- May 30 2019
From YouTube’s inappropriate (and viral) kids’ content to data-collecting smart speakers, children’s digital privacy and security has become top-of-mind for Millennial parents. We asked an expert to find out more… As more devices and platforms…
- May 10 2019
An app for asking anonymous questions is topping the App Store, Game of Thrones gives Starbucks some free press, genre-blurring Gen Z does not want manly makeup for men, and more news that riled the…
- May 02 2019
Young wellness enthusiasts are spending $12.6 billion on fitness annually, so tech-forward companies are creating innovative new ways for them to bring workouts into their own homes—for a price… In our recent Wellness Intensified, young…
- Apr 29 2019
Our new trend report dives into the rise of smart speakers, how brands should get involved, and the amount of money that young consumers are reporting they spend through the devices already… Young consumers have…
- Aug 19 2019
The IRL app wants to be “the antidote” to young people’s social isolation.
The IRL app wants to be “the antidote” to young people’s social isolation.The app encourages offline hangouts via a chat-fueled, recommendation-filled calendar that encourages users to find and plan events. Gen Z & Millennials are increasingly interested in digital detoxing, and IRL is stepping in to go beyond initiatives from the companies that caused tech addictions in the first place (Apple, Facebook, etc.). Their CEO explains, “we can also build a big business where the revenue model isn’t based on how much time users spend on the app but how much value we can provide for the user in their life.” (Forbes)
- Aug 14 2019
Snap just debuted their third pair of Spectacles, but this time around, they don’t need you to buy them.
Snap just debuted their third pair of Spectacles, but this time around, they don’t need you to buy them. The company that insists on identifying itself by its hardware, not its social platform, is coming out with a next-level augmented reality device designed to gather learnings for future augmented and virtual reality projects—rather than generate revenue. Priced at $380 (that’s double the first version), the limited-release glasses are geared towards early tech adopters looking for advanced AR experiences, not the general public. (Fast Company)
- Aug 12 2019
Disney’s patent for augmented reality glasses could mean theme parks and ESPN games are about to get a lot more interactive.
Disney’s patent for augmented reality glasses could mean theme parks and ESPN games are about to get a lot more interactive. Disney-sanctioned ESPN Wide World of Sports and Monday Night Football have clear use-cases for the glasses, which could overlay details about the players and the game onto the real world. But Disney could also get creative and offer the glasses at theme parks, providing context to story-based rides (like Peter Pan’s Flight) or acting as language aids for non-native attendees. (WDWNT)
- Aug 06 2019
Teen girls are turning to screen sharing app Squad to scroll memes with their friends.
Teen girls are turning to screen sharing app Squad to scroll memes with their friends. In just eight months and with no marketing, the app has registered over 450,000 users—and 70% of those are teen girls. In 2019, they’ve spent over one million hours on Squad calls. The app’s Gen Z female audience sets them apart from other social viewing platforms, like Twitch, and its added privacy features provide a safe space for girls to digitally hang out with friends. According to Squad’s founder, they’re focused on user growth for now, but have plans to monetize. (TechCrunch)
- Aug 01 2019
AirPods have become a Millennial must-have, and they could be Apple’s “next big thing.”
AirPods have become a Millennial must-have, and they could be Apple’s “next big thing.” In the tech company’s third quarter earnings, wearables including the Apple Watch and AirPods outpaced iPads and are catching up to Macs. The wireless headphones were mocked for their price tag and lose-ability when they debuted, but have come a long way since. Now, Gen Z & Millennials tell us that they’re one of the coolest tech products on the market, a status symbol for the wealthy, and even a trademark VSCO girl accessory.(Business Insider)