- Jun 28 2019
A moderation trend has been taking hold among young consumers, who are drinking less alcohol in comparison to previous generations. Instead, they’re turning to alternative beverage options or choosing to experience events without being clouded…
- Dec 31 2018
CBD and marijuana-infused products are on the precipice of a craze. Thanks to increased legalization and young consumers’ demand of natural alternatives, brands are seeing opportunity to ride the weed wave more than ever. Marijuana-derived…
- Mar 09 2020
Gen Z and Millennials want to eat healthier and more sustainability—and they’re looking for unique food. Misfits Market is the subscription service putting all that in one box… Gen Z and Millennials are changing food…
- Feb 28 2020
Jif made limited edition peanut jars to settle an ongoing debate, Spotify is notifying users that they’re top fans, everyone is excited for the Friends reunion, and Dior is getting backlash on their new “feminist”…
- Feb 21 2020
Burger King is re-“molding” its Whopper with unconventional advertising, Supreme teams up with Oreo for their latest branding stunt, “Gun Girl” gets booed off a college campus, thousands of people bought an anti-aging serum thanks…
- Jan 31 2020
Popeyes released their uniforms as merch, Old Bay’s limited edition hot sauce is in high demand, people are honoring Kobe Bryant with a #GirlDad hashtag, the Coronavirius is (sadly) causing a lot of things to…
- Jan 28 2020
Dry Jan is almost over—so what will Millennial drinkers be pouring themselves first? Here are the top favorite alcohol brands of those 21+… Millennials are continuing to make moderation a trend, and YPulse’s research on the trend found…
- Mar 23 2020
Even before bars were forced to close down, young consumers were doing a lot of their drinking from home.
Even before bars were forced to close down, young consumers were doing a lot of their drinking from home. People across the country are “stocking up on alcoholic beverages” due to the Coronavirus—and according to a Nielson report, beer sales rose by 2.3%, spirits by 4.9%, and wine by 1.7% at liquor, grocery stores, and convenience stores during the first week of March compared to last year. Alcohol delivery service Drizly has seen a 500% increase in their product sales. However, for Millennial homebodies, staying in to drink was something many were already doing, with YPulse’s nightlife and drinking research finding that 73% of 21-to-36-year-olds preferred to drink at home over a bar or club. (Adweek)
- Mar 17 2020
A new generation of “drinkstagrammers” are marketing spirits on social media.
A new generation of “drinkstagrammers” are marketing spirits on social media. Influencers in the beverage industry have been growing as more brands and bars turn away from traditional magazine ads to focus on digital marketing strategies. These “drinkstagrammers” are acting as “brand ambassador, part trusted source, part content creator” to create buzz for newly launched products. They share photos of their own Instagrammable cocktail recipes as well as amplifying those created by hardworking bartenders—and this type of influencing seems to be working, with some bars slammed with customers requesting drinks they saw online. (Forbes)
- Mar 13 2020
Leinenkugel’s is giving young drinkers “beer with a splash of seltzer.”
Leinenkugel’s is giving young drinkers “beer with a splash of seltzer.”As young consumers continue to drink less alcohol and turn to hard seltzers, beer companies are finding ways to keep their interest. Cue Spritzen, the new seltzer-infused beer by Leinenkugels, which is the company’s first national release in three years. The drinks will come in three flavors: grapefruit, raspberry lemon, and pineapple strawberry. According to the brand, their trendy new beverage has a “beer-forward taste with the clean finish and subtle fruit flavors of a seltzer.” (Food Dive)
- Mar 13 2020
Taco Bell teamed up with TikTok for a TV spot to advertise their Tripelupa.
Taco Bell teamed up with TikTok for a TV spot to advertise their Tripelupa. To promote their first ever tear-apart menu item which combines three differently flavored mini-chalupas together, the fast food chain teamed up with the viral video app for a national TV campaign. The ad uses TikTok’s fullscreen vertical video format and—also marks the first time the app has worked with a brand on a national ad campaign. Since popularity of the app soared with Gen Z last year, many brands are finding ways to work together with them to reach young consumers. (Marketing Dive)
- Mar 12 2020
Will switching to plant-based marketing make wineries more appealing to young drinkers?
Will switching to plant-based marketing make wineries more appealing to young drinkers? We’ve established that young consumers are drinking less and while some still rank wine as one of their favorite alcohol beverages, the wine industry is still experiencing sales declines. According to SVB, Millennials are partly to blame, responsible for “17% of the share of declining volume in wine” thanks to competition from beer, spirits, and hard seltzers. As health-seeking young consumers continue to fuel the fake meat and plant-based milk industries, some wine brands are considering switching their messaging to focus on plant-based ingredients, since their product is “as plant based as it can be.” (Beverage Daily)