- Jun 28 2019
Young consumers are using content as medicine, tuning into specific shows, videos, movies and more as an intentional mood-altering fix. Growing up in a media-rich, on-demand time when they’re able to choose whatever they want…
- Jun 28 2019
Dad shoes, sport sandals, and shapeless dresses have flooded the fashion world. Misshapen produce and brown (but delicious) eats are taking over the culinary world. Acne is being spotted on the catwalk, and a giant,…
- Jun 28 2019
A moderation trend has been taking hold among young consumers, who are drinking less alcohol in comparison to previous generations. Instead, they’re turning to alternative beverage options or choosing to experience events without being clouded…
- Mar 29 2019
While many Millennials have continued to delay having children, the generation is having more babies than any other generation, and their unique approach is reshaping parenthood. They’re changing what families look like, how they function,…
- Aug 22 2019
Our trend The State of Gaming asks brands to rethink the way games are impacting young consumers’ lives and, more importantly, who the young gamer is, to keep up with this growing industry…
- Aug 08 2019
Our recently released report, Cult of Ugly, reveals how ugly has become cool—but this trend is about more than just being aesthetically unnerving, and brands are breaking the cardinal rules of the marketing playbook to get it right……
- Jul 25 2019
Our new trend report Content Cure uncovers how young consumers are increasingly using content as an intentional mood-altering fix…
- Jul 23 2019
The most stressed generations are using content as medicine, tuning into media with the specific intention of treating their moods…
- Jul 16 2019
Young consumers’ focus on wellness continues to intensify—so we asked them about the biggest health and wellness trends they’re interested in now…
- Aug 21 2019
Tiffany’s is blurring gender lines with a men’s jewelry collection.
Tiffany’s is blurring gender lines with a men’s jewelry collection. The fine jewelry brand known for its powder blue box is shifting its focus from females to males with a line that includes cufflinks, money clips, cocktail mixers, and more. The Genreless Generation has been rethinking the bounds of what it means to be masculine and feminine, and luxury jewelry is seeing a spike as more men splurge on luxe accessories. Euromonitor International found that sales of luxury jewelry for men jumped 22% from 2013 to 2018 and estimates it will reach about $6.6 billion by 2023. (Quartzy)
- Aug 19 2019
Funko toys are more popular than ever—but its Millennials, not kids, that are collecting them.
Funko toys are more popular than ever—but its Millennials, not kids, that are collecting them. The company appeals to Next Level Fandoms, no matter how niche, by turning an ever-growing archive of 1,100 licenses into coveted bobbleheads called Pops. Funatics (their Brandom) gather at exclusive events to grab early-release and exclusive Pops—and resell the $15 toys for thousands of dollars. Funko’s sales have surged from $516 million in 2017 to $686 million in 2018, and they’re predicting sales of up to $850 million this year. They’re putting that money to use, building a 40,000 square foot retail space in LA. (THR)
- Aug 19 2019
The IRL app wants to be “the antidote” to young people’s social isolation.
The IRL app wants to be “the antidote” to young people’s social isolation.The app encourages offline hangouts via a chat-fueled, recommendation-filled calendar that encourages users to find and plan events. Gen Z & Millennials are increasingly interested in digital detoxing, and IRL is stepping in to go beyond initiatives from the companies that caused tech addictions in the first place (Apple, Facebook, etc.). Their CEO explains, “we can also build a big business where the revenue model isn’t based on how much time users spend on the app but how much value we can provide for the user in their life.” (Forbes)
- Aug 14 2019
The North Face’s giant new store blends sustainability and Experiencification.
The North Face’s giant new store blends sustainability and Experiencification.The brand wants cause-conscious young consumers to know that they’re a “purpose-and values-led company,” as one exec puts it, so they filled the 8,000 square foot space with iconic products and the stories of the historic explorers that wore them. The store offers online pick-up, personal styling, community events, recycling services, and an area where shoppers can chill called The Campfire. It’s just the beginning of North Face’s global overhaul. (Glossy, Retail Dive)
- Aug 14 2019
The wellness craze is here for Millennials’ pets.
The wellness craze is here for Millennials’ pets. Global Industry Analysts, Inc. predicts pet food will boom to $35 billion by 2024, while Packaged Facts has tracked a year-over-year rise in the pet supplement industry to $636 million last year. They also found that 25-34-year-olds are spending the most, as they buy everything from CBD chews to fish oil pills. According to one industry veteran, “Products that were considered perhaps luxuries by earlier generations are now considered essentials by [M]illennial pet owners.” (Vox)