- Jan 23 2020
The Generational Blame Game is in full swing, with stereotypes, memes, and combative headlines being hurled from all sides. Our newest trend report explores what Gen Z and Millennials really feel about older generations… The…
- Nov 13 2019
The first generation to watch YouTube as kids is growing up—and their media preferences have been forever changed by the platform… Over six in ten 13-18-year-olds tell us that they don’t remember the first time…
- Oct 10 2019
With many Millennials staying single through their 20s, a new life stage is being created where products and services for solo living can thrive…
- Jan 23 2020
Teens think the world is slowly burning, and they’re turning to TikTok to talk about it.
Teens think the world is slowly burning, and they’re turning to TikTok to talk about it. With impeachment, natural disasters, and the potential World War III consuming the headlines, young users are posting TikTok videos about these topics as a coping mechanism—and a way to understand what’s going on. While the short-form video app positions themselves as being a “joyful space for creating and viewing silly and inspiring content,” they’ve unintentionally become of the best places for young adults to foster political discussion and debates. (Vox)
- Jan 22 2020
Cosmopolitan just launched an acne newsletter to test out personalized content.
Cosmopolitan just launched an acne newsletter to test out personalized content. In an online poll posted by the Hearst-owned women’s magazine brand, 99% of readers—74% of whom are 18-to-49-years-old—revealed they experience acne. This finding inspired “Acne Sucks,” which is described as a “robust” newsletter experience featuring “bite-sized content” that readers can consume on their phone. In an era of personalized products and services, the company hopes the strategy to customize online content for individual readers will be a success and pave the way for more similar content. (Glossy)
- Jan 17 2020
Meat-and-cheese boards are having a social media moment—thanks to charcuterie influencers.
Meat-and-cheese boards are having a social media moment—thanks to charcuterie influencers. Meat-and-cheese boards—which some are calling “adult Lunchables”—are flourishing online as influencers post their artsy food-filled boards on Instagram and TikTok, earning thousands of followers, and Facebook groups devoted to cheese boards blow up. It’s even become somewhat of a fashion statement for some to show off their charcuterie instead of “designer handbags and expensive makeup.” Even toy brand Fisher-Price has jumped on the trend, with the rollout of their charcuterie playset. (Business Insider)
- Jan 16 2020
TikTokers are rebranding LED lights, mini fridges, and even bread into hip, new products.
TikTokers are rebranding LED lights, mini fridges, and even bread into hip, new products. When one TikTok user posted a video of her multicolored LED light strip from Amazon because she thought it was “cool,” she didn’t realize it would shoot her into viral fame. Now, internet searches for “TikTok lights” have surged and LED lights have become popular with teens who want better lighting or create optical illusions in their videos. The same thing happened with mini fridges, which beauty-obsessed consumers refer to as “beauty” or “makeup” fridges to preserve their personal care products. Meanwhile, low-carb bread brands like Sola have leaned into “keto-friendly” branding after finding success through online searches. (Vox)
- Jan 16 2020
Oreo is debuting an influencer clothing collection, a TikTok challenge, and pop up experience, all to reach young consumers.
Oreo is debuting an influencer clothing collection, a TikTok challenge, and pop up experience, all to reach young consumers. The brand announced a clothing collection created in collaboration with three Europe Instagram influencers, joining in on the trend of food brands creating fashion for fans. In a separate campaign to bring back Most Stuf cookies, they’re hosting a TikTok challenge (one of the more popular marketing moves on the app), along with pop-ups in NYC, LA, and Atlanta that will include games and a three-story slide. (The Drum, Marketing Dive)