- May 19 2020
With the majority of young consumers in quarantine, entertainment has quickly shifted to an essential and media consumption has experienced a boom. From video streaming to listening to music to gaming, these isolated generations are…
- Aug 03 2020
Gen Z and Millennials have taken mental health from taboo to an open conversation—and now it’s being transformed into a new kind of entertainment…
- Jul 24 2020
#WitchTok is casting spells on the sun and moon, influencers are receiving backlash for partying, users on TikTok are celebrating the kickoff of Comic-Con@Home…
- Jul 10 2020
A young TikTok user’s DIY special effects caught Hollywood’s attention, users on TikTok panicked about disappearing likes and views, a show on Instagram Live is going viral for putting “white people on the spot,” and a 3D fashion show “broke the internet”…
- Aug 06 2020
Disney is making Mulan an at-home rental as streaming booms but revenue dives.
Disney is making Mulan an at-home rental as streaming booms but revenue dives. YPulse found that Disney+ is one of the top streaming services young consumers have been using during quarantine. But despite adding nearly 61 million subscribers to its platform in the last nine months, Disney has lost billions in revenue in the wake of COVID. Now, after the delay of Mulan’s theatrical release, they’re hoping to make up for lost costs by offering the film to rent on Disney+ for $29.99 next month. Though they currently say this VOD is a “one-off,” there is speculation that it could become a norm if it performs well. (NYTimes, Variety)
- Aug 05 2020
Snapchat is adding a TikTok-esque music feature.
Snapchat is adding a TikTok-esque music feature. Amid the TikTok ban drama, Snapchat is the latest social network to copy the rival app by replicating its most popular feature, a robust library of music to use in videos. Soon, Snapchat users will be able to add music to their videos from “a catalog of music” featuring emerging and established artists. So far, Snap has secured licensing deals with Warner Music Group, Universal Music Publishing Group, and Merlin. While there won’t be a feed full of videos set to music or the ability to see other videos featuring the same song as there is on TikTok, the brand emphasized that it is designed for sharing music with their “real friends.” (Variety, The Verge)
- Aug 05 2020
Tatcha is marketing their new cleanser in Animal Crossing.
Tatcha is marketing their new cleanser in Animal Crossing. The beauty brand just launched their new creamy face cleanser The Rice Wash, and to let young consumers “try” the new product, they created “Tatchaland,” a virtual island in the popular video game. The island was designed in collaboration with influencer Claire Marshall to channel Kyoto, Japan. Gamers can dress their avatars into Tatcha branded hoodies and robes, and virtually experience Japanese wellness rituals like visiting onsen spas and tea houses, meditate in a bamboo forest, visit rice paddies to learn about the cleanser’s inspiration, or “hangout” with the brand’s founder Vicky Tsai. To win a free travel-sized The Rice Wash in real life, players can participate in a scavenger hunt within the game. (The Cut)
- Aug 04 2020
Hip-hop could help fix wine’s “Millennial problem.”
Hip-hop could help fix wine’s “Millennial problem.” According to IWSR, wine’s share of the drinks market declined in 2019 for the first time in 25 years—and Millennials drink interests in other drink categories is being blamed. But the generation still represents the industry’s “biggest opportunity for growth,” and hip-hop, one of the “most preferred music genre[s]” among Millennials, could be the thing that wins them over. Beyond just “mentioning” wine in their songs, hip-hop artists and rappers are actually selling it. Rappers like Joey Bada$$, A$AP Rocky, and Drake are rarely spotted without a bottle or glass of wine, and Post Malone launched his own rosé label, Maison No. 9, selling a whopping 50,000 bottles in a two-day pre-sale event that caused online wine retailer Vivino to crash. (VinePair)
- Aug 04 2020
Thanks to Instagram and TikTok influencers, Häagen-Dazs nearly doubled their Amazon orders.
Thanks to Instagram and TikTok influencers, Häagen-Dazs nearly doubled their Amazon orders. In the U.K., the ice cream brand majorly boosted Amazon Prime Now orders by sponsoring “Secret Sofa,” an eight-week entertainment series that was promoted by an influencer campaign. General Mills teamed up with immersive storytelling company Secret Cinema to develop and produce the series. With the help of influencers, the show received 80,000 new subscribers and content saw “three times more engagement” on Instagram. More than 450 influencer assets created during the eight-week period racked up 3 million views, 450,000 actions, and more than 60,000 on Instagram Stories. The influencer impact also saw engagement rates of 19% on TikTok. (Mobile Marketer)