- Mar 27 2020
Cooped up gamers can’t get enough of Animal Crossing: New Horizons, quarantined parents are dancing on TikTok with their kids, Popeye’s wants to share its Netflix password with self-isolating consumers, and Conan Gray is the…
- Mar 17 2020
How are marketers dealing with the Coronavirus crisis? These five campaigns show how some brands are taking the moment to creatively provide what young consumers may need right now… With companies forced to cancel…
- Mar 16 2020
Not sure about what the next generation is actually doing? We’re answering four big questions about Gen Z… Gen Z has no memory of a world without smartphones and social media, and their relationship with…
- Mar 12 2020
From Hype House to FaZe Clan and new players, content creator collectives are drawing millions of Gen Z followers on social media. Here’s everything you need to know about them…
- Mar 03 2020
Facebook spent an estimated $10 million on their first-ever Super Bowl spot. We looked to our youth brand tracker to see if the big game commercial made an impact with young consumers …
- Apr 08 2020
Brands are pivoting to building communities online during the COVID-19 crisis.
Brands are pivoting to building communities online during the COVID-19 crisis. With consumers fueling the growth of digital services like Houseparty, Pokémon Go, and Facebook Groups during quarantine, brands are following their example and going “where fans are headed.” Chipotle’s virtual Zoom lunches are reportedly earning 500 million daily impressions, and Frito-Lay created an exclusive “invite-only” fan club for chip enthusiasts. YPulse’s special report on marketing during COVID found that over a quarter of 13-39-year-olds appreciate brands providing tools or virtual events to help them feel connected to others. (Marketing Dive, Adweek)
- Mar 27 2020
To drive Coronavirus donations, TikTok and Procter & Gamble teamed up for the distance dance challenge.
To drive Coronavirus donations, TikTok and Procter & Gamble teamed up for the distance dance challenge. The Gen Z-beloved app and P&G are partnering and using the platform’s biggest star, Hype House member Charli D’Amelio, to create and promote the “distance dance.” The new challenge serves as a fundraising campaign for organizations serving communities that have even heavily impacted by COVID-19. By using the #distancedance hashtag and tagging D’Amelio, the first 3 million videos will trigger P&G donations to Feeding America and Matthew 25: Ministries. Major donations are just one of the ways that brands are showing they care during the crisis. (Insider)
- Mar 20 2020
Disney has a strategy in place to redirect live sports advertisers amid cancellations.
Disney has a strategy in place to redirect live sports advertisers amid cancellations. As networks navigate fallout from ad sales due to sports cancellations, Disney is shifting live sports advertisers to other programming, including original shows on Freeform—and scrambling to find program replacements on ESPN for the next two months. According to the company, their entertainment brands have seen “increased audiences and engagement” on both traditional and digital platforms, including Hulu—which is no surprise: streamers are seeing some of the biggest boosts in use post-virus. Brands that had campaigns specifically tied to March Madness and other sporting events could encounter bigger challenges as they attempt to regroup. (Adweek)
- Mar 12 2020
Will switching to plant-based marketing make wineries more appealing to young drinkers?
Will switching to plant-based marketing make wineries more appealing to young drinkers? We’ve established that young consumers are drinking less and while some still rank wine as one of their favorite alcohol beverages, the wine industry is still experiencing sales declines. According to SVB, Millennials are partly to blame, responsible for “17% of the share of declining volume in wine” thanks to competition from beer, spirits, and hard seltzers. As health-seeking young consumers continue to fuel the fake meat and plant-based milk industries, some wine brands are considering switching their messaging to focus on plant-based ingredients, since their product is “as plant based as it can be.” (Beverage Daily)
- Mar 06 2020
Instagram influencers are making “ad breaks” a part of their feeds.
Instagram influencers are making “ad breaks” a part of their feeds. Inserting “ad break” messages before sponsored Instagram Stories is a rising trend among influencers who want to be transparent about how they make money—and don’t want to interrupt the aesthetic flow of their content. Many strategists think the move addresses criticism about those who don’t clearly label sponsored posts, and while the self-made ad notices might make feeds more cluttered, experts say: “If audiences really understand the partnership then they will appreciate the transparency.” (Digiday)