- Jun 26 2020
Jenna Marbles is leaving YouTube, TV shows trying to right past wrongs amid the Black Lives Matter protests, brands are pulling ads and boycotting Facebook, and NYX Cosmetics has a viral hashtag on TikTok…
- Jul 09 2020
TikTok launched a “self-serve ad platform” and is pledging millions in credits to assist small brands during COVID—and lure them away from Facebook.
TikTok launched a “self-serve ad platform” and is pledging millions in credits to assist small brands during COVID—and lure them away from Facebook. After beta-testing the feature last year, the app is finally opening up its self-serve ad format (which is similar to YouTube and Facebook) to all businesses. The platform allows brands to instantly buy their own ad space through a “backend management tool” without having to contact a salesperson. TikTok has also launched a Back-to-Business program, pledging $100 million in ad credits to small businesses who have been impacted by the pandemic globally. Despite news swirling around about countries banning the app, the new platform could help put TikTok on a more “even playing field” against competitors and even lure small and mid-sized businesses away from Facebook, which several brands continue to boycott. (Tubefilter, CNBC)
- Jul 08 2020
The shifting political views of young voters are playing out on social media.
The shifting political views of young voters are playing out on social media. The pandemic and protests are changing Gen Z’s views on America, and their political leanings. Many have mobilized against racism both in-person and digitally: K-Pop fans hijacked police apps and racist hashtags and joined TikTokers in “pranking” President Trump’s campaign rally. Meanwhile, some conservative teens on TikTok have been shifting their support away from him as more young voters favor Democratic nominee Joe Biden. A NYTimes/Siena College poll found that Biden led Trump among 18-34-year-old voters by 34%, and according to Vote.org, more than 293,000 Americans registered to vote with 48% of them under 34-years-old. (Fast Company, BuzzFeed News, Bloomberg)
- Jul 08 2020
Augmented reality is absolutely “having a moment.”
Augmented reality is absolutely “having a moment.” More brands are creating an AR plan to reach young consumers, with food and bev, retail, and nonprofit groups all finding ways to implement the “exciting technology.” To celebrate the summer holidays, fast food chain Tim Hortons sponsored virtual fireworks during Canada Day, while Budweiser launched a Fourth of July AR Lens on Snapchat to transform users into Uncle Sam. Adidas created an AR experience to turn the store into an ocean as a way to support its sustainable goal to use less plastic and more recycled marine waste. Of course, Snapchat is also making AR into a shoppable experience with new virtual try on campaigns with brands like Gucci. (Adweek, Mobile Marketer)
- Jul 08 2020
BABE wine’s socially distanced “mani truck” is bringing experience marketing to the pandemic.
BABE wine’s socially distanced “mani truck” is bringing experience marketing to the pandemic. The brand created a baby pink free manicure truck to help Brooklyn fix their “garbage nails” during COVID. To ensure safety, the manicures were given through plexiglass, customers wore masks and stood six feet apart while waiting, and manicurists wore protective overalls, safety glasses, and gloves. The brand’s Instagram video of the event has received more than 25,000 views, and they’re now planning on expanding the effort to “cities across America” thanks to positive feedback. (Insider)
- Jul 08 2020
Instagram is testing a “Shop” tab.
Instagram is testing a “Shop” tab. To expand its social shopping features, a global test will replace the current Activity tab with a Shop tab, putting shopping right on the app’s main navigation bar. Tapping the Shop tab icon will bring users to a page where they can filter products by categories including Beauty, Clothing and Accessories, Home, Jewelry and Watches, and Travel. The test continues Instagrams’ experimentation with incorporating shopping directly into the app—something we know young users are interested in. (TechCrunch)