- Feb 18 2020
A new generation is getting nostalgic for their childhood days, which means the ‘00s are getting a full revival… Gen Z is fueling a new trend: nostalgia for the early 2000s. While Millennials may still…
- Feb 13 2020
Netflix refuses to bring ads to their platform, but they’re still helping brands to reach their massive audience of Gen Z and Millennial viewers. Here’s how… Young consumers are more likely to watch content on…
- Feb 06 2020
Ratings for award shows across industries have been struggling for years—so why aren’t young consumers watching? We asked…
- Jan 24 2020
Dolly Parton started a meme challenge and everyone is on board, Planters killed off Mr. Peanut and Twitter is reeling, a new influencer account is blowing up, and Taylor Swift’s documentary is making headlines before…
- Jan 17 2020
These Instagram filters keep going viral (thanks to celebrities), Popeye’s turned a viral moment into smart marketing, a beauty YouTuber comes out as trans in a powerful video, the new Netflix docuseries everyone can’t stop…
- Feb 24 2020
Astrology apps are (still) on the rise with young users.
Astrology apps are (still) on the rise with young users. Young consumers’ interest in supernatural products and platforms has been increasing for some time—we first called out horoscope apps as a trend to watch in 2017—and digital zodiac tools continue to gain stream. Mobile horoscope platform Co-Star counts 7.5 million registered users and reports they’ve been downloaded by 15% of 20-to-24-year-old women. Newcomer Sanctuary sends daily A.I. chats, and The Pattern shares daily insights on relationships and life events based on birth dates. While some old school believers aren’t quite buying into the mobile platforms, users say they help to ”create a sense of order.” (WSJ)
- Feb 21 2020
Cord-cutting accelerated 70% in 2019, as live TV costs skyrocket and streamers rake in viewers.
Cord-cutting accelerated 70% in 2019, as live TV costs skyrocket and streamers rake in viewers. Last year, cable and satellite companies lost around 5.5 million traditional TV customers—far more than the 3.2 million lost in 2018. Prices for cable and live packages continue to increase, even among cable-alternatives, and there are more streaming options than ever to steal away consumers. YPulse found that 84% of 13-to-36-year-olds say streaming services have better shows and movies than cable. According to one analyst, “This is just the new normal. People don’t need 500 channels, so the skinnier bundle is winning out.” (WSJ)
- Feb 20 2020
Podcasts are getting their own Oscars—but will it be a hit with young consumers?
Podcasts are getting their own Oscars—but will it be a hit with young consumers? The newly formed Podcast Academy, a membership-driven nonprofit organization that will “elevate awareness and excitement” for the industry, has plans to host the Golden Mics, an awards program that many are already calling “the Oscars of podcasting.” Some are skeptical about the formation of the Academy and its awards program, and though young listeners are fueling the podcast economy, more than half say they don’t actually watch award shows. (Vulture)
- Feb 19 2020
Chess is getting an esports makeover.
Chess is getting an esports makeover. Young chess players are livestreaming their games, and building online audiences that are winning the game new fans. Twitch formed a partnership with Chess.com in 2017, and one of the pioneer channels, Chessbrah, has accrued 100K followers and grown into “the first company built around chess streaming.” According to Twitch, time spent watching chess has risen by more than 500% since 2016, and the 2018 World Chess Championship drew 4.4 million viewers. (NBC News)
- Feb 18 2020
NBC is testing a new promotional strategy to reach cord-cutting young viewers.
NBC is testing a new promotional strategy to reach cord-cutting young viewers. For the new musical series Zoey’s Extraordinary Playlist, the network knew they wanted to reach a young audience that doesn’t watch linear TV—and needed a new way to “get people to know the show exists.” So, after the premiere, they waited a full month before airing the next episode, “blanketing the internet” with the pilot and the soundtrack in the gap. So far, it seems like the strategy could be working. The pilot has racked up around 4 million views on YouTube (while up to 42 million have sampled the episode) nearly matching the 3.7 million who watched it on live TV. (Vulture, Fast Company)