- Mar 20 2020
Amid the Coronavirus outbreak: people are getting really into marble racing, #BoomerRemover is causing a generational war between Boomers and Millennials, penguins are roaming around a closed down aquarium, and quarantined celebs are singing on…
- Mar 13 2020
Companies are canceling major events and shutting down venues and productions, schools are moving online, a meme is getting people to wash their hands for 20 seconds, Tom Hanks and his wife test positive for…
- Mar 05 2020
Young consumers are cause-driven and expect brands to help make the world a better place—here are the these are the issues they are most passionate about right now…
- Apr 08 2020
Whipped coffee, PowerPoint parties, and bread baking are some of the micro-trends of quarantine.
Whipped coffee, PowerPoint parties, and bread baking are some of the micro-trends of quarantine. Isolated young consumers are baking their own bread and posting the results on social media, fueling a boom for the flour and yeast industry. Meanwhile, TikTok users are trying out Dalgona coffee, a beverage containing only three ingredients—instant coffee, sugar, and hot water—with a fluffy, aerated texture. And as young people find ways to “hangout” with their friends virtually, they’re throwing PowerPoint parties on Zoom, where the group chooses a topic and they each make a presentation on it. (Vox)
- Mar 23 2020
Dating apps are finding ways to help young users find “quarantine buddies.”
Dating apps are finding ways to help young users find “quarantine buddies.” With most people finding themselves stuck indoors, dating services are finding ways to help single Millennials date even while far apart from others. League and Plenty of Fish are ramping up their video chat services, while Tinder is offering their Passport feature (where users can drop a pin on any city of their choice and swipe for matches in that area) for free so everyone around the world can participate. YPulse’s dating and relationships survey found that more than half of Millennials say technology and technology has made dating easier—and 44% of 19-to-37-year-olds find online-only relationships to be just as meaningful as in-person ones. (The Verge, Mashable, CNN)
- Mar 20 2020
Coronavirus is causing a war between Millennials and Boomers.
Coronavirus is causing a war between Millennials and Boomers. Our Generational Blame Game research found that younger gens were already frustrated with their elders—and it seems like COVID-19 is amplifying the tensions. Many Millennials have expressed frustrations in trying to get their Boomer parents to stay home, and some experts say that young consumers are more likely to quarantine themselves. Meanwhile others are blaming “carefree youths” for continuing to go out and spread the disease—since they’re more likely to experience no symptoms. Young social media users have also caused #BoomerRemover to trend on Twitter as an alternative nickname for the virus, while some insist that they shouldn’t “change [their] life because of it.” But people of all ages, including 24-50-year-olds, are being hospitalized for the virus. (ABC News, WSJ, NYTimes)
- Mar 20 2020
Teachers are turning to apps while figuring out the hurdles of remote education.
Teachers are turning to apps while figuring out the hurdles of remote education. As more students across the country transition into online learning, administrators and educators are exploring the best services that work for them. Some schools are choosing to broadcast educational activities through their district’s TV channels, social media accounts, and websites. Others are using startups like Seesaw or Google Classroom and Zoom—and some of the companies that own these apps are offering their services for free or discounted to make them more accessible to families. Meanwhile, parents are struggling to homeschool their children, with many trying to work from home simultaneously. (WSJ, Boston Globe)
- Mar 19 2020
Young progressive candidates are running in a bid to win over rural parts of the U.S.
Young progressive candidates are running in a bid to win over rural parts of the U.S. As some young voters will be voting for the first time during the 2020 election, their fellow constituents are pushing for issues important to them. Young Democratic politicians in Maine, North Carolina, and other states with rural communities have been finding ways to reach “alienated” voters by organizing more events in those areas and taking the time to listen to their concerns. (Teen Vogue)