- May 14 2020
From influencers to digital clothing, augmented reality could now be a bigger part of Gen Z and Millennials’ future—here’s what brands should be prepared for… For years, augmented reality has outpaced virtual reality in mainstream…
- May 11 2020
What companies to Gen Z and Millennials want to work for now? We asked, and found that the younger generations is more likely to be dreaming of joining this industry…
- Jul 08 2020
Augmented reality is absolutely “having a moment.”
Augmented reality is absolutely “having a moment.” More brands are creating an AR plan to reach young consumers, with food and bev, retail, and nonprofit groups all finding ways to implement the “exciting technology.” To celebrate the summer holidays, fast food chain Tim Hortons sponsored virtual fireworks during Canada Day, while Budweiser launched a Fourth of July AR Lens on Snapchat to transform users into Uncle Sam. Adidas created an AR experience to turn the store into an ocean as a way to support its sustainable goal to use less plastic and more recycled marine waste. Of course, Snapchat is also making AR into a shoppable experience with new virtual try on campaigns with brands like Gucci. (Adweek, Mobile Marketer)
- Jul 06 2020
Voice assistants are “having a moment” during the pandemic.
Voice assistants are “having a moment” during the pandemic. As Millennials continue to work from home during COVID, smart speakers and displays have seen an “increased usage and experimentation.” According to Park Associates, 41% of broadband households in the U.S. own a smart speaker or display, and YPulse research found that a third of 13-36-year-olds owned a smart speaker in 2019. With more time at home, their use of the devices is shifting: NPR/Edison Research found that 52% of 18-34-year-old smart speaker owners are listening to more music and entertainment post-COVID, while news consumption and recipe use are also growing. The majority (71%) of smart speaker owners with kids have also considered buying another speaker for other rooms to entertain their children. Many brands are tapping into voice marketing amid the spike. (Protocol)
- Jun 15 2020
Adobe just launched a free Photoshop app with “tons” of elaborate filters.
Adobe just launched a free Photoshop app with “tons” of elaborate filters. The new Photoshop Camera offers an ever-growing library of AI filters and effects that instantly augment photos—like one that identifies the sky and replaces it with “perfect clouds” or a “magical moon.” Some filters are made in collaboration with artists and creators—including one with Billie Eilish—which could in the future be “directly monetized.” According to Adobe, they’re also working on future partnerships that will get their filters inside of other apps and even “built into some phones’ native cameras.” The new app is arriving as augmented reality increasingly becomes a vital part of social media and marketing. (Editor’s note: YPulse conducted qualitative and quantitative custom research for Adobe, testing the app experience among young consumers to inform its development and launch.) (The Verge)
- Jun 11 2020
From secret apps to burner phones, the pandemic is bringing out kids’ “sneaky sides.”
From secret apps to burner phones, the pandemic is bringing out kids’ “sneaky sides.” As kids and teens continue to face social isolation and boredom during lockdown, some are finding “workarounds to parental controls on devices” to access the social media they want. Some have gotten their hands on old devices, or gotten burner phones, to download social apps. According to online monitoring service Bark, they have seen a 10% rise in alerts sent to parents regarding kid-created social media profiles during quarantines. Experts say parents’ tech restrictions and control are actually to blame for children’s tech sneakiness. They suggest that families help kids learn to use technology effectively, and even join in their “gaming and social experiences.” (WSJ)
- Jun 09 2020
The Premier League is returning with “virtual crowd noise” from FIFA games in place of fans.
The Premier League is returning with “virtual crowd noise” from FIFA games in place of fans. With the English Premier league restarting games soon, Sky Sports is working with the EA Sports FIFA division to create “simulated chants and crowd noises” for specific teams to mimic the usual live sports background cheering. The sports network is also working on other “innovative” experiences for viewers: on the Sky Sports website and inside the app, sports fans will be able to watch “select matches with friends in a video room and interact” as well as “influence the crowd noise they hear on screen.” (The Verge)