- Feb 18 2020
A new generation is getting nostalgic for their childhood days, which means the ‘00s are getting a full revival… Gen Z is fueling a new trend: nostalgia for the early 2000s. While Millennials may still…
- Jan 22 2020
Gen Z and Millennials are using apps to transform their smartphones into retro devices, showing their nostalgia is an endless opportunity for brands… Gen Z and Millennials are at this point famed for their endless…
- Nov 21 2019
It’s harder than ever for apps to earn young users—here are three who could break through the noise and win over Gen Z and Millennials… Gen Z and Millennials report looking at their phones an…
- Apr 08 2020
Screen time for kids is getting families through quarantine.
Screen time for kids is getting families through quarantine. Young viewers’ media consumption has been majorly impacted by the pandemic, with YouTube seeing the most growth. According to Tubular Labs, March 16th to 22nd was the most-viewed week of the year for kids’ content—with some of the most-watched content old favorites. The massively popular Baby Shark was the most-watched video with 67.5 million views, piling on to its already whopping 4.9 billion collective views. Kids’ workout content has also seen a surge in viewership on the platform, with the category receiving 5 million daily views, while hand washing videos are getting 7 million daily views. (Tubefilter)
- Apr 08 2020
Brands are pivoting to building communities online during the COVID-19 crisis.
Brands are pivoting to building communities online during the COVID-19 crisis. With consumers fueling the growth of digital services like Houseparty, Pokémon Go, and Facebook Groups during quarantine, brands are following their example and going “where fans are headed.” Chipotle’s virtual Zoom lunches are reportedly earning 500 million daily impressions, and Frito-Lay created an exclusive “invite-only” fan club for chip enthusiasts. YPulse’s special report on marketing during COVID found that over a quarter of 13-39-year-olds appreciate brands providing tools or virtual events to help them feel connected to others. (Marketing Dive, Adweek)
- Mar 20 2020
Teachers are turning to apps while figuring out the hurdles of remote education.
Teachers are turning to apps while figuring out the hurdles of remote education. As more students across the country transition into online learning, administrators and educators are exploring the best services that work for them. Some schools are choosing to broadcast educational activities through their district’s TV channels, social media accounts, and websites. Others are using startups like Seesaw or Google Classroom and Zoom—and some of the companies that own these apps are offering their services for free or discounted to make them more accessible to families. Meanwhile, parents are struggling to homeschool their children, with many trying to work from home simultaneously. (WSJ, Boston Globe)
- Mar 19 2020
Zoom is Gen Z’s new hangout spot during social distancing.
Zoom is Gen Z’s new hangout spot during social distancing. Over the weekend, nearly 600,000 people downloaded the remote conferencing service, and on Monday it became the top free iOS app in the App Store. In the midst of a pandemic it’s where a lot of employees and students are finding themselves for meetings and classes, but it’s also where some young people are hosting virtual happy hours, birthday parties, and game nights. It’s even found its way to TikTok—with many users creating videos of “Zoom hacks” and tips. As one college student joked, “We finally figured out what the Z stands for in Gen Z.” Zoom is just one of the apps booming thanks to quarantines. (NYTimes)
- Mar 18 2020
YouTube’s digital viewership has grown an “astronomical” amount during the Coronavirus crisis.
YouTube’s digital viewership has grown an “astronomical” amount during the Coronavirus crisis. As movie theaters shut down worldwide and people find themselves stuck indoors amid a pandemic, families are hunting for online video content to keep their children (and themselves) entertained. According to insights platform Aux Mode, views on YouTube jumped 50% in January and jumped another 50% in February—growth “like nothing [they’ve] ever seen before.” They found that full-length movies saw the most growth, and predict the shift could have a lasting impact on the industry. YPulse’s Growing Up YouTube trend research found that movies are the type of content Gen Z viewers up watching—and 55% of 13-to-18-year-olds were already watching YouTube more than once a day before the crisis began. (Kidscreen)