Case Study - Teach For America


How can we better target our recruitment efforts on college campuses?


Ypulse developed a psychographic segmentation, surveying more than 3,000 high school and college students regarding their lifestyles, core values, and long-term goals, as well as specific attitudes that pertain to volunteerism, social causes and education equality.


Through a deeper understanding of their target audience, Teach for America was able to both align their marketing approach to attract and recruit those candidates whose goals most closely align with Teach for America’s mission.

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