- Mar 31 2020
While the crisis means financial uncertainty for many, some industries are actually getting a pandemic-related boost thanks to isolated young consumers…
- Mar 11 2020
What fashion brands do Gen Z & Millennials say are cool right now—and what are they doing right? Our youth brand tracker has the top coolest fashion ranking for 2020…
- Mar 06 2020
A YouTuber filled his bathtub with Orbeez and 17 million people couldn’t stop watching, sales surged for The Honey Pot after a Target ad triggered online trolls, Lizzo pushes back against TikTok when they removed…
- Feb 24 2020
How does this brand consistently rate as one of the hottest and coolest brands among young shoppers? We’re breaking down the tactics that keep them on top…
- Mar 26 2020
A swimwear brand created an emotional support hotline for young consumers to soothe Coronavirus anxieties.
A swimwear brand created an emotional support hotline for young consumers to soothe Coronavirus anxieties. With Coronavirus anxieties increasing for many young people, many retail and clothing companies are suffering as other purchases are prioritized. In an effort to stay relevant with consumers, some brands are finding ways to help during this difficult time. Enter swimwear startup Summersalt, who has transformed their regular customer service into an opportunity to provide emotional support. This week, the brand launched Joycast—a free text messaging hotline that lets people reach out if they need something to lift their mood. In return, Summersalt’s “customer happiness” team will send back a meditation video, self-care tips, or even a puppy GIF. According to the company, the service has been used by “dozens of people” and will be open indefinitely. (Fast Company)
- Mar 19 2020
Apps are expected to drive 25% of ecommerce traffic by the 2020 holiday season.
Apps are expected to drive 25% of ecommerce traffic by the 2020 holiday season. According to a study from app commerce firm Poq, more than 25% of online traffic will come from mobile devices and apps by the time the 2020 holiday season rolls around. The same research found that app downloads jumped 42.2% during Cyber Week last year compared to 2018—and in November, retailers with apps had more mobile visits, which made up 85% of their e-commerce traffic. YPulse’s mobile and app behavior research shows that 78% of 13-to-37-year-olds shop on their phones at least once a month. (Mobile Marketer)
- Mar 18 2020
Instagram Checkout could become a bigger sales channel for brands during its second year.
Instagram Checkout could become a bigger sales channel for brands during its second year. After a year, Instagram’s in-app “Checkout” feature is continuing to grow with more brands being added on a weekly basis. Only select brands—like Abercrombie & Fitch, Rebecca Minkoff, and Tobi—were initially chosen to test the feature, and many have yet to see a big overall sales lift from it. However, Adidas has attributed their rise of sales specifically among Gen Z customers to the feature. Gen Z teen’s spending power expected to reach $34 billion in 2020, and they could continue driving use of the Checkout feature as more of their favorite brands jump on board: our Shoppability research found that 41% of 13-to-17-year-olds are open to buying products on Instagram. (Glossy)
- Mar 16 2020
Fashion brands are tackling mental health issues to reach Gen Z.
Fashion brands are tackling mental health issues to reach Gen Z. According to a study from the Journal of Adolescent Health, rates of depression, self-harm, and suicide are on the rise with Gen Z thanks to worries about climate change, mass shootings, deportations, and cyberbullying. Apparel brands like Boohoo and Adidas have partnered with mental health organizations for campaigns that address the effects of social media and bullying, which YPulse has found is the top cause that Gen Z thinks brands should get involved in. While some in the past have misfired with their attempts, Gen Z is “paying close attention to the ways they communicate their attitudes towards mental illness.” (Vogue Business)
- Mar 10 2020
Teen beauty influencers are getting into anti-aging skincare.
Teen beauty influencers are getting into anti-aging skincare. Whether it’s to avoid the “deep lines” that their parents have or to get a head start on maintaining a “youthful” glow, a small number of teen influencers have been using anti-aging ingredients like retinol and touting anti-aging skincare products from brands like Murad and Olay on Instagram. YPulse’s wellness intensified research found that 56% of 13-to-17-year-old females tried a new skincare routine in the last year. But odds are the trend will stay small: According to one dermatologist, “In general, teens don’t like to use stuff, they’re so lazy!” (The Cut)