- Nov 07 2019
As the 2020 Presidential Election approaches, understanding the political views and hopes of young voters is essential to anyone who wants to capture their support—including brands who need to know their role in this politically…
- Nov 07 2019
As the 2020 Presidential Election approaches, understanding the political views of Gen Z and Millennial voters is essential…
- Nov 06 2019
Young consumers crave experiences and are incredibly passionate about music—but how many are actually buying concert tickets? We explore their spending on live music, in four stats…
- Nov 01 2019
“Ok Boomer” is the generational comeback that’s trending with Gen Z (and making them money), the internet has thoughts about Netflix’s new speed-viewing, it’s already #holidayszn on TikTok, and more stories, news, and memes about…
- Oct 23 2019
From Instagrammable Bibles to “cool” churches with social followings and “hype” priests, religion is getting a social media makeover for Gen Z and Millennials…
- Sep 25 2019
Two in five Millennials have attended or will attend a wedding in 2019—and these are the 21 things they’re most likely to see there, as the new Millennial wedding traditions…
- Nov 21 2019
Millennial women may the future of motorcycles.
Millennial women may the future of motorcycles. According to the Motorcycle Industry Council, one in five motorcycle owners in the U.S. are female—twice as many as a decade ago. Bikes are becoming smaller, less expensive, and easier to handle, and social media has made it easier for female riders to connect and form communities. Harley-Davidson has their eyes set on the demographic, as male Boomers age out of the market and the industry struggles to replace them. (Marketplace)
- Nov 20 2019
Express is launching an online wellness brand to sell CBD and crystals to young shoppers who want comfort, not career clothes.
Express is launching an online wellness brand to sell CBD and crystals to young shoppers who want comfort, not career clothes. The new lifestyle brand, UpWest, will focus on loungewear, wellness products, and other self-care tools for a generation “more focused on having a cozy home, rejuvenating after work, and doing low-key things with their friends.” Express’s sales have been steadily declining, and UpWest was developed to cater completely to young consumers, and their wellness obsessions. (Fast Company)
- Nov 20 2019
Teen girls are becoming more lonely, anxious, and depressed in a fast-paced digital world, according to experts.
Teen girls are becoming more lonely, anxious, and depressed in a fast-paced digital world, according to experts. Since 2007, many young girls have “dramatically decreased” time spent outside and with friends, and spend more time alone and on social media. They are also less likely than previous generations to have a driver’s license, job outside the home, or to date. A survey by Pew Research Center reports 36% of girls are extremely anxious every day, and many find themselves overwhelmed by the real world when they leave home for college. (WSJ)
- Nov 19 2019
Kylie Jenner is selling a $600 million stake of her cosmetics business to Coty Inc.
Kylie Jenner is selling a $600 million stake of her cosmetics business to Coty Inc. The global beauty company, who owns brands like CoverGirl and Max Factor, and has suffered from weak sales and hopes the acquisition will revive their skincare and online business. Kylie Cosmetics is on track to $200 million in sales this year and YPulse’s ongoing youth brand tracker shows that celebrity beauty brands have been stealing attention, and sales, from traditional brands. Independent brands’ sales grew 24% in 2017, so it’s no surprise that big companies struggling with young consumers are buying the competition. (WSJ)
- Nov 19 2019
Millennials are hermits who go out less and stay in more.
Millennials are hermits who go out less and stay in more. Whether it’s because they find nightclubs less appealing, are drinking less, saving money, or focusing on mental health—there’s many reasons why Millennials aren’t leaving their apartments. Apps like Netflix, Seamless, Postmates, and Tinder (and now Disney+) have made it easier for young people to do things from the convenience of their own home. YPulse has been tracking this for some time, finding 72% of young consumers would rather stay in than go out on the weekends. (Quartz)