- Jul 02 2020
This holiday weekend will be a unique one. How many young consumers will be celebrating—and will they buy anything? Here’s what they told us…
- Jun 03 2020
Millennial parents and their kids are facing a summer with traditional pastimes and childcare options in question—these are some of the creative ways that brands are helping… Quarantines have already stressed out and burnt out…
- Feb 12 2020
Valentine’s Day is this week, and our stats show that for many Gen Z and Millennials, friendship and family are the focus… Last year we told you that Millennials aren’t very traditional when it comes…
- Feb 11 2020
The 2020 Election is now just nine months away, and as the race heats up, we’ve got the real data on who young voters want to win it…
- Feb 13 2020
Millennials are driving Valentine’s Day spending.
Millennials are driving Valentine’s Day spending. Spending power for Millennials this year is expected to reach $2.5 trillion—and they’re spending far for Valentine’s Day more than older generations. According to a Bankrate survey, 75% of 24-to-39-year-olds are planning to spend money on the romance-filled holiday. Because young adults are more likely to be in fresher relationships, they tend to feel the pressure to spend more to impress a partner, but many young consumers are also increasingly spending the day focused on friends and family. YPulse’s Valentine’s Day research found that were planning to spend an average of $201 on Valentine’s gifts for others and they’re spending far more for Valentine’s Day than older generations. (Bankrate)
- Jan 17 2020
Nike’s new ad promotes their Chinese New Year-themed footwear.
Nike’s new ad promotes their Chinese New Year-themed footwear. Western brands are beginning to embrace the Eastern holiday, and this is Nike’s first ad celebrating the Lunar New Year. The shoes are Chinese mythology themed, and the spot integrates the traditions surrounding the holiday—including hongbao, the red envelopes filled with money. Nike is already the coolest brand among Gen Z and Millennials and their foray into cultural marketing will likely continue to win them cool points, especially with young consumers interested in global trends. (Adweek, The Drum)
- Dec 31 2019
Greeting cards are enjoying a resurgence in the digital age, thanks to young consumers.
Greeting cards are enjoying a resurgence in the digital age, thanks to young consumers. YPulse found that almost two in five Millennials planned to send a holiday card this year, and that’s not the only tactile tradition they’re keeping. Though large greeting card companies have seen sales go down, a “small, vibrant craft industry in cards” is finding success with young shoppers. Part of the appeal is the contrast to digital: paper now feels more special and thoughtful than ever. (Fast Company)
- Dec 31 2019
Gen Z is reselling their unwanted holiday gifts.
Gen Z is reselling their unwanted holiday gifts. UPS is predicting record-shattering numbers of returns this season, but resale site Mercari claims that 30% of Gen Z consumers plan to just resell their presents to make a cash profit. YPulse’s shopping and fashion survey shows that 25% of 13-37-year-old females, and 29% of 18-24-year-old females, say that they have bought clothing from a resale site/app. (Marketplace)
- Dec 26 2019
Millennials are willing to splurge for a fun and memorable New Year’s Eve.
Millennials are willing to splurge for a fun and memorable New Year’s Eve. According to an Eventbrite survey, 23-to-38-year-olds are willing to spend an average of $228.10—more than other Americans—to ring in 2020. YPulse research shows that many Millennials just want to stay home for New Years, but the ones who are going out do want to make sure they have a memorable experience. Their willingness to spend on the holiday might be related to how tough 2019 was: 70% report that it was a more stressful year than years prior. But they’re hopeful about 2020, with 80% saying they’re more optimistic about the year to come. (CNBC)