- Nov 07 2019
As the 2020 Presidential Election approaches, understanding the political views and hopes of young voters is essential to anyone who wants to capture their support—including brands who need to know their role in this politically…
- Dec 02 2019
Made-for-TV movies have become a holiday industry, and they’re now beating out classics in the top ranking of Gen Z and Millennials’ favorite holiday films… It’s the beginning of December, but holiday movie season is…
- Nov 27 2019
Where do holiday’s biggest spenders find ideas for gifts? One source tops the list (and no, it’s not social media)… Millennials are predicted to spend more than all other generations holiday shopping this year. A Discover…
- Nov 25 2019
What’s at the top of Gen Z and Millennials’ holiday wishlists? As the shopping season officially kicks off, we’ve got a ranking of the things they want most… It’s Black Friday week, and the official…
- Nov 19 2019
This year, online-only retailers dominate the ranking of young consumers’ favorite holiday shopping spots… The kick-off to young shoppers holiday spending is next week. The majority of Gen Z and Millennial shoppers tell YPulse they…
- Nov 18 2019
We asked Gen Z and Millennials what they’re planning to buy this Black Friday and Cyber Monday—and impulse buys are near the top of their list… Black Friday is coming—and young shoppers are ready for…
- Dec 03 2019
Millennials are being blamed for driving up Christmas tree prices—but there’s more to the story.
Millennials are being blamed for driving up Christmas tree prices—but there’s more to the story. There’s been a 10% increase in Christmas tree sales in the last five years, and prices are going up—with many saying that the demand from Millennials is creating a shortage. YPulse did find that over a quarter of 19-37-year-olds plan to buy a real tree this year, but fewer farmers, droughts, wildfires, and other weather disasters are the real culprits behind the high prices. (USA Today, CNBC)
- Dec 02 2019
Millennials drove Black Friday spending this year—again.
Millennials drove Black Friday spending this year—again. YPulse’s holiday shopping survey found 60% of Millennials planned to shop on Black Friday, and and they reportedly spent more than any other generation, for the second year in a row. Overall, Black Friday is increasingly digital: in-store shopping dropped 6%, while online sales broke records at $7.4 billion, and mobile sales increased 21% over 2018. (PYMNTS.com, TechCrunch, CNBC)
- Nov 27 2019
Some are finding Friendsgiving to be just as stressful as traditional Thanksgiving.
Some are finding Friendsgiving to be just as stressful as traditional Thanksgiving. We’ve been tracking how the number of young consumers who celebrate Friendsgiving has grown—doubling in five the last years. But with the uptick of how-to guides and growing guest lists, some young people are feeling the pressure to host the perfect Friendsgiving. Because the holiday is most popular with those in the 20s and 30s, it’s often an initiation to hosting, and “cooking culture” has helped stoke aspirations for elaborate meals. (NYT)
- Nov 27 2019
Young consumers want even more shoppable media.
Young consumers want even more shoppable media. A recent PwC holiday survey showed that “the key to winning” over young consumers is innovative shopping methods including shoppable posts and videos via Instagram, Pinterest, and YouTube. Over half of 17-23-year-old shoppers use shoppable media, compared to 23% of other consumers. YPulse’s Shoppability report found 61% of 13-35-year-olds said they “wish everything in life had a link to purchase it.” (Motley Fool, PwC)
- Nov 26 2019
Slime, surprises, TV and movie characters, and tech are just some of the popular toy trends this holiday.
Slime, surprises, TV and movie characters, and tech are just some of the popular toy trends this holiday. Frozen II, Star Wars, and Marvel merch, along with Baby Shark and Fortnite toys, will be big sellers this season, with 20 to 30% of all toy sales directly related to movie and TV characters. Other hot toy aisle items take on trends we’ve had our eye on for a while, including surprise dolls (especially L.O.L Surprise), anything slimey or gooey, STEAM toys, and classic board games. (CNBC)