- Nov 07 2019
As the 2020 Presidential Election approaches, understanding the political views and hopes of young voters is essential to anyone who wants to capture their support—including brands who need to know their role in this politically…
- Nov 08 2019
This week, a special Friendsgiving Turducken Pringles kit was in high demand, a new term for being single was coined—and immediately started a fight, news of CGI bringing an actor back to life is sparking…
- Nov 07 2019
As the 2020 Presidential Election approaches, understanding the political views of Gen Z and Millennial voters is essential…
- Nov 05 2019
The number of young consumers who celebrate Friendsgiving has doubled since 2014, and the trend is hopping generations. Here’s how the Millennial holiday got to where it is now… YPulse has been tracking the Friendsgiving…
- Sep 30 2019
Two candy bars are battling it out for the spot as Gen Z and Millennials’ favorite, with each generation naming a different treat…
- Jul 03 2019
The 4th of July is just one holiday where brands need to be careful when it comes to marketing to young consumers—or they risk being called out for cashing in without caring… There’s a right…
- Nov 12 2019
China broke its sales record on Singles Day—but U.S. companies are slow to pick up on the shopping holiday.
China broke its sales record on Singles Day—but U.S. companies are slow to pick up on the shopping holiday. Yesterday was the major shopping spectacle celebrating unpartnered consumers in China, and e-commerce company Alibaba broke their 2018 record by making $38.3 billion. With Millennials in America staying single longer than any generation before them, it would seem like a no brainer for the event to be adopted here. But while brands’ interest has picked up in Europe and the U.S.—with Apple, Urban Outfitters, ASOS, and more participating—the trade wars and many existing shopping holidays are keeping Singles Day from taking off. (NYT, Vox)
- Nov 07 2019
Half of Millennials think holiday shopping is a reasonable excuse to go into debt.
Half of Millennials think holiday shopping is a reasonable excuse to go into debt. According to CreditCards.com 52% of 23-38-year-olds are willing to accrue credit card debt to buy presents and visit family—more than other generations. Millennial parents are likely the reason for the difference, as they “want to give [their] kids a good holiday.” YPulse research shows that young consumers’ holiday spending power could be $55 billion this year. (Yahoo! Finance)
- Oct 11 2019
Millennials are going straight from White Claw summer to White Claw Halloween.
Millennials are going straight from White Claw summer to White Claw Halloween. Lingerie brand Yandy (known for their controversial pop-culture costumes) is capitalizing on hard seltzer’s popularity surge with a “sexy” White Claw can costume, which features a clear copy of the brand’s logo and the slogan “Party Hard.” Yandy reports that the “Hard Outlaw” costume’s initial run sold out in a week. According to YPulse’s recent Halloween survey, 31% of 18-24-year-old females who plan to dress up want to have a sexy costume, and 26% want to have a funny one. (Business Insider)
- Oct 08 2019
Toys ‘R’ Us is back—thanks to a partnership with Target.
Toys ‘R’ Us is back—thanks to a partnership with Target. Starting today, shoppers can peruse ToysRUs.com for games and toys once again, and just in time for the holidays. But when they click to purchase their items, visitors are redirected to Target’s site. The CEO of Tru Kids calls the move “a new Toys ‘R’ Us shopping experience” that required the help of an “industry leader.” The two Toys ‘R’ Us experiential stores will also reportedly include online purchasing powered by Target. (Fast Company)
- Sep 03 2019
L.O.L. Surprise and Nintendo Switch both made Target’s and Walmart’s top toys lists for the holiday season.
L.O.L. Surprise and Nintendo Switch both made Target’s and Walmart’s top toys lists for the holiday season. Similar trends resurface on both retailers’ predictions as we’ve seen at past New York Toy Fairs: unboxing experiences, collectibles, and popular franchises like PAW Patrol. Now that the summer is coming to an end, toy retailers are looking ahead to a holiday shopping season missing a key competitor: Toys R Us. And, per our Pre-Holiday Shopping Topline, Millennials ranked both Target and Walmart as places they planned to shop last year. (USA Today, Kidscreen)