- Feb 20 2020
As tech brings us closer to a Black Mirror reality, are there limits to what young consumers want in their worlds…
- Jan 23 2020
The Generational Blame Game is in full swing, with stereotypes, memes, and combative headlines being hurled from all sides. Our newest trend report explores what Gen Z and Millennials really feel about older generations… The…
- Nov 13 2019
The first generation to watch YouTube as kids is growing up—and their media preferences have been forever changed by the platform… Over six in ten 13-18-year-olds tell us that they don’t remember the first time…
- Mar 20 2020
Gaming soars as more young people find themselves indoors during the pandemic.
Gaming soars as more young people find themselves indoors during the pandemic. Young consumers’ media habits are being clearly impacted by the virus crisis, and according to a Verizon report, gaming has seen a 75% weekly increase since the beginning of March. Twitch saw a 10% surge in viewership, while online gaming platform Stream broke a new record when 20 million logged in at the same time over the weekend. During the same time, Nintendo and Xbox experienced hours-long server outages due to user overload. Even popular mobile games like Pokémon Go are modifying their format so users can play from home, and some developers are offering games for free to encourage young gamers to stay indoors. YPulse’s State of Gaming research found that 73% of 13-36-year-olds were already playing video games weekly. (Polygon)
- Mar 16 2020
Could esports fill the void left by sports cancellations?
Could esports fill the void left by sports cancellations? With sports organizations like the NBA, MLB, NCAA, and many more cancelling or postponing their games due to Coronavirus, leagues and networks are scrambling to move forward and find alternative ways to reach sports fans. But these cancellations coupled with people staying home and looking for entertainment could add up to big viewership spikes for esports. During the outbreak in China, the video game industry skyrocketed, with games like League of Legends and PlayerUnknown’s Battlegrounds twice as popular during the last few months compared to 2019. For networks with 24-hour sports broadcasts to fill and no traditional sports to air, as one former ESPN employee said, “it makes sense for gaming and esports content to be picked up instead.” (Adweek)
- Feb 20 2020
Young consumers are far more likely to use cannabis than older generations, and the “marijuana boom” is coming.
Young consumers are far more likely to use cannabis than older generations, and the “marijuana boom” is coming. According to a Gallup survey, 22% of 18-to-29-year-olds regularly use marijuana, compared to just 11% of 30-49-year-olds. Weed sales are predicted to increase to anywhere between $50 billion and $200 billion annually by 2030, and the next generation is fueling the market: they’re more likely to use derivative pot products such as edibles, vapes, and cannabis-infused drinks. YPulse’s Cannabis Infusion trend research shows 57% of 18-to-36-year-olds are interested in trying a product with CBD with it. (Motley Fool)
- Feb 11 2020
Mars is teaming up with Bumble for a pop-up Valentine’s Day experience.
Mars is teaming up with Bumble for a pop-up Valentine’s Day experience. Tapping into the marketing trends of experiencification and pop-ups, the brand is reviving its candy-themed Valentine’s Day event in NYC—this time in collaboration with women-first social and dating app Bumble. The Sweet ReTREAT promotion will include a Starburst nail service, Dove Chocolate “All About You Profile ReFresh” where Bumble staff will give attendees tips on how to improve their profiles and photos, and a mentorship lounge centering on personal branding, first impressions, and networking. (Mobile Marketer)
- Feb 07 2020
Coronavirus memes are taking over the web and filling young people with fear.
Coronavirus memes are taking over the web and filling young people with fear. Memes (and misinformation) about the disease are quickly spreading on the web, causing young adults, who spend most of their time online, to panic. Around the country, some high school and college students are starting petitions and campaigns to call for classes to be cancelled until the outbreak subsides. Coronavirus influencers are increasing in popularity, as some take advantage of the moment for TikTok fame. The WHO and CDC aren’t generally where young people turn to for news, but the organizations are scrambling to find ways to communicate across generational lines. (LATimes)