Case Study - MTV

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As a result of evolving gender roles, what is the new reality for men today?

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Ypulse brought together 25 dynamic, interesting and articulate Millennials ages 16 to 24 in an online Pop-Up Community to create a conversation about what it’s really like to be a man in today’s culture.

Apply.

Generated creative direction for MTV to produce shows with male characters that reflect Millennials’ reality as well as their need for brotherhood, male-bonding and escapism.

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What do you need to know? From new cultural trends to shifting behaviors, when you need more than our Ypulse Dashboard, let our team of researchers help you make sure you are prepared for how Millennials are changing YOUR business.

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