- Jun 28 2019
A moderation trend has been taking hold among young consumers, who are drinking less alcohol in comparison to previous generations. Instead, they’re turning to alternative beverage options or choosing to experience events without being clouded…
- Dec 31 2018
CBD and marijuana-infused products are on the precipice of a craze. Thanks to increased legalization and young consumers’ demand of natural alternatives, brands are seeing opportunity to ride the weed wave more than ever. Marijuana-derived…
- May 22 2020
Major restaurants have been delivering food under new names, John Krasinski’s “Some Good News” is turning into a TV show, TikTokers reveal their alter egos in a new challenge, and a protest is brewing with the #ImBlackMovement hashtag on TikTok —plus more stories and youth news you shouldn’t miss this week…
- May 08 2020
Pancake Cereal is the latest food craze on social media, Warner Bros. & e.l.f Cosmetics both dropped branded TikTok challenges that went viral, Heinz Ketchup dropped the “slowest puzzle on earth,” and Twilight fans are…
- May 01 2020
A vegan influencer is lifting up people’s spirits with her recipes and positive videos, two of TikTok’s hottest songs gets a remix thanks to Beyoncé and Nicki Minaj, quarantined young consumers can’t get enough of…
- Apr 27 2020
Quarantines will end, but these winning campaigns from alcohol brands could change marketing for the industry… If there’s one thing that’s certain—it’s that alcohol is having a moment during the COVID crisis. The industry is…
- Jul 09 2020
Stella Artois created street art, a weekly audio series, and is promoting “staycations” to encourage young consumers to socially distance.
Stella Artois created street art, a weekly audio series, and is promoting “staycations” to encourage young consumers to socially distance. To reach young drinkers during the pandemic, the beer brand created a 92×46-foot street art installation in London full of geometric shapes and bright, contrasting colors to show restaurant and bar customers how far apart to sit while socializing. They also launched “Daydreaming in the Life Artois,” a weekly audio series on YouTube where late night talk show host Andy Cohen and celebrity guests will read “summer-themed stories” that celebrate various cities across the U.S. Meanwhile, the brand teamed up with TripAdvisor for a campaign that lets young travelers “transform” their canceled vacations into “memorable staycations” in their local cities. (Adweek, Mobile Marketer, Marketing Dive)
- Jul 02 2020
Bud Light is releasing a capsule collection of designer merch.
Bud Light is releasing a capsule collection of designer merch. (Yes, that’s right: Bud Light designer merch.) To continue reaching young consumers during the pandemic, Bud Light is collaborating with Darryl Brown, the designer of Midwest Kids, who used to be a stylist for Kanye West, to create a limited edition streetwear line that includes t-shirts inspired by “summer, Midwestern childhoods and American culture.” Both teams will be using the hashtag #MIDWESTBREWED to promote the collection. Budweiser has been “doubling down on its e-commerce business,” and brand merch continues to trend in the age of Brandoms. (Marketing Dive, WWD)
- Jun 30 2020
Canopy Growth wants to be the “Unilever of weed.”
Canopy Growth wants to be the “Unilever of weed.” YPulse’s Cannabis Infusion report found that 59% of 18-36-year-olds say that CBD should be more mainstream—and cannabis company Canopy Growth is working to make it happen. Through collaborations with Martha Stewart, Drake, and Seth Rogen, the company is hoping to “get to the gatekeeper” at major convenience stores, big box retailers, and even local shops. With a focus on wellness and recreational brands in collaboration with famous names, they plan to become a “global CPG company.” (Fast Company)
- Jun 23 2020
Fast food brands are “getting caught in the crossfire” of viral social media debates.
Fast food brands are “getting caught in the crossfire” of viral social media debates. As brands continue to face a reckoning, Shake Shack, Taco Bell, Domino’s, and Wendy’s are just some of the fast food chains that have been brought into recent cultural and political debates. Domino’s faced backlash for a tweet from 2012, Taco Bell went under fire for a video that showed an employee getting fired for wearing a Black Lives Matter mask, and a story about police officers getting sick after eating at Shake Shack made headlines. Thanks to the sheer number of fast food locations, it’s natural that “political clashes are playing out in these spaces.” But brands are also increasingly symbolizing consumers’ political beliefs, and social media is being used to highlight and amplify previously hidden injustices. (Business Insider)
- Jun 11 2020
Impossible Foods is now selling plant-based meat directly to consumers as sales continue to soar.
Impossible Foods is now selling plant-based meat directly to consumers as sales continue to soar. Along with rolling out its products to more grocery stores, the brand has unveiled an DTC ecommerce site to make its burgers accessible directly to customers. Prior to the pandemic, young consumers were already fueling the fake meat trend, but COVID accelerated the demand even more, especially as hygiene and health concerns grew around the meat industry. According to data from SPINS, sales of plant-based meat were up 18% last year, with the category worth more than $939 million, and at the end of May, refrigerated plant-based meat saw sales increase 63%—it now accounts for 2% of retail packaged meat sales. (Food Navigator, Food Dive)