- Jun 28 2019
Dad shoes, sport sandals, and shapeless dresses have flooded the fashion world. Misshapen produce and brown (but delicious) eats are taking over the culinary world. Acne is being spotted on the catwalk, and a giant,…
- Jun 28 2019
A moderation trend has been taking hold among young consumers, who are drinking less alcohol in comparison to previous generations. Instead, they’re turning to alternative beverage options or choosing to experience events without being clouded…
- Aug 22 2019
Our trend The State of Gaming asks brands to rethink the way games are impacting young consumers’ lives and, more importantly, who the young gamer is, to keep up with this growing industry…
- Jul 16 2019
Young consumers’ focus on wellness continues to intensify—so we asked them about the biggest health and wellness trends they’re interested in now…
- Jul 01 2019
With the 4th of July days away, we’re checking in on Gen Z and Millennial Americans’ feelings on patriotism, the future of the country, and more… The 4th of July is this week, and not…
- Jun 06 2019
Experience-seeking young travelers are taking new kinds of trips their parents would never have considered… Long gone are the days of an annual trip to the same beach, lake, or mountain. Generation Wanderlust is taking…
- Aug 22 2019
The next generation of employees is rethinking resumes, adding Bitmojis, headshots, and Instagram-friendly color palettes.
The next generation of employees is rethinking resumes, adding Bitmojis, headshots, and Instagram-friendly color palettes. In a bid to make their resume stand out in the pile, some job seekers are using their social media skills to spruce up the traditional document. While some employers are impressed by the design-heavy documents, others think a resume is the wrong place to show off your personality and that it hurts their efforts to eliminate bias from the hiring process. (WSJ)
- Aug 19 2019
Teen girls “collect ‘likes’ instead of making friends,” and it’s making them lonelier than ever.
Teen girls “collect ‘likes’ instead of making friends,” and it’s making them lonelier than ever. The Pew Research Center found that 36% of girls say they feel “extremely anxious every day,” and the Wall Street Journal’s interview of over 100 12-19-year-old girls may help explain why. They found that most teen girls say their mom is their best friend, and that they’re less likely than previous generations to work, date, or have a driver’s license. Instead, they’re spending time on their phones—inside and alone. (WSJ)
- Aug 15 2019
WW (aka Weight Watchers) created a controversial weight-loss app for kids.
WW (aka Weight Watchers) created a controversial weight-loss app for kids. Kurbo is geared towards 8-17-year-olds and shows them a ranking of foods’ healthiness by easy-to-understand traffic lights (red means stop, green means eat). A weekly coaching session is also available for a monthly fee. Some are applauding the company for tackling the childhood obesity epidemic head-on, but others see the app as a gateway to disordered eating, not a healthy future. (Newsweek)
- Aug 15 2019
Millennials are quietly reading alone, but also together, at silent book clubs.
Millennials are quietly reading alone, but also together, at silent book clubs. Silent Book Club was started by two bibliophiles looking for low-pressure hang-outs for young people to meet in person and bond over paperbacks (something they’re already doing on Instagram). Now, the organization has over 70 chapters, and members meet up for Introvert Happy Hour across the globe to get some digital downtime and connect with others. (NPR)
- Jul 30 2019
Three in ten Millennials say their lack of financial stability is part of the reason they’re still single.
Three in ten Millennials say their lack of financial stability is part of the reason they’re still single. The debt-ridden generation has been held back from many major life milestones by their bank accounts, and Match.com’s latest survey suggests they’re delaying romantic relationships too. In fact, Match.com found that 21% of those born between 1981 and 1996 believe they need to attain a certain income before even trying to be in a relationship, compared to 14% of overall singles. (USA Today)