Case Study - Truth
Discover.What are teenagers’ real attitudes about smoking and what are the risk factors that indicate the potential that teens may start to smoke?
Quantify.Ypulse surveyed 5,000 teenagers to understand their attitudes and beliefs about smoking, as well as any influencers that may lead them down the path of becoming a smoker. Ypulse identified key segments of teenagers based on these influences, as well as their potential risk of starting to smoke.
Apply.Enabled the Truth campaign team to target messaging to teenagers most at risk, increasing the effectiveness of their advertising spend as they strive to deter future smokers.