- Jun 28 2019
Dad shoes, sport sandals, and shapeless dresses have flooded the fashion world. Misshapen produce and brown (but delicious) eats are taking over the culinary world. Acne is being spotted on the catwalk, and a giant,…
- Feb 25 2019
In the age of advertising ADD, are Super Bowl ads just hype, with even the most memorable spots ineffective in shifting brands’ bottom lines? Our youth brand tracker has collected nearly 75,000 interviews with 13-39-year-olds across…
- Aug 08 2019
Our recently released report, Cult of Ugly, reveals how ugly has become cool—but this trend is about more than just being aesthetically unnerving, and brands are breaking the cardinal rules of the marketing playbook to get it right……
- Aug 07 2019
Brands know that Gen Z & Millennials care about their mental health and wellness, so more are getting involved in the space by bringing anxiety-relieving activities to young consumers in the form of pop-up experiences……
- Aug 01 2019
Brands are generating hundreds of millions of views and making a direct impact on their bottom lines by pulling off marketing campaigns on the Vine-like short video app, TikTok…
- Jul 29 2019
What media and social platforms are Gen Z and Millennials who eat at Taco Bell using? What about those who don’t eat there, but the brand wants to reach? The YPulse brand tracker homes in on exactly what media brands need be on to hyper-target the young consumers they need to reach…
- Jul 26 2019
Forever 21 and Macy’s both went viral for diet-shaming their customers this week, K-pop fans are calling out the VMAs for xenophobia, VSCO girls are the anti-Instagram baddies, and more recent news that brands should…
- Aug 23 2019
Hero Cosmetics is moving more of its marketing to TikTok after seeing more success there than on Instagram.
Hero Cosmetics is moving more of its marketing to TikTok after seeing more success there than on Instagram.A TikTok campaign that promoted their introduction to 1,500 Targets last month doubled sales at the stores, garnering an engagement rate that nearly tripled what they saw on Instagram (12% versus 4.5%). The makeup company is now launching a campaign called “Get Ready With Me” that will have 20 influencers post their getting ready routines with the hashtag #schoolsurvivalkit that they estimate will reach four million mostly-teen TikTokers. (They’re not the only company betting on the app.) (Mobile Marketer)
- Aug 22 2019
Brands are quietly launching podcasts—and people are actually listening.
Brands are quietly launching podcasts—and people are actually listening. As a creative apology to customers, McDonald’s launched “The Sauce,” a parody of the popular podcast “Serial” that explained why the fast food chain fell so short of the Rick and Mortyfandom’s expectations when they released Szechuan sauce. It broke into the iTunes Top 100 and it’s far from alone. “Inside Trader Joe’s,” which covers the inner workings of the beloved grocery store, peaked at number five on that same chart. (NYT)
- Aug 20 2019
The influencers have arrived at Burning Man, and they could kill the event’s anti-capitalist ethos.
The influencers have arrived at Burning Man, and they could kill the event’s anti-capitalist ethos. The annual celebration of arts, music, and culture is extremely Instagrammable, leading to a boom in geo-tagged and hash tagged posts—the siren call of influencers. While “old-guard burners” embrace dirty, digital-free experiences, influencers are glamping with stylists in tow. The nonprofit that helms the event is struggling to keep the event’s original spirit alive—because burning a giant effigy of “the man” loses its meaning when someone stages a product placement-filled photoshoot in front of the flames. (Fast Company)
- Aug 19 2019
Early advertising is so native on TikTok that most users probably don’t notice it.
Early advertising is so native on TikTok that most users probably don’t notice it. The short-form video app winning over teens’ attention has caught marketers’ attention, and some are opting for large-scale campaigns. But others are paying for one-off posts in the hopes of, in the case of music companies, making their artists’ latest hit viral. They pay influencers to set a post to the song, and count on their followers to create their own versions of the video—with the “#ad” only discreetly visible on that first influencer-created post. (BuzzFeed News)
- Aug 16 2019
Tinder and Bumble are sponsoring college fraternity parties.
Tinder and Bumble are sponsoring college fraternity parties. The dating apps have been competing to win over the 18-24-year-old demographic, with Tinder even launching a version of the app just for students, Tinder U. Posters featuring QR codes can be found around campuses across the country, and proof of download is the cost of admission at university ragers in universities at Tulane, Oklahoma, and Northwestern, and more. (The Cut)