Reports
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- Jun 24 2020
Finance & Spending Monitor
Young consumers’ worlds have been quickly and drastically altered, and their financial situations have been clearly impacted by the pandemic. Gen Z and Millennials, with less financial stability going into the crisis, have had some…
- Sep 04 2019
Personal Finance & Services
Feeling Towards Money, Personal Financial Status, Feelings Towards Banks/Financial Institutions…
- Jul 03 2019
Topline: Finance/Spending Monitor
WHAT'S IN THE TOPLINE & TABLES: Job Status Spending Savings & Debt Monthly Bills…
Articles
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- Jul 08 2020
From Therapists to Teachers, These Professions are Invading TikTok
These five professions are invading TikTok to reach young consumers…
- Jan 09 2020
Millennials & Gen Z Teens’ Combined Spending Power Is Nearly $3 Trillion in 2020
Millennial spending is on an upswing and Gen Z is aging into their own direct spending power…
- Dec 18 2019
4 Predictions That Millennials Are on A Financial Upswing
Experts are saying that Millennial spending is ramping up, predicting that they could save the U.S. from a recession, and end up the richest generation… Millennials’ finances are usually discussed in purely gloom and doom…
- Oct 22 2019
Millennials’ Monthly Spending & Bills, In 3 Charts
What are Millennials spending their money on every month, and how does it change as they age up? We break it down in three charts… It’s been two years since the infamous avocado toast remark…
- Sep 10 2019
These Are Gen Z & Millennials’ Top 15 Financial Worries Right Now
Many young consumers are worried they’ll never reach their financial goals—and these are their biggest economic worries right now…
News
SEE ALL- Jul 02 2020
Millennials are boosting their “emergency funds” as COVID continues to upend their financial plans.
Millennials are boosting their “emergency funds” as COVID continues to upend their financial plans. YPulse’s Facing COVID Fears and Finances report found that 78% of Millennials have taken financial actions because of Coronavirus—and according to a TD Ameritrade study, more than half of Millennials said they expect the pandemic to impact on their retirement plans. With “PTSD” from the Great Recession still strong, many are taking this time to cut back on spending, whether they’re ordering less take out, delaying real estate plans, or pausing contributions to IRAs. Stocking emergency funds and paying down debt have also become priorities to stabilize finances. (CNBC)
- Jul 01 2020
College students want to pay less tuition for virtual courses.
College students want to pay less tuition for virtual courses. YPulse’s Gen Z’s Education Interrupted report found that 77% of college students were remote learning during COVID-19, and 86% believed college tuition should be lowered if students are going to classes from home. They haven’t changed their minds. Many schools are still figuring out their reopening plan, but some have already opted to continue online learning—prompting prospective students to speak out about costs. According to College Pulse, 90% of college students think they should pay less in tuition if they’re only getting online classes, while 73% feel like remote learning is less effective than in-person education when it comes to developing specific skills. However, there’s some hope: 63% say online learning could be improved with better technology platforms. (Axios, Refinery29, Vox)
- Jun 29 2020
Gen Z and Millennials are really stressed out—but it’s not just because of COVID.
Gen Z and Millennials are really stressed out—but it’s not just because of COVID. According to the 2020 Deloitte Millennial Survey, 48% of Gen Z and 44% of Millennials are stressed all or most of the time, due to financial concerns, family welfare, and career expectations. Overall, the report found that in the U.S., 77% of Millennials and 66% of Gen Z are generally worried about their finances. But the pandemic isn’t actually at the top of their list of stressors, and some young consumers have actually become “more positive about their short-term financial outlook and less stressed” during the pandemic. YPulse’s exclusive research found that during COVID, 78% of Millennials have taken financial action, while 54% of 13-39-year-olds are afraid of the economy crashing. (CNBC, PYMNTS)
- Jun 22 2020
Did COVID-19 actually help Millennials’ finances?
Did COVID-19 actually help Millennials’ finances? According to a survey by personal finance site Money Under 30, 65% of 18-39-year-olds say the pandemic had a positive effect on their finances, with 69% spending less money overall. Despite the jump in online shopping, young consumers have been especially saving on eating out, transportation, and nights out drinking. The research also found the majority of Millennials (61%) feel that now is a good time to invest, with 20% actually saying they plan to start investing because of the pandemic. YPulse’s After Corona trend report found that 40% of Millennials believe their financial decisions (e.g. investments or budgeting) have been permanently changed by Coronavirus. (The Street Insider)
- Jun 17 2020
Millennials working from home are dabbling in investing—and they’re “moving the market.”
Millennials working from home are dabbling in investing—and they’re “moving the market.” Stocks have been “significantly higher” than they were in March, and some are crediting younger Millennials trading as they work at home. Trading app Robinhood, whose median user age is 31-years-old, says young investors are “actively hunting for bargains” and buying stocks from industries specifically impacted by the pandemic. They are “scooping up” shares of video conference platforms, streaming services, biotech companies, and especially investing in airlines after a “dip.” (CNN)