- Apr 06 2020
YPulse is carefully monitoring COVID-19’s impact on young consumers and how brands can respond. We’ll be providing new data and insights for you weekly to cope with the crisis, including special reports, exclusive data on…
- Apr 01 2020
Gen Z is turning to TikTok to share their quarantine experiences, COVID memes, and stay entertained during the crisis—and these trending hashtags are earning billions of views…
- Mar 27 2020
Cooped up gamers can’t get enough of Animal Crossing: New Horizons, quarantined parents are dancing on TikTok with their kids, Popeye’s wants to share its Netflix password with self-isolating consumers, and Conan Gray is the…
- Mar 20 2020
Amid the Coronavirus outbreak: people are getting really into marble racing, #BoomerRemover is causing a generational war between Boomers and Millennials, penguins are roaming around a closed down aquarium, and quarantined celebs are singing on…
- Mar 12 2020
From Hype House to FaZe Clan and new players, content creator collectives are drawing millions of Gen Z followers on social media. Here’s everything you need to know about them…
- Mar 26 2020
Instagram and Pinterest are thriving in the social distancing era.
Instagram and Pinterest are thriving in the social distancing era. Both platforms—which rank as two of Gen Z and Millennials’ most used social networks—are seeing increased use as young consumers look for ways to entertain themselves while self-isolating. Previously overlooked by brands, mentions of IG Live on Instagram and Twitter skyrocketed by 526% this month. Beauty brands like Estée Lauder and Bobbi Brown are using the feature to roll out daily live streaming content related to social distancing with makeup artists. Pinterest has seen a massive spike in searches for cooking tips, crafting ideas, vegetable growing, lesson plans for kids, and other indoor tips—with searches and pins reaching an all time high this weekend. Because of the surge, the company fast tracked their new Today tab, which features popular ideas based on what’s currently happening and includes information from the WHO and CDC on topics like handwashing. (Glossy, Campaign US)
- Mar 25 2020
TikTok is launching a #HappyAtHome nightly programming block for cooped up teens.
TikTok is launching a #HappyAtHome nightly programming block for cooped up teens. To keep young users entertained, the Gen Z-popular app is partnering with several celebrities and content creators on a weeklong nightly programming block that will air live on the platform. From providing Monday motivation to education and live musicians, there will be a theme for every night. According to the company, while there isn’t a lot they can do right now besides staying inside, this is the “small way we can all help each other during these trying times.” (Adweek)
- Mar 25 2020
Instagram is launching a tool for quarantined users to scroll feeds together while apart.
Instagram is launching a tool for quarantined users to scroll feeds together while apart. With Co-Watching, users can throw an “Instagram watch party” and can view and scroll through posts together with friends over video chat. The new feature can be accessed through the direct messaging tab. Along with the new tool, the social networking app said they will be including more educational resources to combat misinformation in Search, like stickers that say “Stay Home” or that will allow users to donate to nonprofits. (Mashable)
- Mar 23 2020
Mega-influencers are urging young followers to self-quarantine.
Mega-influencers are urging young followers to self-quarantine. As news reports continue to show that young people can mitigate the risk of spreading COVID-19 by social distancing, government officials called for mega-influencers to emphasize the seriousness of the virus to their young fanbase. Already, Kylie Jenner and Bella Hadid have been posting messages on Instagram urging their followers to stay home, while Italian influencer Chiara Ferragni constantly posts updates of herself in self-quarantine and has raised millions of dollars for hospitals in her country. YPulse’s celebrities and influencers survey found that 77% of 13-to-37-year-olds have tried or learned something from an online celebrity in the past. (Variety, Footwear News)
- Mar 20 2020
Quarantined young people are making their own online reality dating series inspired by Love is Blind.
Quarantined young people are making their own online reality dating series inspired by Love is Blind. Self-isolating during a pandemic brings a new meaning to extended singledom as young consumers try to find ways to date while staying apart. Netflix’s dating show was already one of the most talked about series earlier this year—and now it has inspired two New York roommates to create their own version: “Love is Quarantine.” Google spreadsheet cells replace Netflix’s infamous pods, interested participants provide their phone numbers, and the organizers set up half hour phone calls between matches, while fans can follow along on the Instagram page. More than 400 “contestants” have already signed up for the next “season.” YPulse’s dating and relationships survey found that 72% of 19-37-year-olds say technology has made dating easier. (NYTimes, Elite Daily)