- Nov 15 2019
Millions of Millennials can’t stop talking about Disney+, Gen Z has a new name for Gen X (and no, it’s not flattering), the Motorola Razr is making a glorious return, and all the other stories,…
- Nov 14 2019
Young consumers are signing up to Disney+ in droves—and our data shows that they aren’t even close to SVOD overload… Young consumers are having a full on Disney+ party this week, with nostalgic series trending…
- Nov 13 2019
The first generation to watch YouTube as kids is growing up—and their media preferences have been forever changed by the platform… Over six in ten 13-18-year-olds tell us that they don’t remember the first time…
- Nov 11 2019
When we asked Gen Z & Millennials their favorite shows of all time, this is the series that won out among both generations… Despite their cord-cutting and rampant social media use, fears that young viewers…
- Nov 06 2019
Young consumers crave experiences and are incredibly passionate about music—but how many are actually buying concert tickets? We explore their spending on live music, in four stats…
- Nov 21 2019
TikTok could be getting into the competitive music streaming industry.
TikTok could be getting into the competitive music streaming industry. Music streaming dominates young consumers’ listening time, and TikTok might launch a service “as soon as next month” in India before coming to the U.S. TikTok has already been influencing the music industry, changing the way new songs and musicians are discovered. Competition in the space is intense: Spotify’s stock recently took a dip after Amazon announced it will expanding its own free music service. (CNN, CNBC)
- Nov 21 2019
Billie Eilish just launched a kid’s clothing line.
Billie Eilish just launched a kid’s clothing line. The 17-year-old singer announced on Instagram that hew new “Billie Eilish Kids” collection is out, featuring mini versions of pieces from her Blohsh line. Mini-me versions of adult lines is a big trend in family retail, and in YPulse’s music survey, Gen Z and Millennials named Billie Eilish as one of the top 10 musicians who represent their generation for her “individuality and genre-defying style.” (Billboard)
- Nov 20 2019
Fox Media has filed a trademark application for “OK Boomer” with plans to develop a television show.
Fox Media has filed a trademark application for “OK Boomer” with plans to develop a television show. In a screenshot via Twitter, it was revealed Fox wants rights of the popular slogan for “entertainment services, namely, an on-going television series featuring reality competition, comedy, and game shows.” The popular phrase went viral as a Gen Z rallying cry and was quickly turned into merch online. Fox is not the only group to file for trademark—and they’re unlikely to succeed. (Business Insider)
- Nov 19 2019
The video game industry is attracting big name actors, as the lines between films and games continues to blur.
The video game industry is attracting big name actors, as the lines between films and games continues to blur. YPulse has found that young consumers’ time spent gaming is rivalling time spent watching TV and movies—and now those games are starting to look and feel more like movies as well. Keanu Reeves and Norman Reedus are just some of the Hollywood names who have been featured in upcoming video games, portraying “complex, fleshed out characters” via performance-capture tech. While the paychecks are a major appeal, better characters and scripts are also drawing them to the $43 billion industry. (THR)
- Nov 15 2019
Netflix and Nickelodeon are teaming up to produce original programming, in the wake of the Disney+ launch.
Netflix and Nickelodeon are teaming up to produce original programming, in the wake of the Disney+ launch. The streaming giant is doubling down on their kids’ content to increase appeal to streaming families, announcing a “massive” multi-year partnership with the network that will produce new shows and series featuring familiar characters. A spinoff about Squidward from Spongebob Squarepants—one of Gen Z and Millennials’ top 10 favorite shows of all time—could be included. (TechCrunch, The Verge)