- Jan 22 2020
Gen Z and Millennials are using apps to transform their smartphones into retro devices, showing their nostalgia is an endless opportunity for brands… Gen Z and Millennials are at this point famed for their endless…
- Nov 21 2019
It’s harder than ever for apps to earn young users—here are three who could break through the noise and win over Gen Z and Millennials… Gen Z and Millennials report looking at their phones an…
- Nov 14 2019
Young consumers are signing up to Disney+ in droves—and our data shows that they aren’t even close to SVOD overload… Young consumers are having a full on Disney+ party this week, with nostalgic series trending…
- Nov 13 2019
The first generation to watch YouTube as kids is growing up—and their media preferences have been forever changed by the platform… Over six in ten 13-18-year-olds tell us that they don’t remember the first time…
- Sep 04 2019
Gen Z teens are sharing their screens on Squad, an app that lets them hang out while scrolling memes, watching TikTok videos, or whatever else they might be doing on their smartphones. Will social media continue to shift towards exchanges between close friends, and where do brands fit in? We asked…
- Jan 22 2020
New research says that kids’ smartphone usage isn’t making them more depressed.
New research says that kids’ smartphone usage isn’t making them more depressed. According to a study from The Journal of Child Psychology and Psychiatry, the link between social media use and depression and anxiety is “small and inconsistent.” Fears over the impacts of smartphone use on children have prompted protective legislation, and pressure on Big Tech to change the way they approach young consumers. While experts do believe that children who are on their phones too much can miss out on exercise and other activities, the study claims that the current “level of panic” over the issue are overblown. (NYTimes, Technology Review)
- Jan 16 2020
Disney+ was most downloaded app in the U.S. at the end of 2019—beating out TikTok.
Disney+ was most downloaded app in the U.S. at the end of 2019—beating out TikTok. According to SensorTower, even though it launched in mid-November, Disney+ collected 30 million+ installs leading to a revenue of $50 million for Disney. YPulse’s media consumption survey found that 44% of young consumers are already Disney+. In a crowded streaming market, the majority of young consumers are signing up for multiple services, and App Annie reports that 25% of Netflix users who stream the app on their iPhone stream Disney+ as well. (TechCrunch, Vox, Forbes)
- Jan 15 2020
“Techlash” is growing among college students who no longer want to work in Big Tech.
“Techlash” is growing among college students who no longer want to work in Big Tech. A decade ago, a job at a corporate tech company was the dream for many recent grads. But over time, as Facebook and Amazon have become entangled in user data and labor scandals, young employees are not as googly-eyed for companies like Google. According to one expert, the “techlash” trend started with Millennials, “but now Gen Z-ers are getting educated because they want to do good in the world.” But YPulse research still shows that tech companies, including Apple, Google, and Amazon, top the lists of companies that 13-36-year-olds want to work for. (NYTimes)
- Jan 15 2020
To avoid dying, malls are banking on experiential retail, both low and high tech.
To avoid dying, malls are banking on experiential retail, both low and high tech. Area15 is the futuristic mall experiment that will open, in partnership with Intel, off the Las Vegas Strip in hopes of drawing in experience-seeking Gen Z and Millennial shoppers. The new retail and live entertainment complex, which is already expected to draw 1 million visitors annually, is aiming to be a “hotbed of interactive art and technology experiences.” On the other end of the spectrum, the Aventura Mall in Miami has continued to thrive as others struggle by investing in nine-story slides, whimsical sculptures, and carnival-style games. (Adweek, NYTimes)
- Jan 08 2020
Snapchat is buying up tools to let users make “fun, lighthearted” deepfakes of themselves.
Snapchat is buying up tools to let users make “fun, lighthearted” deepfakes of themselves. The app has acquired AI Factory for $166 million, to power a new Cameos feature that puts selfies into short animated videos—the same basic concept behind deepfakes, which make it look like someone is doing something that “never really happened.” TikTok has also reportedly built a secret deepfake tool, so we can expect that the trend will grow as social platforms invest in new, shiny ways to attract young users. (TechCrunch)