- May 22 2020
Major restaurants have been delivering food under new names, John Krasinski’s “Some Good News” is turning into a TV show, TikTokers reveal their alter egos in a new challenge, and a protest is brewing with the #ImBlackMovement hashtag on TikTok —plus more stories and youth news you shouldn’t miss this week…
- May 15 2020
Roller skates are selling out because of TikTok, Disney+ is dropping Hamilton way earlier than expected, Millennial parents are testing their child’s patience with a new challenge involving fruit snacks, and restaurant workers are getting…
- May 14 2020
From influencers to digital clothing, augmented reality could now be a bigger part of Gen Z and Millennials’ future—here’s what brands should be prepared for… For years, augmented reality has outpaced virtual reality in mainstream…
- May 08 2020
Pancake Cereal is the latest food craze on social media, Warner Bros. & e.l.f Cosmetics both dropped branded TikTok challenges that went viral, Heinz Ketchup dropped the “slowest puzzle on earth,” and Twilight fans are…
- May 27 2020
What are TikTok cults?
What are TikTok cults? In the last few weeks, “cults” have been emerging on the popular app—a term for an “open fandom” revolving around a single creator (or “cult leader”). The most prominent cult, Stepchickens, was formed by Melissa Ong (@chunkysdead), and has more than 1.8 million followers. Ong’s followers refer to her as the “Mother Hen,” show their loyalty by changing their profile photos to an image she selected, and wage comment battles on other influencers. Rival cults like The Jeffs, The Weenies, Babbages, The Flamingos, Duck Sanctuary, the #YeeHawSquad, The Griswolds, and many more have started to emerge, resulting in a cult “war.” (NYTimes, Distractify)
- May 26 2020
TikTok’s AR ad format could single handedly “disrupt” multiple industries.
TikTok’s AR ad format could single handedly “disrupt” multiple industries. We’ve said that brands need to have an augmented reality plan to reach young consumers—and TikTok could be a big part of the AR marketing future. With the introduction of a new AR brand effect ad format (which could directly compete with Snapchat and Instagram), TikTok users will be able to add branded interactive visuals to their videos, which could “take things up several notches” in terms of interactivity and brand engagement. It could be a “dream come true” from an advertiser’s perspective since seeing a product in 3D would keep a viewer’s interest for longer, makes it easier for users to experiment, and attract prominent influencers who are looking for new, innovative ways to generate revenue. (Forbes)
- May 22 2020
TikTok collab houses are trying to stay afloat during COVID.
TikTok collab houses are trying to stay afloat during COVID. Pre-pandemic, content creator collectives were a growing trend and new influencer houses like Girls in the Valley, the Drip Crib, and the Kids Next Door began to “put roots down” in LA right before the outbreak. Many of them had already signed leases and planned opening parties, with some putting their launches on hold, and others forging on with caution and health protocols. While many brand deals, sponsored trips, and house collaborations have been cancelled, some have been able to secure partnerships with Postmates and Xbox for sponsored content that emphasizes staying home. (NYTimes)
- May 21 2020
Facebook and Instagram just made impulse shopping on social media a lot easier.
Facebook and Instagram just made impulse shopping on social media a lot easier. Starting this week, the social networks are allowing users to browse and buy products directly from business pages and profiles. The new tools enable small and mid-sized businesses to create a “full-fledged Facebook Shop”—and a million have already signed up. The new shops will be featured on brands’ social profiles and shoppers will be able to place orders without leaving the apps, increasing the ability for young consumers to make quick impulse buys when they’ve been tempted by something on the platforms. YPulse’s Ad and Marketing Effectiveness report found that social media ads are the top places that have influenced young shoppers to purchase something. (TechCrunch, Adweek, Mashable)
- May 21 2020
“Scrappy” ads are performing better than COVID-themed ones.
YouTube’s “scrappy” ads are performing better than COVID-themed ones. According to a YouTube executive, COVID-related ads didn’t “perform any better than regular ads on the site.” A trend of “here for you” during “unprecedented times” commercials featuring inspirational music and shots of empty streets emerged at the start of the pandemic, but didn’t have too much of an impact. Instead, spots with more “scrappy” production have performed “strongly” or “better” than most of the other ads—paving the way for a future where high-quality commercial shoots aren’t as necessary. (CNBC)