- Feb 20 2020
As tech brings us closer to a Black Mirror reality, are there limits to what young consumers want in their worlds…
- Jan 23 2020
The Generational Blame Game is in full swing, with stereotypes, memes, and combative headlines being hurled from all sides. Our newest trend report explores what Gen Z and Millennials really feel about older generations… The…
- Nov 13 2019
The first generation to watch YouTube as kids is growing up—and their media preferences have been forever changed by the platform… Over six in ten 13-18-year-olds tell us that they don’t remember the first time…
- Oct 10 2019
With many Millennials staying single through their 20s, a new life stage is being created where products and services for solo living can thrive…
- Feb 20 2020
Young consumers are far more likely to use cannabis than older generations, and the “marijuana boom” is coming.
Young consumers are far more likely to use cannabis than older generations, and the “marijuana boom” is coming. According to a Gallup survey, 22% of 18-to-29-year-olds regularly use marijuana, compared to just 11% of 30-49-year-olds. Weed sales are predicted to increase to anywhere between $50 billion and $200 billion annually by 2030, and the next generation is fueling the market: they’re more likely to use derivative pot products such as edibles, vapes, and cannabis-infused drinks. YPulse’s Cannabis Infusion trend research shows 57% of 18-to-36-year-olds are interested in trying a product with CBD with it. (Motley Fool)
- Feb 11 2020
Mars is teaming up with Bumble for a pop-up Valentine’s Day experience.
Mars is teaming up with Bumble for a pop-up Valentine’s Day experience. Tapping into the marketing trends of experiencification and pop-ups, the brand is reviving its candy-themed Valentine’s Day event in NYC—this time in collaboration with women-first social and dating app Bumble. The Sweet ReTREAT promotion will include a Starburst nail service, Dove Chocolate “All About You Profile ReFresh” where Bumble staff will give attendees tips on how to improve their profiles and photos, and a mentorship lounge centering on personal branding, first impressions, and networking. (Mobile Marketer)
- Feb 07 2020
Coronavirus memes are taking over the web and filling young people with fear.
Coronavirus memes are taking over the web and filling young people with fear. Memes (and misinformation) about the disease are quickly spreading on the web, causing young adults, who spend most of their time online, to panic. Around the country, some high school and college students are starting petitions and campaigns to call for classes to be cancelled until the outbreak subsides. Coronavirus influencers are increasing in popularity, as some take advantage of the moment for TikTok fame. The WHO and CDC aren’t generally where young people turn to for news, but the organizations are scrambling to find ways to communicate across generational lines. (LATimes)
- Feb 05 2020
Byte is already popular, but can it beat TikTok?
Byte is already popular, but can it beat TikTok? The ByteDance-owned video-sharing social networking service may have been the app of 2019, but many other rivals are vying for that spot this year. Enter Byte, Vine’s successor, which soared to the top of the App Store’s most downloaded free apps in the U.S. during the first week of its launch with 1.3 million downloads. The app has “been heralded as the second coming of Vine,” but it faces obstacles like spam, and of course serious competition in the short video app space. Influencers will be a key part of their plan to beat the rest, with a partner program plan in the works to lure them. (Mashable, Mobile Marketer)
- Feb 04 2020
‘90s kids, rejoice—Dunkaroos are making a comeback.
‘90s kids, rejoice—Dunkaroos are making a comeback. The dunkable cookies made their debut in 1992 before being discontinued in 2012, and are a beloved memory to many Millennials and Gen Z. The brand joined Twitter and Instagram last month, teasing the announcement that the rainbow sprinkle and icing-infused vanilla cookies are coming back this summer— General Mills’s way of cashing in on the endless ‘90s revival. (Business Insider, USA Today)