- Jul 02 2020
This holiday weekend will be a unique one. How many young consumers will be celebrating—and will they buy anything? Here’s what they told us…
- Jul 09 2020
Walmart is debuting its Amazon Prime competitor Walmart+ later this month.
Walmart is debuting its Amazon Prime competitor Walmart+ later this month. Despite a brief COVID setback, Walmart will soon be launching Walmart+, their subscription service that costs $98 a year and offers perks like same day grocery delivery and general merch, discounts at Walmart gas stations, and even early access to product deals. The majority of Millennials currently use Amazon Prime, and it’s clear Walmart is building their ecommerce-focused future to compete. (Vox)
- Jul 08 2020
Augmented reality is absolutely “having a moment.”
Augmented reality is absolutely “having a moment.” More brands are creating an AR plan to reach young consumers, with food and bev, retail, and nonprofit groups all finding ways to implement the “exciting technology.” To celebrate the summer holidays, fast food chain Tim Hortons sponsored virtual fireworks during Canada Day, while Budweiser launched a Fourth of July AR Lens on Snapchat to transform users into Uncle Sam. Adidas created an AR experience to turn the store into an ocean as a way to support its sustainable goal to use less plastic and more recycled marine waste. Of course, Snapchat is also making AR into a shoppable experience with new virtual try on campaigns with brands like Gucci. (Adweek, Mobile Marketer)
- Jul 08 2020
Instagram is testing a “Shop” tab.
Instagram is testing a “Shop” tab. To expand its social shopping features, a global test will replace the current Activity tab with a Shop tab, putting shopping right on the app’s main navigation bar. Tapping the Shop tab icon will bring users to a page where they can filter products by categories including Beauty, Clothing and Accessories, Home, Jewelry and Watches, and Travel. The test continues Instagrams’ experimentation with incorporating shopping directly into the app—something we know young users are interested in. (TechCrunch)
- Jul 07 2020
Gen Z isn’t quite ready to rent clothes just yet.
Gen Z isn’t quite ready to rent clothes just yet. Young shoppers love using clothing resale shops like Depop, which saw a “triple-digital growth” between April and June compared to last year. However, clothing rental isn’t being adopted by Gen Z as quickly. A Mintel survey conducted in the U.K. found that 46% of 16-24-year-olds are not interested in clothing rental, while 34% have never rented, but were open to doing so, and only 20% reported ever renting clothing. YPulse’s shopping and fashion survey found that only 6% of 13-18-year-olds in the U.S. have rented clothing. The costs of subscription services is a likely turn off for younger customers, but services like Nuuly and Rent the Runway are attempting to attract Gen Z with discounted programs and “reserve” services. (Vogue Business)
- Jul 07 2020
Burberry is targeting young consumers with video game marketing—and a CGI Kendall Jenner.
Burberry is targeting young consumers with video game marketing—and a CGI Kendall Jenner. To promote their new TB monogram summer line, the luxury fashion brand launched “B Surf”—a multiplayer video game where players can dress up their characters in outfits from the collection while surfing and challenging friends to a race. This is the third video game launch for the brand, who has proven to be no stranger to the world of gaming. The campaign, which features Kendall Jenner, uses a combination of at-home shots from the model and CGI effects as more brands find ways to become more creative with their marketing with downsized budgets during the pandemic. (Mobile Marketer, WWD, W Magazine)