; 39% feel that having a successful marriage is a priority and nearly 60% feel this way about being a good parent. (USA Today)

With all this pressure Millennials place on themselves, it’s no wonder they’re the most stressed generation.

Apr 20 2012

With all this pressure Millennials place on themselves, it’s no wonder they’re the most stressed generation.  (Business Insider)

Millennials have an enormous influence on the retail industry and because of that, stores are implementing omni-channel offerings to capture Gen Y’s attention as they shop.

Apr 20 2012

Millennials have an enormous influence on the retail industry and because of that, stores are implementing omni-channel offerings to capture Gen Y’s attention as they shop. Macy’s will soon have virtual mannequins, digital aisles, and cloud computing to help recommend products and implement in-store technology even more. (Daily Mail)