- Feb 25 2019
In the age of advertising ADD, are Super Bowl ads just hype, with even the most memorable spots ineffective in shifting brands’ bottom lines? Our youth brand tracker has collected nearly 75,000 interviews with 13-39-year-olds across…
- Oct 15 2019
Gen Z doesn’t love labels—but does that mean that they want all of their products to go logo-free? YPulse’s brand tracker shows that recent attempts to relate to young consumers by ditching iconic logos are falling flat…
- Oct 09 2019
Disney’s new streaming service will be launching soon—and we asked young consumers if they plan to sign up. Here’s how many said they’ll be Disney+ subscribers…
- Sep 26 2019
Funko has mastered the art of catering to Millennial fandoms, and not only are their sales surging because of it but they’ve formed a fandom of their own…
- Sep 12 2019
From Marvel to McDonald’s, brands are quietly launching podcasts that Gen Z & Millennials are actually tuning in for. Here are six that have captured young listeners’ attention…
- Aug 29 2019
TikTok is creating a new class of online celebrities, many of whom were virtually unknown before the short-form video app’s democratized algorithm gave their content a chance. Here are 4 up-and-comers that brands should know about…
- Oct 23 2019
Miller Lite’s new campaign asks people to unfollow them on social media.
Miller Lite’s new campaign asks people to unfollow them on social media. Tapping into the interest in unplugging from tech, the DDB campaign includes a TV spot showing the danger of “follow culture,” and touts having a beer with friends as the “original social media.” Miller Lite’s Instagram and Facebook accounts also plan to go dark for two weeks. According to the brand, “We know that today’s generation of new drinkers will spend more than five years of their lifetime on social media, and yet are only meeting up with their close friends less than a few times a month…we want to remind them that while social media is great, it’s no replacement for hanging out in-person over a Miller Lite.” (Ad Age)
- Oct 21 2019
Barbie fans can now live out their fantasy of staying in her Malibu Dreamhouse, thanks to an elaborate Airbnb listing.
Barbie fans can now live out their fantasy of staying in her Malibu Dreamhouse, thanks to an elaborate Airbnb listing. The iconic mansion is getting the experiencification treatment to commemorate Barbie’s 60th anniversary. The life-sized Malibu Dreamhouse is actually located in Malibu, complete with ocean views, pink décor, and giant waterslide, and available for a one-time reservation of two nights this month. While the listing is just $60 a night, Airbnb will also be donating to The Barbie Dream Gap Project GoFundMe initiative, which aims to help young women follow their dreams. (NBCNews, Airbnb)
- Oct 15 2019
Fortnite blew up their entire game and had players staring at a black hole for days to introduce the next chapter in the app.
Fortnite blew up their entire game and had players staring at a black hole for days to introduce the next chapter in the app. In a PR stunt that shocked and enraptured fans, a live event entitled “The End” showed the entire game being sucked into a black hole. For 48 hours, that black hole was all that the millions of young Fortnite players could see on the app and all of the game’s social channels and Twitch, with no explanation. The feat built up enormous hype for what would come next: the introduction of a brand new “Chapter 2” world, launched this morning. (NYTimes, TechCrunch)
- Oct 15 2019
Disney+ has announced a massive amount of the content that will be available on the service—in an epic 600-tweet thread.
Disney+ has announced a massive amount of the content that will be available on the service—in an epic 600-tweet thread. After posting a short clip cutting together images of some of their most beloved (and throwback) titles, the streaming service sent out a tweet dedicated to each individual show or movie. That original tweet has been viewed almost 6 million times, but the thread that followed helped #DisneyPlus trend on Twitter, as users shared their favorite content and discussed their unending Disney nostalgia. YPulse data shows that over a quarter of 13-37-year-olds planned to subscribe to the new service, before this tweetstorm occurred. (AdAge)
- Oct 10 2019
Hotels.com is letting nostalgic Millennials spend the night in the rainbow-hued Lisa Frank room of their childhood dreams—complete with Trapper Keepers.
Hotels.com is letting nostalgic Millennials spend the night in the rainbow-hued Lisa Frank room of their childhood dreams—complete with Trapper Keepers. The “’90s kids’ dream room” is a Los Angeles penthouse outfitted with a rainbow lounge, a neon unicorn light, and Lisa Frank designs on the walls, bed, sleepwear, and more. Oh, and the free minibar is stocked with ‘90s treats like Pop-Tarts, Fun Dip, and Gushers. Fans can book a night in the Lisa Frank Flat this month, for $199, to be “transported directly into a scene on one of Lisa Frank’s notebooks.” (Adweek)