- Sep 04 2019
Gen Z teens are sharing their screens on Squad, an app that lets them hang out while scrolling memes, watching TikTok videos, or whatever else they might be doing on their smartphones. Will social media continue to shift towards exchanges between close friends, and where do brands fit in? We asked…
- May 30 2019
From YouTube’s inappropriate (and viral) kids’ content to data-collecting smart speakers, children’s digital privacy and security has become top-of-mind for Millennial parents. We asked an expert to find out more… As more devices and platforms…
- May 10 2019
An app for asking anonymous questions is topping the App Store, Game of Thrones gives Starbucks some free press, genre-blurring Gen Z does not want manly makeup for men, and more news that riled the…
- May 02 2019
Young wellness enthusiasts are spending $12.6 billion on fitness annually, so tech-forward companies are creating innovative new ways for them to bring workouts into their own homes—for a price… In our recent Wellness Intensified, young…
- Oct 21 2019
Microsoft and the Girl Scouts have teamed up to introduce five new STEM badges.
Microsoft and the Girl Scouts have teamed up to introduce five new STEM badges. Girl Scouts across the U.S. will have the opportunity to take free workshops, held at Microsoft stores, that include computer use, movie-making, robotics, and photography. The partnership, which is intended to give girls leadership skills and to close the gender gap in STEM fields, will also include a new leadership series where Girl Scout alums can chat with former members and STEM experts about their careers. (Engadget)
- Oct 18 2019
Urban Millennials’ go-to apps could be getting more expensive in the near future.
Urban Millennials’ go-to apps could be getting more expensive in the near future. Uber, Lyft, DoorDash, Postmates, and WeWork are just some of the on-demand living companies that will collectively lose nearly $14 billion this year. Many companies targeting young consumers have been “throttling prices” to give them good deals and convert them into loyal users, but they’ve sacrificed profits in the meantime. Now, pressure is on for actual revenue, and businesses that provide Millennials their rides, deliveries, scooters, and more will have to drive up prices. (The Atlantic)
- Oct 16 2019
Gen Z is less likely than Millennials to say they want to be “always reachable,” despite growing up with smartphones in hand.
Gen Z is less likely than Millennials to say they want to be “always reachable,” despite growing up with smartphones in hand. While 71% of Millennial women and 74% of Millennial men say they are okay with always being reachable, only 66% of Gen Z women and 57% of Gen Z men agree. (Though we will point out this is still the majority of these groups.) This could hint at tech fatigue among the generation, or indicate the “novelty” of smart tech has less of an impact on the group. YPulse has researched young consumers’ increased desires for digital detox, finding that 64% of 13-36-year-olds have unplugged at some point. (Recode)
- Sep 26 2019
Amazon is launching a for-kids messaging feature.
Amazon is launching a for-kids messaging feature. Kids with Echo devices that have FreeTime enabled can tell Alexa to send messages and place calls to parent-approved contacts. But the move could prove to be a privacy minefield for Amazon, since they’re already navigating consumer activist groups’ rising concerns about their kids smart speakers. Another point of contention could be Amazon’s new education skills, which integrate Speaker Culture into kids’ classrooms. (Kidscreen)
- Sep 26 2019
Gen Z & Millennials are downloading apps to self-soothe their anxiety.
Gen Z & Millennials are downloading apps to self-soothe their anxiety. SuperBetter gamifies stress-relieving techniques by creating point-incentivized “quests” and “power-ups,” including deep breathing and exercising, along with “bad guys” like catastrophic thinking that can be defeated for an “epic win.” The app’s not alone in its tech-fueled attempt to help the most stressed generations, but while snackable cognitive behavioral therapy could be helping some, more research is needed to know whether the effect is just a placebo. (Vox)