- Oct 10 2019
With many Millennials staying single through their 20s, a new life stage is being created where products and services for solo living can thrive…
- Aug 22 2019
Our trend The State of Gaming asks brands to rethink the way games are impacting young consumers’ lives and, more importantly, who the young gamer is, to keep up with this growing industry…
- Aug 08 2019
Our recently released report, Cult of Ugly, reveals how ugly has become cool—but this trend is about more than just being aesthetically unnerving, and brands are breaking the cardinal rules of the marketing playbook to get it right……
- Sep 27 2019
Sober September shows that it’s not just Dry January that alcoholic beverage brands have to worry about.
Sober September shows that it’s not just Dry January that alcoholic beverage brands have to worry about. According to UBS more than a third of U.S. alcohol drinkers said they were “very likely” to participate in the sober celebration and an additional 19% said they were “somewhat likely” to join in. Those figures are up from last year, when a quarter said they participated in the trend. More Millennials are drinking moderately, and the trend could affect big alcohol’s bottom line. (MarketWatch)
- Sep 26 2019
Over half of six-to-sixteen-year-olds want to buy products endorsed by their favorite online celebs.
Over half of six-to-sixteen-year-olds want to buy products endorsed by their favorite online celebs. According to Wunderman Thompanson Commerce, 55% of kids and young teens want to make purchases based on what the YouTubers and Instagrammers that they care about back. More celebrities are creating product lines and launching their own brands (especially in the makeup aisle) and Gen Z’s susceptibility to their Influencer Effect could boost sales as the demo ages into their spending power. (Digital Information World)
- Sep 26 2019
Amazon is launching a for-kids messaging feature.
Amazon is launching a for-kids messaging feature. Kids with Echo devices that have FreeTime enabled can tell Alexa to send messages and place calls to parent-approved contacts. But the move could prove to be a privacy minefield for Amazon, since they’re already navigating consumer activist groups’ rising concerns about their kids smart speakers. Another point of contention could be Amazon’s new education skills, which integrate Speaker Culture into kids’ classrooms. (Kidscreen)
- Sep 20 2019
Gen Z has a nihilist bent and is drawn to dark content, earning them the nickname “Generation Doom.”
Gen Z has a nihilist bent and is drawn to dark content, earning them the nickname “Generation Doom.” In our Escape to the Dark Side trend, 76% of teens told us that they feel anxious about the future and 65% say their generation is more optimistic than pessimistic. To cope, the post-9/11 generation is creating dark memes about dying (remember Tide Pods?), tuning in to sardonic shows like Rick & Morty, and turning up emo rap and down-tempo artists like Billie Eilish. (Digiday)
- Sep 11 2019
Astrology is the Myers-Briggs test of the Millennial workplace.
Astrology is the Myers-Briggs test of the Millennial workplace. Girlboss’s LinkedIn community encourages members to include their sign on their profiles and provides work-focused readings, while Helpr’s founder says, “If an interview has gone well…it wouldn’t be unreasonable for us to ask…‘No pressure, but what’s your sign?’” At the individual level, more employees are starting Slack channels to talk about stars, and signs and some are even getting creative by forming “covens” of coworkers with shared interests in Practical Magic. (Fast Company)