- Nov 21 2019
It’s harder than ever for apps to earn young users—here are three who could break through the noise and win over Gen Z and Millennials… Gen Z and Millennials report looking at their phones an…
- Nov 14 2019
Young consumers are signing up to Disney+ in droves—and our data shows that they aren’t even close to SVOD overload… Young consumers are having a full on Disney+ party this week, with nostalgic series trending…
- Nov 13 2019
The first generation to watch YouTube as kids is growing up—and their media preferences have been forever changed by the platform… Over six in ten 13-18-year-olds tell us that they don’t remember the first time…
- Sep 04 2019
Gen Z teens are sharing their screens on Squad, an app that lets them hang out while scrolling memes, watching TikTok videos, or whatever else they might be doing on their smartphones. Will social media continue to shift towards exchanges between close friends, and where do brands fit in? We asked…
- Dec 03 2019
Hit online video maker The Dodo is a media brand on the rise.
Hit online video maker The Dodo is a media brand on the rise. Known for their viral three-to five-minute videos, the content company is now making series, expanding beyond social media, and venturing into books and even live events. Their Comeback Kids series has garnered over 700 million views, and they currently have a series on DisneyNOW, an upcoming Netflix show (Izzy Bee’s Koala World), and a partnership with Airbnb for experiences where fans can meet their favorite animals from popular videos. (Digiday)
- Dec 03 2019
Spotify is investing in podcasts with some of the biggest names in Hollywood and politics.
Spotify is investing in podcasts with some of the biggest names in Hollywood and politics. Gen Z and Millennials are fueling the podcast economy, and in just two years the app has become the second-biggest podcasting platform. Seeing major potential in the space, the platform is investing “hundreds of millions” on exclusive original podcasts from stars like Jordan Peele, Mark Wahlberg, and the Obamas. (Hollywood Reporter, Spotify)
- Nov 25 2019
More than half of 11-year-olds now own a smartphone.
More than half of 11-year-olds now own a smartphone. According to Common Sense Media’s survey of 8-16-year-olds, children’s phone ownership has spiked, and the number is only expected to rise. Watching YouTube is a top mobile activity for kids, despite the platform’s “13 years and older” policy, with 56% of 8-12-year-olds watching videos daily—an increase from 24% in 2015. YPulse’s own Growing up YouTube research found over half of Gen Z’s favorite shows and videos growing up were on YouTube. (Government Technology)
- Nov 19 2019
FaZe Clan wants to take over the esports industry.
FaZe Clan wants to take over the esports industry. Though they’re known mostly as an esports team, FaZe Clan defines themselves as a media company, influencer marketing agency, and even an ecommerce business. The group of pro gamers and content creators collectively have 214 million viewers who tune into their social and streaming channels, and make up their devoted fandom. While FaZe has faced some controversies, they’re making major advertising deals, working on an apparel line, and leading the esports influencer industry. (NYT)
- Nov 05 2019
Tech giants’ interest in sports broadcasting is slowing down.
Tech giants’ interest in sports broadcasting is slowing down. YPulse has tracked the shift in young consumers’ sports viewing from live TV to streaming, search engines, and social media. Two years ago, Amazon, Facebook, Twitter, and YouTube were fighting over who would get to stream Thursday night football games, but the hype has died down. Many are discovering that the expensive costs for short-term programming isn’t bringing the audiences they hoped for, and long-form game broadcasts on social aren’t engaging users, who are more likely to exhibit “shallow consumption.” (Digiday)