- May 11 2020
What companies to Gen Z and Millennials want to work for now? We asked, and found that the younger generations is more likely to be dreaming of joining this industry…
- May 07 2020
YPulse is carefully monitoring COVID-19’s impact on young consumers and how brands can respond. We’ll be providing new data and insights for you weekly to cope with the crisis, including special reports, exclusive data on…
- Mar 20 2020
Amid the Coronavirus outbreak: people are getting really into marble racing, #BoomerRemover is causing a generational war between Boomers and Millennials, penguins are roaming around a closed down aquarium, and quarantined celebs are singing on…
- Jul 07 2020
Black Lives Matter may be the “largest movement” in U.S. history.
Black Lives Matter may be the “largest movement” in U.S. history. According to a Civis Analytics poll, about 15 to 26 million people have participated in Black Lives Matters demonstrations in recent weeks, making it the “largest movement” in the country’s history. YPulse’s Views on America report found that 80% of 13-39-year-olds support the Black Lives Matter protests, and 47% have participated in the movement in some way. Since the start of the protests, young consumers have urged brands to show support for the cause—though it is vital that it is done in the right way. (NYTimes)
- Jul 07 2020
The travel industry needs Gen Z and Millennials in order to recover.
The travel industry needs Gen Z and Millennials in order to recover. According to GlobalData, young consumers’ travel preferences could be good news for low cost travel companies during COVID: they’re more likely to opt for “smaller, shorter holidays” to places nearby, and to go away more often during the year, with 41% of 25-34-year-olds going on “city breaks,” compared to 31% of older generations who prefer more “exotic, long haul destinations.” An American Express survey also found that Millennials were more likely than older generations to travel over a recent holiday weekend. However, anxieties remind high: YPulse own After Corona research shows that half of young consumers say until there’s a COVID-19 vaccine, they will travel only when they have to. Utilizing social media and influencers could play a pivotal role in “restoring confidence.” (Travel Pulse, Airport Technology)
- Jul 06 2020
Fortnite threw an “in-game event” to educate players on racism.
Fortnite threw an “in-game event” to educate players on racism. The gaming platform has quickly transformed into an entertainment venue as virtual concerts trend. Now, it’s becoming a space to discuss social issues as brands continue to show support for Black Lives Matter. Over the weekend, the app and CNN political commentator Van Jones hosted “We The People”—a series of conversations on systemic racism in America. Journalists Elaine Welteroth and Jemele Hill, and rapper Killer Mike were among the speakers to join the event, which was aired every other hour on the 4th. (Mashable, The Verge)
- Jul 06 2020
Companies are pledging to be “anti-racist,” but need to take their actions further.
Companies are pledging to be “anti-racist,” but need to take their actions further. While the term has been used by activists and academics for years to “actively fight” racism, brands have recently adopted it amid the Black Lives Matter protests. According to race and workplace experts, like racial justice consulting firm Race Forward, the phrase needs to be used for more than just marketing and be accompanied by “deliberate work.” To match their words, brands could step up by building more diverse leadership teams, pay livable wages, support policies that change policing, and other actionable steps. (WSJ)
- Jul 01 2020
Have COVID and Millennials “killed” non-digital gyms?
Have COVID and Millennials “killed” non-digital gyms? Gen Z and Millennials (who account for 50% of fitness club members) were already beginning to lose interest in annual membership fees, as on-demand and “pay as you go” models became more popular—and COVID-19 accelerated the disruption of fitness space. At-home fitness tech like Mirror and Peloton have experienced “record sales,” and YPulse’s The Next Wave of Health and Fitness report found that 48% of 13-39-year-olds have cancelled their memberships since the start of the outbreak. How many will return is in question: According to data from activity tracker Fitbit Inc., young people in the U.S. are taking longer to return to pre-pandemic levels of activity. (Venture Beat, Insider)