Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Dear Subscriber:

In March, YPulse launched our COVID-19 hub to provide accurate real-time data on the immediate, drastic changes to Gen Z and Millennials' lives in quarantine. We created nine webinars13 reports, and over 50 feature articles to guide brands through the crisis, and as a public service opened access to our COVID-19 articles and webinars to all readers.

Now, we're looking at what comes next for young consumers. As they navigate a post-COVID world, we'll be integrating our coverage of the pandemic's ongoing impacts into all of our subscriber-exclusive research on these generations.

On June 1, we will return to our regular reporting schedule. Current YPulse subscribers will continue to have unlimited access to all our articles, weekly behavioral reports, monthly trend reports, and monthly webinars on Gen Z and Millennials.

If you have questions, please don’t hesitate to reach out at

The YPulse COVID-19 Hub

YPulse is carefully monitoring COVID-19’s impact on young consumers and how brands can respond. In addition to daily COVID-related articles and newsfeed items, YPulse subscribers also have exclusive access to twice weekly special reports, weekly webinars, and more.

Additionally, YPulse Pro subscribers also have access to our brand and industry tracking scores. See how your brand (or your competition) has performed before and after the pandemic.

Watch our entire series of COVID-19 webinars here.

See how nearly 400+ Millennial & Gen Z brands have fared before and after the pandemic (Pro Subscribers Only).

Upgrade from Prime to Pro, and get access to +1,000,000 datapoints on Millennial and Gen Z brands and behaviors.

Latest Covid-19 Reports

WE COVID Impact Update Report

Oct 04 2021

It’s been more than a year and a half since COVID shutdowns began in Western Europe, and the question of…

How 2020 Impacted Brand Affinity Special Report

Dec 31 2020

2020 was a rollercoaster for both consumers and brands—full of changes in behavior that no one could have predicted. So…

After Corona Trend Report

Jun 04 2020

Over half of 13-39-year-olds tell YPulse that there are changes they’ve made because of Coronavirus crisis that they would like…

Latest Covid-19 Articles

YPulse’s 2022 Predictions Came True—Here’s The Proof

Jan 10 2023

YPulse made five major predictions about 2022, and we’re returning to them now to proudly say they all came true….

Gen Z and Millennials Continue Their Moves Into a “New Normal”

Aug 01 2022

Most Gen Z and Millennials still think COVID is a threat—but they’re not staying home anymore… TL;DR The number of…

The Biggest Problem Gen Z & Millennials Say They’re Facing in 2022

Jun 14 2022

What are the biggest problems young people are facing in 2022?  TL;DR: Inflation is the top problem Gen Z and…

Latest Covid-19 News