- Apr 06 2020
YPulse is carefully monitoring COVID-19’s impact on young consumers and how brands can respond. We’ll be providing new data and insights for you weekly to cope with the crisis, including special reports, exclusive data on…
- Mar 27 2020
Cooped up gamers can’t get enough of Animal Crossing: New Horizons, quarantined parents are dancing on TikTok with their kids, Popeye’s wants to share its Netflix password with self-isolating consumers, and Conan Gray is the…
- Mar 20 2020
Amid the Coronavirus outbreak: people are getting really into marble racing, #BoomerRemover is causing a generational war between Boomers and Millennials, penguins are roaming around a closed down aquarium, and quarantined celebs are singing on…
- Mar 19 2020
What platforms, sites, and streamers are young consumers turning to during the Coronavirus crisis? We looked at YPulse’s Pro data on media use to see exactly who has seen increases… According to YPulse’s early research…
- Apr 08 2020
Quibi has a middling launch during the pandemic, with 300K first-day downloads.
Quibi has a middling launch during the pandemic, with 300K first-day downloads. The much-hyped mobile streaming service, with its 10-minute “chapterized” movies and shows, had a launch day 7.5% that of Disney+ (though the comparison might be unfair). While many are still debating the purpose of Quibi in an already saturated streaming landscape, others feel like the timing could be perfect to appeal to cooped up young people turn to streaming for entertainment. The app even modified its marketing to target homebound consumers, saying they can watch shows during the “in-between moments” of Zoom meetings and homeschooling. (Variety, Adweek, The Verge)
- Apr 08 2020
Screen time for kids is getting families through quarantine.
Screen time for kids is getting families through quarantine. Young viewers’ media consumption has been majorly impacted by the pandemic, with YouTube seeing the most growth. According to Tubular Labs, March 16th to 22nd was the most-viewed week of the year for kids’ content—with some of the most-watched content old favorites. The massively popular Baby Shark was the most-watched video with 67.5 million views, piling on to its already whopping 4.9 billion collective views. Kids’ workout content has also seen a surge in viewership on the platform, with the category receiving 5 million daily views, while hand washing videos are getting 7 million daily views. (Tubefilter)
- Apr 08 2020
Influencers are the “new generation of talent” in Hollywood.
Influencers are the “new generation of talent” in Hollywood. Top agents are moving from acting reels and auditions to viral content and follower counts as they increasingly sign social media influencers from YouTube, Instagram, and TikTok. Popular TikTokers and Hype House members Charlie D’Amelio and Chase Hudson are just some of the influencers who have signed with elite agencies like UTA and WME. According to an agent, the younger generation are self-creators who don’t wait for “someone to discover them.” YPulse found that 72% of 13-18-year-olds want to be influencers. (NYTimes)
- Mar 24 2020
With schools closed down, even ratings for linear kids TV are climbing.
With schools closed down, even ratings for linear kids TV are climbing. While traditional TV ratings for kids’ cable networks have been down for years as children have turned away from cable to gaming, social, streaming platforms, and of course grown up on YouTube, as more kids spend their school-free time in front of TVs there’s been a resulting boost for networks. According to Nielsen, total viewing was up 58% for The Cartoon Network, 43% for the Disney Channel, 31% for Boomerang, and 25% for Nickelodeon compared to just last week. (Digiday)
- Mar 24 2020
Streaming services are bringing new movies into homes during Coronavirus.
Streaming services are bringing new movies into homes during Coronavirus. As Disney, Universal Studios, and Warner Bros. digitally release their theatrical films early, online streaming services like YouTube and Amazon Prime Video are creating “cinema hubs” for users to enjoy them all in one place where they can be rented for 48-hour for $20. Meanwhile, when Paramount Pictures chose to cancel the release of their film The Lovebirds—which was set to premiere in April—Netflix swiped it up and will be streaming it instead. YPulse data shows how the virus has already impacted young viewers’ media consumption, with streaming service usage increasing across the board, and YouTube seeing significant gains. (CNET, The Verge)