- Jun 28 2019
A moderation trend has been taking hold among young consumers, who are drinking less alcohol in comparison to previous generations. Instead, they’re turning to alternative beverage options or choosing to experience events without being clouded…
- Sep 25 2019
Two in five Millennials have attended or will attend a wedding in 2019—and these are the 21 things they’re most likely to see there, as the new Millennial wedding traditions…
- Sep 20 2019
The #NoFutureNoChildren movement is growing, Eos’s TikTok campaign have over a billion views, KFC’s “Chicken and Donuts” sandwich is shaking up the internet, and more of what’s being scrolled on social media this week…
- Sep 13 2019
Teens are turning to dark humor to cope with Juuling deaths, everyone is Comparing Rihanna’s fashion show to another big brand, Millie Bobby Brown’s skincare routine video is a flop, and more moments that are taking over social media this week…
- Aug 22 2019
Our trend The State of Gaming asks brands to rethink the way games are impacting young consumers’ lives and, more importantly, who the young gamer is, to keep up with this growing industry…
- Oct 23 2019
Millennials work more, sleep more, and play more than previous generations.
Millennials work more, sleep more, and play more than previous generations. A new Bureau of Labor Statistics report gives a glimpse into the daily life of a Millennial, finding on average, they spend more time working, providing child care, and socializing than older consumers. They also sleep more, getting an average of nine hours of sleep a day, compared with 8.6 hours recorded by older generations. What do Millennials do less? Household chores, civic or religious work, and leisure activities. (The Washington Post)
- Oct 15 2019
Millennials haven’t killed dinner parties, they just changed them to be more casual, inexpensive affairs.
Millennials haven’t killed dinner parties, they just changed them to be more casual, inexpensive affairs. The generation that prioritizes friendships doesn’t have the room, time, or budget for a seated four-course dinner on china, but they’re still getting together to share meals with their favorite people. However, because many live in apartments without dining rooms, the dinners might take place around the coffee table or the floor, and it’s just “having people over” not “entertaining.” The shift has likely impacted multiple brands, who can’t sell the group on fancier home goods. (Vox)
- Oct 10 2019
Eating alone is losing its stigma, as Millennials fuel the growth of single-person households.
Eating alone is losing its stigma, as Millennials fuel the growth of single-person households. Solo dining at home is becoming “the new normal,” and brands are adjusting packaging size and products to serve those who want smaller meals that require little preparation—beyond the sad frozen dinner. Restaurants are also beginning to cater to more solo diners, and YPulse’s new Extended Singledom trend found that 61% of 18-37-year-olds would be comfortable eating at a restaurant by themselves. (WSJ)
- Oct 09 2019
Today’s teens are too busy with school to have a job.
Today’s teens are too busy with school to have a job. Teen participation in the labor force has declined steeply, with a high of 60% in 1979 to just 35% of 16-19-year-olds today. (And just 15% of 13-17-year-olds, according to YPulse’s finance and spending survey.) The reality is that there’s less time for young student to balance both school and a job, with demands of homework and extracurriculars increasing. Those demands now often include summer programs at school, which are prioritized over summer jobs for many. (CNBC)
- Oct 04 2019
Forty-six percent of Gen Z say they worry about mass shootings.
Forty-six percent of Gen Z say they worry about mass shootings. According to CentralSquare, 46% of Gen Z and 39% of Millennials are worried about armed incidents when they’re in public—that’s about double the 22% of Baby Boomers who say the same. The stats make sense considering that young people are more likely to experience the incidents, since the FBI reports that nearly a quarter occur at educational institutions. They’re also more likely to have undergone active shooter drills to prepare for such an event. (Newsweek)