- Jul 29 2020
Half of Gen Z & Millennials Have Purchased Something An Influencer Recommended—Here’s What They’ve Bought
Influencer recommendations are still driving purchases—and these are the top things young consumers have purchased because of an online celebrity…
- Jul 24 2020
#WitchTok is casting spells on the sun and moon, influencers are receiving backlash for partying, users on TikTok are celebrating the kickoff of Comic-Con@Home…
- Jul 23 2020
How much do Gen Z and Millennials actually know about the ad boycott shaking up marketing and social media—and do they care? We asked……
- Jul 31 2020
The Weeknd is hosting a virtual concert on TikTok.
The Weeknd is hosting a virtual concert on TikTok. Since the start of the pandemic, musicians have been reaching fans through livestream and virtual performances—like Travis Scott’s successful concert on Fortnite. Now TikTok is hosting their own virtual music extravaganza. Next month, The Weeknd will be performing songs from his After Hours album—including “Blinding Lights,” which has been turned into a dance challenge on the app in recent months and dubbed the song of the summer by young people. The singer will be “represented” by a digital avatar and users will be able to interact with him in what is expected to be an immersive “cross reality experience.” And in an effort to continue supporting Black Lives Matter, the platform says the show will be raising money for the Equal Justice Initiative. (Variety, The Verge)
- Jul 30 2020
Streetwear resellers are getting on TikTok to reach young customers—and big brands need to follow suit.
Streetwear resellers are getting on TikTok to reach young customers—and big brands need to follow suit. Streetwear resale brands like GOAT and apps like Bopdrop have been working hard to be seen by young consumers on TikTok. GOAT has nearly half a million followers and regularly collaborates with popular creators like Michael Pelchat and Tony Lopez, both of whom have millions of followers of their own. Meanwhile, StockX has more than 60,000 followers thanks to product showcases and tutorials on the app. And when Stadium Goods joined the platform in November, they started posting content and instantly saw “positive results” in their audience growth and engagement, amassing more than 50,000 followers in just a few months. While bigger brands like Nike, Adidas, Champion, and Louis Vuitton have made accounts, they have a much smaller presence, and aren’t utilizing the app as much as they could. (Glossy)
- Jul 30 2020
The pandemic has increased loneliness among Gen Z, but teens are finding ways to support each other.
The pandemic has increased loneliness among Gen Z, but teens are finding ways to support each other. According to a study from the Rox Institute for Research & Training, 78% of fifth through eighth grade girls feel more lonely and isolated since the pandemic began, and the same is true for older teens. The report found that a third of 10-14-year-old girls are spending four or more hours a day on social media—primarily on apps like TikTok, Snapchat, and Instagram. According to experts, all that time on social media is “contributing to loneliness.” And while some brands have already stepped up to address mental health, some teens are taking matters into their own hands by creating resources to support their constituents. A group of California-based high schoolers created “Teenager Therapy,” a podcast to chat about their daily lives and it’s become a “lifeline” for students. (WSJ, NYTimes)
- Jul 29 2020
Instagram and Triller are luring in TikTok influencers with money.
Instagram and Triller are luring in TikTok influencers with money. We told you how Instagram is the top app young users would flock to if TikTok were banned in the U.S.—and the company is certainly not wasting any time when it comes to bringing in talent. The app has reportedly been offering “hundreds of thousands of dollars” to a “diverse range” of TikTok influencers in countries where their “TikTok copycat” Reels is being tested, including in the U.S. ahead of its expected rollout next month. Meanwhile, former Sway House members Josh Richards, Griffin Johnson, and Noah Beck have left TikTok over “privacy concerns” to join rival app Triller’s executive team. (WSJ, Business Insider, Tubefilter)
- Jul 28 2020
Young consumers are increasingly turning to Instagram as their news source.
Young consumers are increasingly turning to Instagram as their news source. YPulse data shows that Gen Z is outpacing Millennials when it comes to using social media to get their news, and they’re fuelling the use of Instagram as a news source. According to a Reuters survey, over a quarter for 18-24-year-olds in the U.S. reported using Instagram to access news in the last week compared to 17% who still use newspapers. Nineteen percent turn to Snapchat for news, while only 6% turn to TikTok. Since the start of the pandemic and protests, Instagram has been increasingly becoming a place for young users to get news for information about demonstrations and related events, police actions, and stay-at-home orders. (The Guardian)