- Feb 25 2019
In the age of advertising ADD, are Super Bowl ads just hype, with even the most memorable spots ineffective in shifting brands’ bottom lines? Our youth brand tracker has collected nearly 75,000 interviews with 13-39-year-olds across…
- Dec 04 2019
After a year of massive growth, these are the things that could be next for the trend-starting app that brands need to know… This has been the year of TikTok. The app has grown like…
- Nov 08 2019
This week, a special Friendsgiving Turducken Pringles kit was in high demand, a new term for being single was coined—and immediately started a fight, news of CGI bringing an actor back to life is sparking…
- Oct 31 2019
The best youth marketing this October includes Disney+ going extra on Twitter and Fortnite blowing up their own game… From social media stunts to IRL experiences that made Millennials swoon, food trends to TikTok challenges,…
- Oct 30 2019
Our youth brand tracker shows that just one thing that Burger King this year gave their scores a serious spike among young consumers…
- Dec 05 2019
Kool-Aid has a holiday TikToK hashtag challenge.
Kool-Aid has a holiday TikToK hashtag challenge. After many successful viral brand campaigns on the app, Kool-Aid is the latest to tap TikTok for a campaign from Kraft Heinz targeting young consumers. Featuring videos with the Kool-Aid Man and rapper Lil Jon, the challenge askes users to post videos of themselves getting into the holiday spirit with the hashtag #OhYeahChristmas and #contest. Kool-Aid is leaning into mobile-first and video promotions to reach the next generation, including adding the Kool-Aid man to celebrity message platform Cameo. (Mobile Marketer)
- Dec 05 2019
Beauty brands are hoping to “match” with young female customers on Bumble.
Beauty brands are hoping to “match” with young female customers on Bumble. The dating app revealed a new version of its annual gift guide by offering its users daily, weekly, and monthly giveaways from brands like Becca, Erno Lazslo, True Botanicals, Love Wellness, Ouai, and Ipsy. In return, brands promote the partnership via Instagram and email. Dating apps are often overlooked as brand opportunities, but the campaign is likely to garner millions of impressions across Bumble’s 45 million registered users. (Glossy)
- Dec 02 2019
The chicken sandwich wars have inspired Popeye’s to invest in digital marketing.
The chicken sandwich wars have inspired Popeye’s to invest in digital marketing. Popeye’s held back on a TV campaign for their sandwich, in favor of letting a “well timed” tweet grow interest organically. It worked, and sales increased 10.2%, making it their most successful product launch in years—without a single TV ad. Now they’ll be increasing digital spending up to 30% in the next few years. Meanwhile, McDonald’s is now testing its own Southern-style Crispy Chicken Sandwich. (WSJ, CNBC)
- Nov 27 2019
Marketers and influencers are zoning in on TikTok.
Marketers and influencers are zoning in on TikTok. Right now, influencers on the app still get paid less than other platforms, with brands getting “amazing reach” for a “fraction” of what they spend on Instagram and YouTube. But young creators with millions of followers are likely to start demanding more, and brands and agencies are investing big money on TikTok via ad buys, partnerships, and original songs for the platform. Marketing on the app where viral challenges rule needs to be organic, and entertaining. (The Verge)
- Nov 26 2019
Brands expect influencers to post more holiday content, earlier than ever.
Brands expect influencers to post more holiday content, earlier than ever. With 20% of retail sales occurring between November and December, companies are feeling the pressure—and so are influencers. Marketers will spend up to $8.2 billion on influencers this year, and they’re pushing to get their content out earlier than ever, bringing the ”holiday ad creep” to social media. Some brands started their holiday posts in October, and influencers report being deluged with sponsored post requests. (WSJ)