- Jun 18 2020
When it comes to Pride Month marketing, Gen Z and Millennials are on high alert—here are the brands doing it right…
- Jun 09 2020
Before you post your message of support, you might want to read these six lessons from the brand response to #BlackLivesMatter so far…
- Jun 05 2020
In response to #BlackLivesMatter: Blackout Tuesday backfires for some brands and influencers, Ben & Jerry’s is telling white American to dismantle white supremacy, K-pop fans are drowning out racists with fan cams, and Signal has a moment with young protests—plus more stories and youth news you shouldn’t miss this week…
- Jun 02 2020
Brands have been forced to get creative to make ads during quarantines, and the results are actually more suited to appeal to young consumers…
- Jul 02 2020
Bud Light is releasing a capsule collection of designer merch.
Bud Light is releasing a capsule collection of designer merch. (Yes, that’s right: Bud Light designer merch.) To continue reaching young consumers during the pandemic, Bud Light is collaborating with Darryl Brown, the designer of Midwest Kids, who used to be a stylist for Kanye West, to create a limited edition streetwear line that includes t-shirts inspired by “summer, Midwestern childhoods and American culture.” Both teams will be using the hashtag #MIDWESTBREWED to promote the collection. Budweiser has been “doubling down on its e-commerce business,” and brand merch continues to trend in the age of Brandoms. (Marketing Dive, WWD)
- Jul 01 2020
Koji wants to be the TikTok of remixing games, memes, and selfies.
Koji wants to be the TikTok of remixing games, memes, and selfies. There’s already a lot of apps vying to be the next TikTok. Now, Koji is aiming to “democratize interactivity” by letting its users customize memes, selfies, and web games using GIFs and audio clips using templates caused by indie developers. For example, a developer can upload a basic zombie shooter game and users will be able to remix it by changing the background, characters, and music. The platform could potentially be a “valuable asset” to brands when it comes to marketing. Burger King already had Koji users create games in response to their Moldy Burger campaign earlier this year. According to the platform, the first game that the fast food chain retweeted garnered 300,000 plays in less than 48 hours and around two minutes of engagement. (Fast Company)
- Jun 26 2020
TikTok is launching “TikTok For Business” for brands.
TikTok is launching “TikTok For Business” for brands. The app announced that its new brand and platform will serve as “the home for all its current and future marketing solutions for brands.” Through the new feature, brands will be able to access TikTok ad formats, which includes its “marque product,” TopView, as well as Brand Takeovers, In-Feed Videos, Hashtag Challenges, the Hashtag Plus shopping feature, and Branded Effects. These tools will allow brands to “insert themselves” more directly into the content creation experience and interact with the app’s young user base. To coincide with the launch, the app added “Brand Scan”—an AR effect that could “present a direct challenge” to Snapchat’s Lens and World Lens AR formats. (TechCrunch, Deadline)
- Jun 25 2020
Serta is rebranding themselves on TikTok to reach Gen Z.
Serta is rebranding themselves on TikTok to reach Gen Z. To adapt to the shifting preferences of today’s shoppers and reach younger customers, Simmons is revamping Serta by giving the brand a new identity (“Just for Fun-ZZZ”), a direct-to-consumer site, and launching a campaign on TikTok by partnering with five influencers and using an original track “Snoozzzapalooza.” The brand is hoping the social campaign will allow them to better compete with industry disruptors like Casper, Purple, and Leesa—and reach young people who are, or soon to be, “living on their own for the first time” and might need basic furniture like mattresses. (Adweek)
- Jun 22 2020
The North Face, Patagonia, and REI have all pulled advertising from Facebook to protest hate speech.
The North Face, Patagonia, and REI have all pulled advertising from Facebook to protest hate speech. The North Face was the first to answer the call issued by the Stop Hate for Profit campaign, which is asking all brands to remove ads from the site for the month of July. The brand explained that they are taking action “until stricter policies are put in place to stop racist, violent or hateful content and misinformation from circulating on the platform.” As a boycott movement gains traction, pressure mounts for other brands to join in. (AdAge, Newsweek)