- Oct 17 2019
Young consumers’ TV binging habits can bring old shows back from the dead, and make newcomers into major hits. What are they binge viewing lately? We asked… There’s no doubt that binge viewing is young…
- Oct 11 2019
OG YouTubers are all grown up and really tired, Sesame Street is addressing the opioid epidemic, Call of Duty is breaking mobile records, Avengers are assembling on TikTok, and more stories, videos, and content that…
- Oct 08 2019
We asked Gen Z and Millennials to tell us the music artists that best represent their generations, and these 17 rose to the top…
- Oct 02 2019
Yes, young viewers are obsessed with streaming services—but their favorite (non-rerun) show is actually from a network…
- Oct 01 2019
Social media is now a major music discovery resource for young consumers, who are finding (and sharing) some of their favorite new artists and songs on the platforms they spend so much time on…
- Oct 18 2019
Stranger Things season three set a viewing record for Netflix, and they’re “ready to compete” with new rivals in the streaming wars.
Stranger Things season three set a viewing record for Netflix, and they’re “ready to compete” with new rivals in the streaming wars. In a rare move for the brand, Netflix has been sharing some of their viewing numbers, revealing that their most recent season of Stranger Things was their most-watched original series ever, watched by 64 million households in its first month. (And we know Gen Z and Millennials loved it.) Though their subscriber growth has slowed, and the arrival of Disney+ could hurt them “near term,” Netflix’s original content is clearly their weapon of choice as competition heats up. (Hollywood Reporter, MarketWatch)
- Oct 18 2019
Ashton Kutcher’s new reality show gives financial makeovers to Millennials with student debt.
Ashton Kutcher’s new reality show gives financial makeovers to Millennials with student debt. The generation might have grown up watching him on Punk’d, but now they can learn real financial lessons from the entrepreneur and actor’s upcoming online show Going From Broke. The online show, sponsored by Acorns debit card and State Farm, will show experts giving debt-tackling guidance to young people struggling with budgets, loan payments, and expenses. (WSJ)
- Oct 16 2019
Discount retailer Five Below is bringing esports into their stores to attract young shoppers.
Discount retailer Five Below is bringing esports into their stores to attract young shoppers. In an effort to better appeal to their target teen and tween customers, the brand is partnering with Nerd Street Gamers to open gaming centers inside their stores starting next year. About 100 Five Belows will be getting the esports hubs, which will be 3000-square-foot spaces with 30 to 50 personal computers. Experiencification is a trend many retailers have tapped to pull young shoppers into brick-and-mortar locations, and according to Five Below’s CEO, “Entertainment and making a store a place where you can have fun is what we are all about.” (Chain Store Age)
- Oct 15 2019
Fortnite blew up their entire game and had players staring at a black hole for days to introduce the next chapter in the app.
Fortnite blew up their entire game and had players staring at a black hole for days to introduce the next chapter in the app. In a PR stunt that shocked and enraptured fans, a live event entitled “The End” showed the entire game being sucked into a black hole. For 48 hours, that black hole was all that the millions of young Fortnite players could see on the app and all of the game’s social channels and Twitch, with no explanation. The feat built up enormous hype for what would come next: the introduction of a brand new “Chapter 2” world, launched this morning. (NYTimes, TechCrunch)
- Oct 15 2019
Disney+ has announced a massive amount of the content that will be available on the service—in an epic 600-tweet thread.
Disney+ has announced a massive amount of the content that will be available on the service—in an epic 600-tweet thread. After posting a short clip cutting together images of some of their most beloved (and throwback) titles, the streaming service sent out a tweet dedicated to each individual show or movie. That original tweet has been viewed almost 6 million times, but the thread that followed helped #DisneyPlus trend on Twitter, as users shared their favorite content and discussed their unending Disney nostalgia. YPulse data shows that over a quarter of 13-37-year-olds planned to subscribe to the new service, before this tweetstorm occurred. (AdAge)