- Jul 03 2019
The 4th of July is just one holiday where brands need to be careful when it comes to marketing to young consumers—or they risk being called out for cashing in without caring… There’s a right…
- Jul 01 2019
With the 4th of July days away, we’re checking in on Gen Z and Millennial Americans’ feelings on patriotism, the future of the country, and more… The 4th of July is this week, and not…
- May 28 2019
It’s prom season, and our latest infographic snapshot dives into where teens are shopping, how much they plan to spend, and the trends they’re making the new norm… We are in the midst of prom…
- Feb 25 2019
Brands shelled out millions to capture young consumers’ attention during the big game. Did their gambles work? Our youth brand tracker looked at whether Super Bowl commercials can still impact young consumers’ feelings about brands,…
- Feb 06 2019
Valentine’s Day is coming up, and though young consumers have mixed feelings about the holiday, they’re still planning to spend… More than half (55%) of 13-36-year-olds plan to celebrate Valentine’s Day next week, according to…
- Sep 03 2019
L.O.L. Surprise and Nintendo Switch both made Target’s and Walmart’s top toys lists for the holiday season.
L.O.L. Surprise and Nintendo Switch both made Target’s and Walmart’s top toys lists for the holiday season. Similar trends resurface on both retailers’ predictions as we’ve seen at past New York Toy Fairs: unboxing experiences, collectibles, and popular franchises like PAW Patrol. Now that the summer is coming to an end, toy retailers are looking ahead to a holiday shopping season missing a key competitor: Toys R Us. And, per our Pre-Holiday Shopping Topline, Millennials ranked both Target and Walmart as places they planned to shop last year. (USA Today, Kidscreen)
- Dec 26 2018
The Christmas tree industry was booming this year, thanks to Millennials.
The Christmas tree industry was booming this year, thanks to Millennials. Compared to 2017, 10% more real trees were sold this season, according to payment company Square Inc. One tree-selling chain owner is calling 2018 “the best year [they]’ve ever had,” while a National Christmas Tree Association exec explains that “Our members are saying every day that they’re getting more of these younger families.” One reason Millennials could be buying real trees is their penchant for authentic experiences. (USA Today)
- Dec 21 2018
Google’s Home Alone ad is everything a ‘90s kid could ask for.
Google’s Home Alone ad is everything a ‘90s kid could ask for. Now-38-year-old McCauley Culkin returns as an all-grown-up Kevin McAllister, recreating scenes from the Christmas classic with a tech-forward twist: he has a smart home. Google Home Hub helps him have the perfect day to himself, from online shopping to ordering pizza (keep the change, ya filthy animal!). He even wards off would-be-robbers with his Roomba, which rolls around with a Kevin Durant cutout attached. (Business Insider)
- Dec 20 2018
Every brand seems to be coming out with a holiday sweater this year.
Every brand seems to be coming out with a holiday sweater this year. IHOP has winter-themed leisure wear and Captain Morgan’s seasonal sweaters are selling out. But it’s not just food and beverage brands getting into the spirit for their Brandoms. Windows has a throwback sweater for Millennial geeks, and influencers aren’t letting the chance to earn a holiday bonus pass them by either. UglyChristmasSweater.com teamed up with both PewDiePie and Tyler “Ninja” Blevins. (AListDaily)
- Dec 18 2018
Thanksgiving isn’t the only holiday Millennials are celebrating with friends.
Thanksgiving isn’t the only holiday Millennials are celebrating with friends. According to hotels.com, one in five 21-38-year-old U.K. adults want to spend Christmas with their friends, and three in ten of those gatherings will involve cooking a Christmas dinner. And when it comes to who they want to spend the holidays with the least, one in ten go so far as to wish that their in-laws don’t have enough space for them at their holiday gatherings. (Refinery29, Independent)