- Jan 15 2020
What do Gen Z and Millennials like to do for fun in an average night? Well, their top 20 activities shows they prefer anything they can do in sweatpants… Just a few years ago, we…
- Dec 30 2019
Marketing campaigns shot by teens, Instagrammable products, and, of course, VSCO girls are just some of the most-clicked youth news stories of the year… Every day, YPulse curates the biggest news about the next generations…
- Dec 16 2019
Millennials are staying single longer than any other generation—which means more years of dating and looking for the one. They’ve got swipe fatigue, and these platforms want to help…
- Jan 22 2020
Cosmopolitan just launched an acne newsletter to test out personalized content.
Cosmopolitan just launched an acne newsletter to test out personalized content. In an online poll posted by the Hearst-owned women’s magazine brand, 99% of readers—74% of whom are 18-to-49-years-old—revealed they experience acne. This finding inspired “Acne Sucks,” which is described as a “robust” newsletter experience featuring “bite-sized content” that readers can consume on their phone. In an era of personalized products and services, the company hopes the strategy to customize online content for individual readers will be a success and pave the way for more similar content. (Glossy)
- Jan 17 2020
More brands are pushing “domestic coziness” to target Millennial homebodies.
More brands are pushing “domestic coziness” to target Millennial homebodies. Over the last few years, Gen Z and Millennial-favorite brands like Glossier, Madewell, and alcohol brand Haus have been launching “homier” ads and posting more Instagram memes about staying home. While they don’t necessarily sell products made solely for homes, they want to make consumers feel “calm and safe” while staying in, but still look good enough for others to see. The pivot is a move to target young people who are prioritizing self-care and choosing to go out less—the majority of young consumers’ favorite things to do for fun are couch and sweatpant-friendly. (Vox)
- Jan 14 2020
Millennials love plants—and nursery owners want their business.
Millennials love plants—and nursery owners want their business. According to a report from the 2019 National Gardening Association, Millennials account for $13 million of the $48 billion spent annually on lawn and garden products, and it’s changing the business. Startups like Horti, a plant subscription service, have noticed customers are making purchases based on a plant’s appearance (a.k.a. Instagrammability), and many nurseries have created waiting lists for their most sought after species. Because of the popularity of houseplants among Millennials, a slew of plant coaches and “plantrepreneurs” on Instagram are giving tips to their followers. (NYTimes)
- Jan 14 2020
Queer influencers have transformed coming out for Gen Z.
Queer influencers have transformed coming out for Gen Z. For LGBTQ influencers like Shannon Beveridge and Ingrid Nilsen, YouTube, Instagram, and TikTok have become spaces to share coming out stories in a “real, accessible, and credible way.” Many young people find their stories more relatable than big name celebs featured on the cover of glossy magazines, like Ruby Rose or Megan Rapinoe. The rise of these queer influencers has helped to normalize the coming out process for young people, and followers often see them as sources of support—and inspiration. (i-D)
- Jan 13 2020
Booking.com is opening a New Year’s resolutions-themed pop-up resort.
Booking.com is opening a new year’s resolutions-themed pop-up resort. The travel company is opening the Resolution Resort in New York featuring 20 suites that align with popular New Year’s resolutions like being active, reading more, practicing self-care, or spending more quality time with your pet. Visitors can reserve two-night stays for their suite of choice—for only $20.20! The resort was inspired by findings from a survey that Americans want to travel more to achieve New Year’s resolutions, and plays into both experiencification and the pop-up marketing trend. YPulse found that 59% of 13-to-39-year-olds planned to have a resolution for 2020. (Adweek)