- Aug 16 2019
Hot Girl Summer is the defining meme of the season, brands are already swooping in with pumpkin spice everything, brand watchdog Estée Laundry has put Ulta Beauty on the hot seat, and more of what…
- Aug 01 2019
Brands are generating hundreds of millions of views and making a direct impact on their bottom lines by pulling off marketing campaigns on the Vine-like short video app, TikTok…
- Jul 31 2019
These three subcultures are flourishing on social media, where their bold and unique aesthetics are applauded by Gen Z……
- Jul 19 2019
Facebook users want to infiltrate Area 51 to “see them aliens,” the Cats trailer evokes a lot of reactions, the FaceApp challenge is aging everyone, and more stories that took over the internet this week……
- Aug 23 2019
A phone case featuring a mental health warning has become a must-have for influencers’ social media selfies.
A phone case featuring a mental health warning has become a must-have for influencers’ social media selfies.The accessory is from Urban Sophistication and has a black and white square on the back that reads, “Social media seriously harms your mental health.” Released in 2017, it’s still a best seller and has been sported by the likes of Kaia Gerber and Gigi Hadid. Whether ironically or intentionally, they’re calling attention to rising concerns among young consumers, as they seek to unplug and scale back their social media use. (The Verge)
- Aug 23 2019
Hero Cosmetics is moving more of its marketing to TikTok after seeing more success there than on Instagram.
Hero Cosmetics is moving more of its marketing to TikTok after seeing more success there than on Instagram.A TikTok campaign that promoted their introduction to 1,500 Targets last month doubled sales at the stores, garnering an engagement rate that nearly tripled what they saw on Instagram (12% versus 4.5%). The makeup company is now launching a campaign called “Get Ready With Me” that will have 20 influencers post their getting ready routines with the hashtag #schoolsurvivalkit that they estimate will reach four million mostly-teen TikTokers. (They’re not the only company betting on the app.) (Mobile Marketer)
- Aug 20 2019
A teen’s made-in-two-hours track shot to the top of Spotify’s viral chart this week after becoming a meme and TikTok challenge.
A teen’s made-in-two-hours track shot to the top of Spotify’s viral chart this week after becoming a meme and TikTok challenge. Eighteen-year-old Ryan Murphy made “Omae Wa Mou” as a “Lil Boom x anime” type beat, intending to sell it to another rapper to lay his lyrics over, but the feel-good instrumental with Japanese lyrics soon became a favorite background track for memes and a choregraphed TikTok dance challenge. It also sold to Lil Boom for $25, but the original instrumental is what’s seeing the most success—despite being taking down briefly for copyright infringement. (Rolling Stone)
- Aug 19 2019
Early advertising is so native on TikTok that most users probably don’t notice it.
Early advertising is so native on TikTok that most users probably don’t notice it. The short-form video app winning over teens’ attention has caught marketers’ attention, and some are opting for large-scale campaigns. But others are paying for one-off posts in the hopes of, in the case of music companies, making their artists’ latest hit viral. They pay influencers to set a post to the song, and count on their followers to create their own versions of the video—with the “#ad” only discreetly visible on that first influencer-created post. (BuzzFeed News)
- Aug 19 2019
Teen girls “collect ‘likes’ instead of making friends,” and it’s making them lonelier than ever.
Teen girls “collect ‘likes’ instead of making friends,” and it’s making them lonelier than ever. The Pew Research Center found that 36% of girls say they feel “extremely anxious every day,” and the Wall Street Journal’s interview of over 100 12-19-year-old girls may help explain why. They found that most teen girls say their mom is their best friend, and that they’re less likely than previous generations to work, date, or have a driver’s license. Instead, they’re spending time on their phones—inside and alone. (WSJ)