- Jan 17 2020
These Instagram filters keep going viral (thanks to celebrities), Popeye’s turned a viral moment into smart marketing, a beauty YouTuber comes out as trans in a powerful video, the new Netflix docuseries everyone can’t stop…
- Jan 14 2020
80% of Gen Z & Millennials on social media follow a celebrity—but now these apps could change how they interact with the famous people they’ve come to see as friends…
- Dec 24 2019
Yes, it was a big year for TikTok—but that wasn’t the only platform to gain young users in 2019. We looked at our quarterly social media monitor survey to see who earned, and lost, Gen Zs and Millennials this year…
- Jan 23 2020
Teens think the world is slowly burning, and they’re turning to TikTok to talk about it.
Teens think the world is slowly burning, and they’re turning to TikTok to talk about it. With impeachment, natural disasters, and the potential World War III consuming the headlines, young users are posting TikTok videos about these topics as a coping mechanism—and a way to understand what’s going on. While the short-form video app positions themselves as being a “joyful space for creating and viewing silly and inspiring content,” they’ve unintentionally become of the best places for young adults to foster political discussion and debates. (Vox)
- Jan 21 2020
Young employees can be a brand’s biggest ambassadors on TikTok, but some are wary to partner with them.
Young employees can be a brand’s biggest ambassadors on TikTok, but some are wary to partner with them. Former and current workers of companies like Sephora, Starbucks, and Chipotle have been using TikTok to share videos—some of which have gone viral—about the brands, like the best items to buy or order, or praising how much they love working at these places. While Chipotle partnered with TikTok after an employee made #FlipTheLid viral on the app, other brands are still hesitant to get on board in case less-favorable videos get posted. But one expert advises, “Employees can be your best advocates because they know and love the brand, they know all the ‘hacks’ and insider info.” (Vox)
- Jan 21 2020
Famous Birthdays, the site devoted to social media influencers, has surpassed 25 million monthly visitors with the help of TikTok.
Famous Birthdays, the site devoted to social media influencers, has surpassed 25 million monthly visitors with the help of TikTok. The online “encyclopedia” of influencers also hosts their own videos of young creators participating in Q&As, games, and challenges—which have surpassed 100 million monthly video views in its social channels. The site attributes the recent “surge” in users to the rising popularity of TikTok, and the list of “Most Popular” stars is now full of TikTok celebs. Both platforms “lean toward a younger, teen and tween usership.” (Tubefilter)
- Jan 17 2020
Facebook groups devoted to podcasts are bringing together new friends and creating deep bonds.
Facebook groups devoted to podcasts are bringing together new friends and creating deep bonds. Popular podcasts are inspiring the creation of Facebook groups for fans who want to have endless conversations about their favorite programs and create long-lasting friendships with like-minded individuals. The increased rate of groups forming represents a cultural and strategic shift for the social media giant, as less people use the platform for personal updates. Private groups have become a focus, advertised to car lovers, sci-fi fans, and other niche interests. As young listeners continue to fuel the podcast economy, Facebook podcasts groups will likely only continue to grow. (NYTimes)
- Jan 17 2020
Meat-and-cheese boards are having a social media moment—thanks to charcuterie influencers.
Meat-and-cheese boards are having a social media moment—thanks to charcuterie influencers. Meat-and-cheese boards—which some are calling “adult Lunchables”—are flourishing online as influencers post their artsy food-filled boards on Instagram and TikTok, earning thousands of followers, and Facebook groups devoted to cheese boards blow up. It’s even become somewhat of a fashion statement for some to show off their charcuterie instead of “designer handbags and expensive makeup.” Even toy brand Fisher-Price has jumped on the trend, with the rollout of their charcuterie playset. (Business Insider)