- Nov 07 2019
As the 2020 Presidential Election approaches, understanding the political views and hopes of young voters is essential to anyone who wants to capture their support—including brands who need to know their role in this politically…
- Dec 17 2019
Staying true to their homebody reputations, Millennials want to celebrate the end of the decade by just staying in… Despite 2019 being the end of the decade and the start of the “roaring 20s,” 69%…
- Dec 12 2019
These 3 brands’ crazy holiday products have all sold out, as celebrating brand fandom becomes part of celebrating the holidays for young consumers…
- Dec 10 2019
2 in 5 Millennials Plan To Send A Holiday Card This Year (& More Holiday Traditions They’re Keeping)
You might be surprised at the number of Millennials keeping holiday traditions like holiday cards, real Christmas trees, and more, alive… Gen Z and Millennials are not often called traditional. Usually, we’re talking about how…
- Dec 02 2019
Made-for-TV movies have become a holiday industry, and they’re now beating out classics in the top ranking of Gen Z and Millennials’ favorite holiday films… It’s the beginning of December, but holiday movie season is…
- Jan 17 2020
Nike’s new ad promotes their Chinese New Year-themed footwear.
Nike’s new ad promotes their Chinese New Year-themed footwear. Western brands are beginning to embrace the Eastern holiday, and this is Nike’s first ad celebrating the Lunar New Year. The shoes are Chinese mythology themed, and the spot integrates the traditions surrounding the holiday—including hongbao, the red envelopes filled with money. Nike is already the coolest brand among Gen Z and Millennials and their foray into cultural marketing will likely continue to win them cool points, especially with young consumers interested in global trends. (Adweek, The Drum)
- Dec 31 2019
Greeting cards are enjoying a resurgence in the digital age, thanks to young consumers.
Greeting cards are enjoying a resurgence in the digital age, thanks to young consumers. YPulse found that almost two in five Millennials planned to send a holiday card this year, and that’s not the only tactile tradition they’re keeping. Though large greeting card companies have seen sales go down, a “small, vibrant craft industry in cards” is finding success with young shoppers. Part of the appeal is the contrast to digital: paper now feels more special and thoughtful than ever. (Fast Company)
- Dec 31 2019
Gen Z is reselling their unwanted holiday gifts.
Gen Z is reselling their unwanted holiday gifts. UPS is predicting record-shattering numbers of returns this season, but resale site Mercari claims that 30% of Gen Z consumers plan to just resell their presents to make a cash profit. YPulse’s shopping and fashion survey shows that 25% of 13-37-year-old females, and 29% of 18-24-year-old females, say that they have bought clothing from a resale site/app. (Marketplace)
- Dec 26 2019
Millennials are willing to splurge for a fun and memorable New Year’s Eve.
Millennials are willing to splurge for a fun and memorable New Year’s Eve. According to an Eventbrite survey, 23-to-38-year-olds are willing to spend an average of $228.10—more than other Americans—to ring in 2020. YPulse research shows that many Millennials just want to stay home for New Years, but the ones who are going out do want to make sure they have a memorable experience. Their willingness to spend on the holiday might be related to how tough 2019 was: 70% report that it was a more stressful year than years prior. But they’re hopeful about 2020, with 80% saying they’re more optimistic about the year to come. (CNBC)
- Dec 20 2019
7-Eleven’s holiday sweater can detect when Christmas spirit is low.
7-Eleven’s holiday sweater can detect when Christmas spirit is low. Leaning into the trend of weird holiday marketing, 7-Eleven Sweden’s staff members are wearing ugly sweaters that monitor the weather, social media trends, and traffic data to gauge local feelings during the holidays. If sweater senses moods are low, the prices of saffron buns (a traditional mood-boosting Swedish treat) in the store will drop, to help cure “Christmas depression.” (Adweek)