- Jan 16 2020
The YPulse team is forecasting the trends that brands should be watching in marketing, media, and retail this year… We curated some of the biggest expert trend predictions for the coming year from other experts—and…
- Jan 10 2020
Teen Vogue is under fire for an article on Facebook that *might* have been sponsored, everyone about talking the poster for Goop’s new Netflix show, a YouTuber’s camera app has been downloaded over 1M times in a week……
- Dec 30 2019
Marketing campaigns shot by teens, Instagrammable products, and, of course, VSCO girls are just some of the most-clicked youth news stories of the year… Every day, YPulse curates the biggest news about the next generations…
- Dec 27 2019
The biggest viral stories this year include chicken sandwiches, genre defying songs, generational warfare, and plenty of lessons for brands… Gen Z’s “Ok Boomer” Battle Cry In November, “Ok Boomer” became a “rallying cry” summing…
- Jan 23 2020
Some brands are being called out for their “moral merch.”
Some brands are being called out for their “moral merch.” According to Kantar’s Purpose 2020 study, brands with a high sense of purpose see their value increase by 175% over 12 years. More brands are starting to lean in to themed merch to raise awareness about issues like the Australian wildfires, International Women’s Day, and Pride. While this catches the interest of young consumers—87% of 13-to-39-year-olds tells YPulse that buying products from brands that have social good components makes them feel better about spending money—some activists are calling out brands’ “moral merch” for hypocritical messaging, and creating more waste through production. (Vogue Business)
- Jan 21 2020
Young employees can be a brand’s biggest ambassadors on TikTok, but some are wary to partner with them.
Young employees can be a brand’s biggest ambassadors on TikTok, but some are wary to partner with them. Former and current workers of companies like Sephora, Starbucks, and Chipotle have been using TikTok to share videos—some of which have gone viral—about the brands, like the best items to buy or order, or praising how much they love working at these places. While Chipotle partnered with TikTok after an employee made #FlipTheLid viral on the app, other brands are still hesitant to get on board in case less-favorable videos get posted. But one expert advises, “Employees can be your best advocates because they know and love the brand, they know all the ‘hacks’ and insider info.” (Vox)
- Jan 17 2020
Nike’s new ad promotes their Chinese New Year-themed footwear.
Nike’s new ad promotes their Chinese New Year-themed footwear. Western brands are beginning to embrace the Eastern holiday, and this is Nike’s first ad celebrating the Lunar New Year. The shoes are Chinese mythology themed, and the spot integrates the traditions surrounding the holiday—including hongbao, the red envelopes filled with money. Nike is already the coolest brand among Gen Z and Millennials and their foray into cultural marketing will likely continue to win them cool points, especially with young consumers interested in global trends. (Adweek, The Drum)
- Jan 16 2020
Oreo is debuting an influencer clothing collection, a TikTok challenge, and pop up experience, all to reach young consumers.
Oreo is debuting an influencer clothing collection, a TikTok challenge, and pop up experience, all to reach young consumers. The brand announced a clothing collection created in collaboration with three Europe Instagram influencers, joining in on the trend of food brands creating fashion for fans. In a separate campaign to bring back Most Stuf cookies, they’re hosting a TikTok challenge (one of the more popular marketing moves on the app), along with pop-ups in NYC, LA, and Atlanta that will include games and a three-story slide. (The Drum, Marketing Dive)
- Jan 15 2020
Mountain Dew created a body wash—thanks to fan engagement.
Mountain Dew created a body wash—thanks to fan engagement. Unexpected brands are getting into the beauty game, and the soft drink brand is the latest with the release of its limited edition scented body wash (with only 250 bottles available.) The product is a result of the work of PepsiCo’s fan engagement team, who “comb the internet and create content and products that w[ill] resonate with its customers.” That team spotted the idea on Reddit and made it came true, part of an overall strategy to connect with consumers “in a more human way.” (Digiday)